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All Journal Jurnal Ilmiah Komunikasi Makna MediaTor: Jurnal Komunikasi Semiotika: Jurnal Komunikasi Sadharananikarana: Jurnal Ilmiah Komunikasi Hindu Jurnal Pemberdayaan Pariwisata
Nani Kurniasari
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Religion Agriculture, Biological Sciences & Forestry Arts Computer Science & IT Decision Sciences, Operations Research & Management Education Languange, Linguistic, Communication & Media Social Sciences Other

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Journal : Sadharananikarana: Jurnal Ilmiah Komunikasi Hindu

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Analisis Penggunaan Fitur Chat pada Situs E-Commerce dalam Membangun Reputasi Perusahaan Studi Kasus PT Sanwell Austindo Riani Karlina Marta; Nani Kurniasari
Sadharananikarana: Jurnal Ilmiah Komunikasi Hindu Vol 3 No 1 (2021)
Publisher : Program Studi Magister S2 Ilmu Komunikasi Hindu Institut Agama Hindu Negeri Gde Pudja Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (198.808 KB) | DOI: 10.53977/sadharananikara.v3i1.331

Abstract

E-Commerce is a development of technology. This study aims to analyze the usage of chat functions on e-commerce used by PT Sanwell Austindo in building the company's reputation so that we can find out the role of chat functions on e-commerce that has an impact on the company's sustainability. This research uses constructivism paradigm, case study method, qualitative approach, type of descriptive research, with data collection techniques obtained from semistructured interviews and documentation. The findings were chosen because the chat functions as a communication channel of PT Sanwell Austindo need a response speed. These characteristic uses are considered effective in communicating messages and can create a sense of trust. Consumer satisfaction takes precedence because it is the basis for the company's reputation. In it’s future business strategy, PT Sanwell Austindo applies consumer trust, innovation, social responsibility, internal company guidance, and completes product descriptions online market to be more informative.
Co-Authors Gilang Gusti Aji Mercedes Amanda Mikhael Wijaya Natasia Angreani Riani Karlina Marta Rustono Farady Marta Satya Candrasari