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Journal : Transformasi Manageria: Journal of Islamic Education Management

Analisis Praktik Akad Istishna pada Jasa Konveksi dan Sablon di R.Industries Bogor Farhan Zamzamy; Kholil Nawawi; Sofian Muhlisin
Transformasi Manageria:   Journal of Islamic Education Management Vol 3 No 1 (2023): Transformasi Manageria: Journal of Islamic Education Management
Publisher : PKP Fakultas Syariah LPPM IAI Nasional Laa Roiba

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1194.228 KB) | DOI: 10.47467/manageria.v3i1.2459

Abstract

This study aims to analyze the istishna contract in the convection and screen printing business of R. INDUSTRIES Bogor, as well as to explain the Muamalah Fiqh provisions in assessing the validity of the istishna contract in the convection and screen printing business of R. INDUSTRIES Bogor. This type of research is qualitative-descriptive research, using field research techniques, with direct observation and interviews with respondents namely one owner of clothing and screen printing services R. INDUSTRIES Bogor. The results of this study indicate that in general, istishna' contract transactions in the convection and screen printing business carried out by R. INDUSTRIES Bogor can be declared permissible or permissible. In a sense, transactions carried out are in accordance with the provisions of fiqh muamalah and do not contain elements that are are not permitted in muamalah fiqh, such as maysir, gharar, and usury. Keywords: istishna contract, fiqh muamalah, convection and screen printing
Strategi Pemasaran Syariah Busana Muslim ‘Hana_Nadhira’ untuk Meningkatkan Profitabilitas Giri Kurniadin; Sofian Muhlisin; Syarifah Gustiawati
Transformasi Manageria:   Journal of Islamic Education Management Vol 3 No 1 (2023): Transformasi Manageria: Journal of Islamic Education Management
Publisher : PKP Fakultas Syariah LPPM IAI Nasional Laa Roiba

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (903.6 KB) | DOI: 10.47467/manageria.v3i1.2461

Abstract

Intense competition in the era of digital marketing and the use of social media requires entrepreneurs to adapt and formulate marketing strategies to survive and develop businesses. In the midst of business competition in capturing the market, fraud and fraudulent actions are vulnerable to be carried out. Moral and Islamic values are important to be implemented in the business operations that are carried out. Hana Nadhira is a business brand that was founded by a married couple and managed to take advantage of business opportunities through digital media with encouraging developments. This research is a qualitative research with the aim of analyzing how sharia marketing is implemented by Hana Nadhira Clothing in increasing profitability. The results of the research show that Hana Nadhira has succeeded in developing from a minimal profit with a narrow market coverage to a profitable business with a turnover of more than Rp. 50,000,000 per month and market penetrating overseas market. Continuous quality improvement in terms of products, promotions that are updated based on trends, as well as the use of communication media that is busy being used are the keys to the success of the business. Keywords: Sharia Marketing, Profitability