Titin Ekowati
Universitas Muhammadiyah Purworejo

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

PERAN COUNTRY OF ORIGIN PADA PEMBENTUKAN BRAND EQUITY Ariningsih, Endah Pri; Ekowati, Titin; Budiyanto, Budiyanto
Jurnal Analisis Bisnis Ekonomi Vol 17 No 1 (2019): Volume 17, Nomor 1, April 2019
Publisher : Universitas Muhammadiyah Magelang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (540.323 KB) | DOI: 10.31603/bisnisekonomi.v17i1.2739

Abstract

Various variations mobile phone brands that enter the Indonesian market, consumers provides many alternatives to choose the products that best suit their needs. But on the other hand it can make consumers experience difficulties in making choices on the products they will buy. Marketers must be observant to see exactly what makes consumers interested in making purchases on handphone products. At present there are many mobile brands from China that have entered Indonesia and are in great demand by consumers in our country. Even though many years ago many considered Chinese-made products to be of poor quality In this study the researcher wanted to know how the role of the country of origin to be treated using three different countries using the COM difference was seen as the impact on the brand equity of the product. Research will be conducted using experimental design using 6 factors. The analysis tool that will be used in this study is different testing using One Ways ANOVA. The results showed that there were only one of the six groups which proved to be significantly different between before and after the treatment. While the results of testing the impact of providing information proved that COO had an effect on brand equity for two products.
PENGELOLAAN SERVICE QUALITY : DAMPAKNYA TERHADAP CUSTOMER SATISFACTION Ekowati, Titin
Fokus Ekonomi Vol 5 No 3 (2006): VOL. 5 NO. 3 DESEMBER TAHUN 2006
Publisher : Fokus Ekonomi

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (182.454 KB)

Abstract

Focus on customer ( customer oriented) through excellent service will be effective to retain customer. Informations, critics and suggests from customer should be responsed  quickly. So customer not switching to competitor’s  products. Strategy to retain the customer can build with the best service quality manage and this condition will be impact to the customer than create customer satisfaction. At the moment customer satisfaction represent norm obliged to given by every organization. Besides, reseach proves that satisfaction unable to guarantee the happening of customer loyalty. Manager should be create customer delight, not only customer satisfaction but also customer delight. Because the empirical research show that the relationship between satisfaction and loyalty have low corelation or not significant relationship. Only the customer delight can create the loyalty of the customer to the company.Keywords  : Service Quality, Customer Satisfaction, Customer Delight, Loyalty