Article Per Year (5 Year)
p-Index From 2019 - 2024
0.23
P-Index
This Author published in this journals
All Journal El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Syarifah Khairunnisa
Universitas Ibn Khaldun Bogor
Religion Economics, Econometrics & Finance Education Social Sciences

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
Pengaruh Pengetahuan Produk, Religiusitas dan Kualitas Produk Terhadap Keputusan Pembelian Produk Makanan Olahan Halal di Kota Bogor Syarifah Khairunnisa; Sofian Muhlisin; Yono Yono
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol 4 No 2 (2023): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Institut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1144.904 KB) | DOI: 10.47467/elmal.v4i2.1669

Abstract

This study aims to determine the effect of product knowledge, religiosity, product quality on the decision to buy halal processed foods. The independent variable in this study are product knowledge, religiosity dan product quality, while dependent variable is buy decision. The research method used is quantitative. The data in this study were collected through questionnaires with google form application which distributed to consumers who had bought dan consumed halal processed foods in Bogor city. Amount of respondents in this study as much as 100 respondents. The data analysis method used is Structural Equation Modeling (SEM) with the approach Partial Least Square (PLS). The results of this study showing variable of product knowledge has a positive but not significant to product knowledge while religiosity and product quality variable have positive and significant to product knowledge. Keywords : Halal Processed Foods, Product Knowledge, Religiosity and Product Quality
Co-Authors Sofian Muhlisin Yono Yono