Hendrawan Sutikno
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Regression Analysis Of Inter-Variable Relationships Within Business Canvas Model: Value Proposition, Key Resources, Revenue And Cost Structure With The Cobb Douglass Production Function Approach (Study Case: Basic And Chemical Industries From 2006-2017) Devanny Gumulya; Hendrawan Sutikno; Rudy Pramono; Evo Sampetua Hariandja
Jurnal Manajemen Indonesia Vol 20 No 2 (2020): Jurnal Manajemen Indonesia
Publisher : Fakultas Ekonomi dan Bisnis, Telkom University.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25124/jmi.v20i2.3197

Abstract

In the 21st century disruptive era, in order to survive a company must innovate their business model constantly. In 2006 – 2017, the number of finish goods produced by base and chemical industry sector compare to agriculture and consumer goods sector were lower. Thus, this research tries to do regression with simultenous approach by analyzing variabel combined from the business model canvas concept by Osterwalter and Pigneur, 2010 and production function Cobb Douglas. The BMC was filled with financial report from Bloomberg. From the data, only several variables from BMC can be analyzed, the variables are value proposition, key resources, revenue and cost structure. This research also tries to analyze the relation between BMC internal variabel with external variabel from macro economy. The research results are revenue positively influence finish goods, while revenue is positively influenced by cost of good sols and external variabel national GDP. ARIMA forecast is done in static and dynamic model. From the static model founded that, from 2017-2018 BRNA and TPIA increase their finish goods significantly. For the longer prediction 2017 – 2025 a dynamic model is used, founded that all companies will not have significant growth in their finish goods production. The basic and chemical industry’s finish goods still going to be lower than agriculture and consumer goods industry. Concluded that manufacture industry that relates directly to human’s primary needs, the finish goods average will always be higher than basic industry and chemical in which this sector is not directly needed by human. Keywords: business model canvas; production function cobb douglas; 2sls
FORM GIVING DESIGN EXPLORATION INSPIRED BY The 1980s MEMPHIS DESIGN WITH MORPHOLOGICAL CHART ANALYSIS Devanny Gumulya; Hendrawan Sutikno; Rudy Pramono; Evo Sampetua Hariandja
Jurnal Dimensi Seni Rupa dan Desain Vol. 17 No. 2 (2021)
Publisher : Universitas Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1059.517 KB) | DOI: 10.25105/dim.v17i2.8825

Abstract

AbstractThe paper studies how morphological chart that comes from engineering method be applied in a creative design process that promotes both divergent and logical thinking. Morphological chart offers vast of possibility of design exploration that can be very useful for educating nascent designers. On the other hand, history has inspired many designers to create many new things.  Memphis is postmodernism design style happened between 1981-1987 that was characterize by form follow fun paradigm by creating objects that are bizarre from common object during the time.  The paper presents the findings by reviewing four morphological charts, generating 20 new ideas ranging from very similar to less similar style with Memphis. The reviews discovered three key factors affecting design divergence using the morphological chart method: level of variation, which deals how many variations the means can provide, the more variations the more novelty ideas be yielded. Level of unity means show how each element taken from the means be in harmony with each other. Level of abstraction means that the degree how far the idea from the origin inspiration. By having the three level, ideas generated from morphological chart can yield better design.Abstrak Paper ini mempelajari bagaimana chart morfologi yang berasal dari ilmuteknik diterapkan dalam proses desain kreatif yang memungkinkan pemikiran divergen dan logis digunakan bersama-sama. Chart morfologi menawarkan banyak kemungkinan eksplorasi desain yang bisa sangat berguna untuk mendidik mahasiswa desain. Di sisi lain, sejarah telah menginspirasi banyak desainer untuk menciptakan banyak hal baru. Memphis adalah gaya desain postmodernisme yang terjadi antara 1981-1987 yang dicirikan dengan bentuk mengikuti paradigma “form follow fun” dengan menciptakan objek yang aneh dari objek umum di era 1980an. Paper ini menyajikan temuan dengan meninjau empat chart morfologi yang menghasilkan 20 ide baru mulai dari yang sangatmirip dengan gaya Memphis hingga yang berbeda dengan Memphis. Hasilstudi menemukan tiga faktor utama yang mempengaruhi divergensi desain menggunakan metode chart morfologi: tingkat variasi, seberapa banyak variasi elemen ide maka ide yang dihasilkan akan semakin baru. Tingkat kesatuan berarti menunjukkan bagaimana setiap elemen yang diambil selaras satu sama lain. Tingkat abstraksi berarti seberapa jauh ide dari inspirasi asal. Dengan memiliki tiga tingkat ini, ide yang dihasilkan dari chart morfologi akan semakin membaik.