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All Journal MediaTor: Jurnal Komunikasi Journal of Media and Communication Science (JcommSci)
Rustono Farady Marta
Universitas Satya Negara Indonesia, Jakarta, Indonesia
Languange, Linguistic, Communication & Media

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Telaah Pesan Kampanye #Bijakkelolasampah pada Instagram @Waste4Change Mengenai Program Send Your Waste yang Berdampak Terhadap Sikap Followers Mengelola Sampah Skincare Galuh Dinda Utami; Syafril Tahar; Rustono Farady Marta; Natasia Angreani; Rizki Briandana
JCommsci - Journal Of Media and Communication Science Vol. 5 No. 2 (2022): JCommsci Vol 5 No 2 Tahun 2022
Publisher : Universitas Mataram

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Abstract

The study aims to identify how the campaign message of #Bijakkelolasampah at Instagram @Waste4Change affects their followers regarding Send Your Waste program. The study results implicate that the followers of @Waste4Change followers, which consists of 21-25 years of age and female-oriented respondents, fulfill the validity and reliability tests with a score of 0.30. The mean of the campaign message has a score of 3.43, which is within a “very good” interval category. The regression analysis also confirms that the campaign messages of @Waste4Change have a correlation score of 0.806 among their followers. This means the message of #Bijakkelolasampah campaign has around 65% affinity, whereas the other 35% is affected by other means. The @Waste4Change Instagram managers should pay more attention to every upload so as not to create an ambiguous meaning for their followers.
Gotong Royong Reflection in The Content of GOTO Advertising at Youtube Rustono Farady Marta; Natasia Angreani; Mikhael Wijaya; Nani Kurniasari; Mercedes Amanda
MediaTor (Jurnal Komunikasi) Vol 15, No 1 (2022): (Accredited Sinta 2)
Publisher : Unisba Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29313/mediator.v15i1.9499

Abstract

This research aims to understand the meaning of 'Gotong Royong' in GOTO's YouTube video by applying Hofstede's Cultural Dimensions. The world keeps on revolving and more technologies has appeared to make life in all aspects easier. GOTO is a newly merged tech giant of Gojek and Tokopedia as one of the most popular e-commerce in Indonesia. In order to be accepted by society, GOTO creates a creative ad with a philosophical message that not only aims to market their products but also to introduce 'Gotong Royong,' which is the culture of Indonesia. Through Philip Mayring, Qualitative Content Analysis helps us to explain the Hofstede six cultural dimensions through the mixture of visual and audio found in GOTO's. In order the emphasize the “Gotong Royong” culture, by using Philip Mayring Qualitative Content Analysis, the video was divided into parts that represent the audio and visual elements, GoTo's video tries to show a cultural message that is "Gotong Royong" which is the culture of Indonesia. This research found that GOTO implemented their 'Gotong Royong' motto and combined it with the goal of establishing GOTO, which is to increase the country's economic growth.
Co-Authors Galuh Dinda Utami Mercedes Amanda Mikhael Wijaya Nani Kurniasari Natasia Angreani Natasia Angreani Rizki Briandana Syafril Tahar