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Dona Aji Karunia Putra
1. Universitas Gadjah Mada 2. UIN Syarif Hidayatullah Jakarta
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Journal : Adabiyyat: Jurnal Bahasa dan Sastra

 1 
KARAKTERISTIK VERBA DAN ADJEKTIVA DALAM IKLAN APLIKASI PINJAMAN ONLINE Dona Aji Karunia Putra
Adabiyyāt: Jurnal Bahasa dan Sastra Vol 6, No 1 (2022)
Publisher : Sunan Kalijaga State Islamic University Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14421/ajbs.2022.06103

Abstract

Advertisements tend to be packed with strong, persuasive, and emotional language. To be able to create a persuasive and emotional effect, proper linguistic features are needed. This study aims to reveal linguistic features in the form of verbs and adjectives as the main weapon in online loan advertising. In addition, this study also seeks to see the relationship between the use of adjectives in online loan advertisements with the public's view. The research method used is descriptive qualitative. The data in this study are in the form of verbs and adjectives contained in online loan application advertisements. The data sources in this study are online loan advertisements registered with the OJK. The results show that the use of verbs in online loan advertisements tends to achieve interrogative and imperative functions. The use of “cepat”, “aman”, and “mudah” adjectives is intended as a strategy to increase the selling value and attractiveness of loan products. The use of “cepat”, “aman”, and “mudah” adjectives in online loan advertisements tends to describe changes in people's views or mindsets in general, especially in the economic field (loan services).
Co-Authors Annisa Rahmah Dika Melinda Farizal Oktaviansyah Fathma Hamiidah Inggrid Amanda Muharramah Ismah Rahayu Jasmine Malaika Ramadhani Jihan Annisa Fitri Yani Kamilah kamilah Kanaya Afflaha Nissa Karina Adishakti Mafi Sri Wahyu Tiara Marisa Nurril Amalia Maulidya Cahya Prastika Meyliana Putri Muhamad Farhan Nada Hanifah Najiibah Najiibah Nisa Aisyah Nurfauziyah Nurfauziyah Nuria Alfi Zahrah Pelangi Citra Wafara Ratu Hilma Wahdatunnisa Reisa Nurrahman Rismaniar Kartini Rizka Maharani Salma Zakiyah Sarra Nurfitriani Selvia Parwati Putri Silvia Utami Suhandano Suhandano Suhandano Suhandano Sulistyowati . Sulistyowati Sulistyowati Tety Rukmanah Viona Nurafiani