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All Journal Conference In Business, Accounting And Management (Cbam) 2012 KALBISIANA Jurnal Sains, Bisnis dan Teknologi STREAMING Business Journal
Siti Nurjanah
Institut Teknologi dan Bisnis Kalbis
Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Industrial & Manufacturing Engineering Social Sciences

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Journal : KALBISIANA Jurnal Sains, Bisnis dan Teknologi

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Identifikasi Identitas Merek dan Implementasi Komunikasi Pemasaran di Pasar Musik Indonesia Kevin Valeryan; Siti Nurjanah
KALBISIANA Jurnal Sains, Bisnis dan Teknologi Vol. 8 No. 2 (2022): Kalbisiana
Publisher : UNIVERSITAS KALBIS

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Abstract

This study will discuss the impact of digitalization on music marketing. With the emerging means for online music distribution, there has been a major shift in the music industry as a whole. The distribution resulted in a flood of new music and artists being marketed every day, resulting in oversaturation in the market. With a very significant change in the quantity and means of distribution of music, marketing efforts shifted focus from offline sales and the focus on selling the music itself, to strengthening brand identity of the artist. This study aims to determine the implementation of marketing communications and also how to form brand identities for musicians and music labels that can be implemented in the Indonesian music market. This research was conducted using a qualitative method with triangulation analysis of literature review, observation, and interviews with five informants, namely, music managers and observers in order to collect information from various points of view, implement marketing communications, and find out and build brand identity. Based on the results of data analysis, it is known that the music industry in Indonesia is divided into two, namely major labels and independent labels. The importance of building an identity is to be able to target the market, as well as to position the brand, and the main factor in creating a distinctive image in the eyes of consumers. Due to the diversity and variety of the music industry, now, a brand or an artist must have a Unique Selling Point, because this can be a differentiating aspect between one artist to another. The implementation of integrated marketing communications used by the music industry on both labels (major label and independent label) is carried out using social media as the main tool in promoting the brand and its marketing activities.
Pengaruh Disiplin Kerja dan Kompetensi Profesional Terhadap Kinerja Guru SMP dan SMA Muhammadiyah Matraman dalam Situasi Pandemi Covid-19 Siti Nurjanah; Ignatius Ario Sumbogo
KALBISIANA Jurnal Sains, Bisnis dan Teknologi Vol. 8 No. 2 (2022): Kalbisiana
Publisher : UNIVERSITAS KALBIS

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This study aims to analyze the effect of work discipline and professional competence on the performance of Muhamadiyah Matraman Middle and High School teachers in the Covid-19 pandemic situation. This study uses a quantitative approach. Methods of data collection using a questionnaire. The research method uses multiple analysis regression. The population in this research is teachers who work in SMP and SMA Muhammadiyah Matraman. The sampling technique used in this study was non-probability sampling and data analysis was processed using the SPSS 20 application. The results of hypothesis testing showed that the work discipline variable had no effect on teacher performance. professional competence variables affect teacher performance and work discipline and professional competence variables have an influence on teacher performance.
Pengaruh Disiplin dan Motivasi Kerja terhadap Kinerja Karyawan Tunaiku PT. Amar Bank Indonesia divisi CRO Intan Ananda Rianty; Siti Nurjanah
KALBISIANA Jurnal Sains, Bisnis dan Teknologi Vol. 8 No. 3 (2022): Kalbisiana
Publisher : UNIVERSITAS KALBIS

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This study describes the influence of work discipline and work motivation in a company with the impact on employee performance variables. The object of this research is PT. Amar Bank Indonesia. The purpose of this study is (1) to determine and analyze the effect of work motivation and work discipline on employee performance. (2) to determine and analyze the variables that have a dominant influence on employee performance. The data obtained in this study is primary data by distributing questionnaires to respondents. This study uses a quantitative method through a survey questionnaire distributed via google form to 40 respondents which is then processed using SPSS version 20.0 with the sampling method is saturated sampling technique. The results of hypothesis testing (t test) that work discipline has a significant effect on employee performance with a t count of (4.255) T table (1.971). work motivation has a significant effect on employee performance with t count of (5.374) T table (1.971) with a coefficient of determination of 94%. Work motivation and work discipline have a significant effect simultaneously on employee performance. The implications of this research can provide understanding for researchers to pay attention and build work motivation and good work discipline for PT. Tunaiku Amar Bank Indonesia.
Analisis Pengaruh Store Atmosphere dan Brand Image Terhadap Keputusan Pembelian Stuja Coffee Jakarta Mario Zyco Halomoan; Siti Nurjanah
KALBISIANA Jurnal Sains, Bisnis dan Teknologi Vol. 8 No. 4 (2022): Kalbisiana
Publisher : UNIVERSITAS KALBIS

