Article Per Year (5 Year)
p-Index From 2019 - 2024
0.444
P-Index
This Author published in this journals
All Journal Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Purnama Ramadani Silalahi
Fakultas Ekonomi dan Bisnis Islam UIN Sumatera Utara
Religion Economics, Econometrics & Finance Education Social Sciences

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
Strategi Promosi Digital Online Shop Aisar.Scarf dalam Meningkatkan Penjualan Produk Hijab Muhammad Andre Alkahfi; Putri Ayuni; Fitri Rorizki; Maryam Batubara; Purnama Ramadani Silalahi
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol 3 No 3 (2022): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Institut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1173.775 KB) | DOI: 10.47467/elmal.v3i3.930

Abstract

Currently, many fashion stores use the Internet for convenience and time savings. Aisar.Scarf are one of the fashion manufacturers who employ internet marketing and are the type of goods offered in the hijab market. This article analyzes a business in the hijab industry that markets its products through online marketing and aims to find out used the marketing strategy as well as product quality, price and service at this online store. This research is a survey research with a qualitative approach, where data is obtained through observation of the online media used, messages conveyed and forms of marketing, as well as conducting special interviews with the owner/owner of Aisar.Scarf and also by several people who are non-consumers of Aisar.Scarf with chat or question and answer. The conclusion from this discussion can be interpreted that the marketing strategy used in Aisar.Scarf only uses one marketing method, namely the online marketing approach. And also the product quality, price and service are quite good
Pengaruh Kualitas Produk, Kualitas Pelayanan dan Harga terhadap Kepuasan Nasabah Dalam Menggunakan Sistem Online Trading Berbasis Syari’ah: Sri Aderafika Sani; Purnama Ramadani Silalahi; Muhammad Andre Alkahfi; Aulia Monica Harahap
Al-Kharaj : Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol 5 No 4 (2023): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah 
Publisher : Research and Strategic Studies Center (Pusat Riset dan Kajian Strategis) Fakultas Syariah IAI Nasional Laa Roiba

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (409.818 KB) | DOI: 10.47467/alkharaj.v5i4.1864

Abstract

An online trading system is an implementation of stock trading over the internet.. The purpose of this study is to determine the impact of product quality, service quality, and price on customer satisfaction while using a syariah-compliant online trading system provided by PT. Phintraco Sekuritas Cabang Medan. PT. Phintraco Sekuritas Medan's internet trading system is the subject of this investigation. When using an online syariah payment system, product quality does not have a significant impact on how customers feel about their purchases. This is based on the results of data mining. Variable service quality has a significant impact on customer satisfaction when using a halal online trading system, but variable price has no discernible impact on customer satisfaction when using a halal online trading system. Keywords: Sharia Online Trading System, Sharia Stocks, Customer Satisfaction
Co-Authors Aulia Monica Harahap Fitri Rorizki Maryam Batubara Muhammad Andre Alkahfi Muhammad Andre Alkahfi Putri Ayuni Sri Aderafika Sani