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All Journal Warta Ardhia : Jurnal Perhubungan Udara Organum: Jurnal Saintifik Manajemen dan Akuntansi Bisman (Bisnis dan Manajemen): The Journal of Business and Management
Jajang Ginanjar
Universitas Padjadjaran
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences Transportation

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Entrepreneurial Marketing dan Jejaring Sosial dalam Usaha Kecil: Studi Kasus tentang Bisnis Petshop di Kabupaten Bandung Jajang Ginanjar; Margo Purnomo; Erna Maulina
Organum: Jurnal Saintifik Manajemen dan Akuntansi Vol 4, No 2 (2021): Organum: Jurnal Saintifik Manajemen dan Akuntansi, December 2021
Publisher : Universitas Winaya Mukti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35138/organum.v4i2.161

Abstract

This article aims to examine how small entrepreneurs use social networks to develop and implement marketing strategies. The type of small business studied is the Petshop business. The research method used is qualitative by conducting in-depth interviews and analysis with Petshop entrepreneurs through an entrepreneurial marketing perspective. Ultimately, we found that Petshop entrepreneurs are using social connections through market intelligence, new customer acquisition, and current customer retention to create and deliver more value to customers. Entrepreneurs take steps to build emotional attachments and carry out marketing activities through giving gifts or by approaching customers through the community, and most of the entrepreneurs in the Petshop business in Bandung Regency do marketing through physical (offline) stores and online shops. The majority of entrepreneurs stated that the application of the entrepreneurial marketing concept and strengthening social networks were important in the continuity of the Petshop business, only one Petshop entrepreneur had contradictory statements, especially in the aspect of searching for market information.
Analisis Strategi Bisnis Build, Borrow, & Buy Pt Telkom Indonesia, Tbk Jajang Ginanjar; Bambang Hermanto; Tetty Herawati
Bisman (Bisnis dan Manajemen): The Journal of Business and Management Vol. 5 No. 3 (2022): November 2022
Publisher : Program Studi Manajemen, Fakultas Ekonomi, Universitas Islam Majapahit, Jawa Timur, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37112/bisman.v5i3.1962

Abstract

This paper examines the implementation of Laurence Capron’s business strategies Build, Borrow, and Buy at PT Telkom Indonesia, Tbk. Identify how relevant it is to the Covid-19 pandemic condition, then analyzed through the perspective of technological and social change. The research’s using qualitative methods through literature review by collecting data from previous research. The results show that PT Telkom Indonesia, Tbk has successfully implemented the Build, Borrow, and Buy strategies in its business operations and maintain company sustainability during the pandemic, technological and social changes related to the implementation of the Build, Borrow, and Buy strategy. The implications of this research are the Build, Borrow, and Buy strategy analysis can be a reference to be applied to other entities, and can be linked to different variables or perspectives with a more focused and stay relevant so that depth of analysis can be achieved.
Bagaimana Mengelola Aerotropolis? Sebuah Tinjauan Literatur Jajang Ginanjar; Sam'un Jaja Raharja
WARTA ARDHIA Vol 48, No 2 (2022)
Publisher : Badan Kebijakan Transportasi, Kementerian Perhubungan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25104/wa.v48i2.465.47-58

Abstract

Tinjauan literatur ini memberikan tinjauan sistematis penelitian aerotropolis antara tahun 1990 dan 2021. Tujuan dari penelitian ini adalah untuk memberikan gambaran komprehensif tentang penelitian awal serta mutakhir pada bidang aerotropolis dengan membahas masalah utama dan mengidentifikasi kesenjangan serta area untuk penelitian masa depan khususnya pada manajemen aerotropolis. Melalui pendekatan kualitatif, analisis atas 31 publikasi yang diambil dari basis data Scopus mengklasifikasikan 4 area fokus literatur penelitian yaitu 1) Bandara & Peran Pemerintah Dalam Pengembangan Aerotropolis, 2) Perencanaan dan Tata Kelola Aerotropolis, 3) Strategi dan Implementasi Aerotropolis, dan 4) Evaluasi dan Pengukuran Aerotropolis. Wawasan penelitian dari tinjauan literatur ini dapat mendorong praktisi, termasuk pengelola bandara, manajer bisnis dan pemerintah, untuk mempertimbangkan strategi pengelolaan bisnis secara holistik saat membangun aerotropolis.
Organizational Change & Restructuring: Analisis Bibliometrik & Literature Review pada Basis Data Scopus (1987–2021) Jajang Ginanjar; Sam'un Jaja Raharja; Rivani Rivani
Organum: Jurnal Saintifik Manajemen dan Akuntansi Vol 6, No 1 (2023): Organum: Jurnal Saintifik Manajemen dan Akuntansi, June 2023
Publisher : Universitas Winaya Mukti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35138/organum.v6i1.220

Abstract

Change is essential for organizations in sustainable growth and especially in a highly competitive business environment. The literature on the concepts of organizational change and restructuring is important in an effort to provide a reference for academics in exploring scientific developments as well as being useful for practitioners in providing options regarding the application of these concepts in the field. This study aims to provide an overview of the past, current and future research directions from the research field of Organizational Change & Restructuring, namely to see and provide links or relationships between the fields of organizational change and restructuring through bibliometric analysis. The method used in this study is a combination of quantitative and qualitative by mapping the relationship between Organizational Change and Restructuring research using a two-step research approach: 1) Bibliometric technique to analyze 263 publications by presenting publication distribution data, mapping visualization & network density, and keyword analysis. 2) Furthermore, based on document citation data, analyze the 12 articles that occupy the top number of citations. For further review of the literature, comparing with research findings before or after according to the theme of each article. The results of the study indicate that there is still a lot of room for exploitation and exploration of the combined study of Organizational Change and Restructuring, so it is hoped that by taking the two analytical steps above, it will eventually provide some kind of recommendation for future research.
Co-Authors Bambang Hermanto Erna Maulina Margo Purnomo Rivani Rivani Sam'un Jaja Raharja Tetty Herawati