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This research was conducted to analyze the factors that most influence the purchasing decision at the Stuja coffee shop. The factors that will be studied are store atmosphere and brand image. These factors are considered to have contributed significantly to consumer purchasing decisions. Analysis techniques used in this research is a quantitative. This study uses samples data from 200 respondents who have purchased coffee at Stuja Kopi Jakarta. The results of this study show that the factor of store atmosphere and brand image is the most influencing factor in purchasing decisions. The discovery of easy information can make consumers more familiar with the coffee products offered so that the decision to buy coffee products at Stuja Kopi Jakarta is getting bigger.
Pengaruh Citra Merek, Kualitas Produk dan Harga Terhadap Minat Beli Konsumen Produk Sari Roti Mita Ananda Fairuz; Siti Nurjanah
KALBISIANA Jurnal Sains, Bisnis dan Teknologi Vol. 8 No. 4 (2022): Kalbisiana
Publisher : UNIVERSITAS KALBIS

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Abstract

This research was conducted with the aim of knowing the effect of brand image, product quality, price on purchase intention partially. The research method used is a quantitative method with nonprobability sampling technique with purposive sampling method to determine the research sample. The number of samples used was 304 respondents with the Heir method. Hypothesis testing used in this study includes the t test, f test, determination test, and multiple linear regression analysis. The results of this study indicate that 1) brand image has a significant effect on purchase intention; 2) product quality has a significant effect on purchase intention; 3) price has a significant effect on purchase intention.
Pengaruh Pelatihan Kerja dan Stres Kerja Terhadap Produktivitas Karyawan PT Maelsov Mega Teknologi Jeus Sitha Riadi Putra; Siti Nurjanah
KALBISIANA Jurnal Sains, Bisnis dan Teknologi Vol. 8 No. 4 (2022): Kalbisiana
Publisher : UNIVERSITAS KALBIS

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Abstract

This study aims to determine the effect of job training and job stress on employee productivity. This study uses a quantitative approach. This research was conducted with the analysis unit of PT Maelsov Mega Teknologi with a population of 44 employees. The sampling method used is Non-Probability sampling with a saturated sampling technique taken as many as 44 respondents, with data collection carried out by distributing questionnaires using a Likert scale to measure each statement. Data processing method using validity test, reliability test, multiple linear regression, T test, F test and Rsquare coefficient test with the help of SPSS 20 program. The results show that there is a significant effect of training on productivity, there is a significant effect of work stress on productivity and also Simultaneously training and job stress have a positive and significant impact on the productivity of PT Maelsov Mega Teknologi's employees.
Pengaruh Lokasi dan Store Atmosphere Terhadap Minat Beli Ulang Kafe Bagus di Motoboi Kecil Evi Aurellia Babay; Siti Nurjanah
KALBISIANA Jurnal Sains, Bisnis dan Teknologi Vol. 8 No. 4 (2022): Kalbisiana
Publisher : UNIVERSITAS KALBIS

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Abstract

This research was conducted with the aim of knowing the effect of the location and the Store Atmosphere of Kafe Bagus on Consumer Repurchase Intention. This study uses a quantitative method with incidental sampling technique but with certain criteria. The sample used was 246 respondents with the criteria of being Kafe Bagus consumers who directly felt the food and atmosphere of Kafe Bagus. As well as data processing using the SPSS program. The results of the hypothesis testing show that the location and store atmosphere partially each have a positive and significant effect on repurchase intention of Kafe Bagus consumers. As well as simultaneously, the location and store atmosphere have a significant effect on repurchase intention of Kafe Bagus consumers.
Co-Authors Adelin Audya Shifa Evi Aurellia Babay Ignatius Ario Sumbogo Intan Ananda Rianty Jeus Sitha Riadi Putra Kevin Valeryan Mario Zyco Halomoan Mita Ananda Fairuz