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All Journal Assets : Jurnal Ekonomi, Manajemen dan Akuntansi Jurnal Ilmiah Pariwisata IJBE (Integrated Journal of Business and Economics) Sains Manajemen:Jurnal Manajemen UNSERA Dinamisia: Jurnal Pengabdian Kepada Masyarakat JMM (Jurnal Masyarakat Mandiri) Society Bantenese Jurnal Pengabdian Masyarakat JURNAL EKSBIS Tourism Reserch Journal Enrichment : Journal of Management BERDAYA: Jurnal Pendidikan dan Pengabdian Kepada Masyarakat Jurnal Scientia

Rina Fitriana

Politeknik Sahid

Author-ID : 2597335

Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Public Health Social Sciences Transportation Other

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Analisis Motivasi Pengunjung Museum Macan Jakarta Rina Fitriana; Nurima Rahmitasari; Marcelina Yoseli
Jurnal Ilmiah Pariwisata Vol 25 No 1 (2020): Jurnal Ilmiah Pariwisata
Publisher : Pusat Penelitian dan Pengabdian Kepada Masyarakat, Sekolah Tinggi Pariwisata Trisakti

MACAN Museum (Museum of Modern and Contemporary Art in Nusantara) has a wide collection of modern and contemporary Indonesian arts up to the first international scale in Indonesia, and is one of the tourist attractions in Jakarta that is preferred by various circles. The collection is packaged with the concept of art shows and exhibitions that can be enjoyed by every visitor. This research aims to analyze the motivation of visitors coming to the museum using quantitative descriptive methods. Unit of analysis is the visitors of MACAN museum, meanwhile the independent variable is the visitors’ motivation. Data was taken by giving questionnaire to 100 respondents, having observation, and doing structured interviews. The data were analyzed by excel and presented in the frequency table and pie chart. The results showed that of the four motivations, cultural motivation obtained the highest value as the most motivating factor for visitors with a value of 4.19, and the average total value of the four motivations is 3.84 which states that visitors are motivated to visit the MACAN museum. Keywords: MACAN Museum, Visitor Motivation, MICE, Contemporary Art

Menggugah Kesadaran Pariwisata Pelajar SMU/SMK di Kabupaten Belitung melalui Kegiatan Tourism Goes to School Rina Fitriana; Duta Fitriana Siregar
BANTENESE : JURNAL PENGABDIAN MASYARAKAT Vol. 2 No. 1 (2020): Januari-Juni 2020
Publisher : Pusat Studi Sosial dan Pengabdian Masyarakat Fisipkum Universitas Serang Raya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30656/ps2pm.v2i1.2133

This article talks about an activity called Tourism Goes to School, a training of tourism consciousness and seven enchantments designed for High School Students. It is held in Students Hall of SMUN 1 Tanjung Pandan, Belitung. The purpose of this activity is to raise tourism consciousness and to socialize seven enchantments to the high school students in order to prepare them in dealing and interacting with the tourists. Along with the number of tourist visits that keeps increasing since few years ago, precisely since the boom of the movie titled Laskar Pelangi, the government of Belitung has developed its tourism sector, including by opening some new tourism objects and renovating existed attractions to fulfill the expectation of tourists. The method used in this community service is socialization, tutorial, discussion, and evaluation. The participant involved in the training was 100 students from grades 10 and 11 who came from several high schools around Tanjung Pandan, Belitung. The result of this training is that the participants understand what tourism consciousness and seven enchantment are, as well as how important the concepts in tourism and how to apply both into everyday life. Keyword: Human Resource in Tourism, Tourism Consciousness and Seven Enchantments, Tourism Goes to School, Belitung

CUSTOMER SATISFACTION AT SWISS-BELRESIDENCES KALIBATA JAKARTA Dino Leonandri; Rina Fitriana
Integrated Journal of Business and Economics (IJBE) Vol 4, No 3 (2020): Integrated Journal of Business and Economics
Publisher : Fakultas Ekonomi, Universitas Bangka Belitung

The competition between one hotel and another has made each hotel strategize to keep their customers. It also happens in the Swiss-Belresidences Hotel Kalibata Jakarta. Among several factors influencing customer loyalty is the quality of service and product quality. This research intends to find out the influence of service quality (X1) and product quality (X2) on customer satisfaction. Respondents in this study were 100 guests staying at the Hotel Swissbel Residence Kalibata Jakarta. Primary Data is taken using questionnaires with simple random sampling techniques and processed using SPSS. Test result on correlation between service quality variable and customer satisfaction variable shows the number of 0.498 which means service quality has a moderate influence on customer satisfaction. Meanwhile result test correlation between product quality variables and customer satisfaction variables is 0.700 that shows how product quality (X2) has a strong influence on customer satisfaction (Y). Coefficient determination test results in 51.5% which explains what both variable service quality (X1) and product quality (X2) affect the customer satisfaction variable (Y) of 51.5% and the remaining 48.5% is influenced by other factors or variables that are not included in the the research.

Kemampuan Personal Selling Pemandu Wisata di Nusa Tenggara Barat Rina Fitriana; Ningrum Lestari
Sains Manajemen : Jurnal Manajemen UNSERA Vol. 7 No. 1 (2021): Sains Manajemen: Jurnal Manajemen Unsera
Publisher : Prodi Manajemen Fakultas Ekonomi dan Bisnis Universitas Serang Raya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30656/sm.v7i1.2962

Pemandu wisata merupakan ujung tombak kegiatan pariwisata, dimana pemandu wisata salah satunya bertugas untuk membangun citra pariwisata di suatu daerah.Untuk dapat menampilkan citra pariwisata yang baik, kemampuan personal selling- yang meliputi sales manship, negotiating dan relationship marketing-pemandu wisata mutlak dibutuhkan. Penelitian ini menggunakan metode deskriptif dengan pendekatan kuantitatif dan dilakukan di Nusa Tenggara Barat yang merupakan destinasi wisata sport tourism dan halal tourism, dengan jumlah responden sebanyak 45 peserta pelatihan peningkatan kompetensi pemandu wisata pedesaan yang diambil dari 6 desa wisata. Hasil menunjukkan mean pada dua sub variable yaitu sales manship dan negotiating adalah valid dengan nilai 3,61 dan 3,75. Dengan begitu dapat disimpulkan bahwa secara keseluruhan kemampuan personal selling pemandu wisata pedesaan di Nusa Tenggara Barat, dibuktikan dengan dikuasainya 2 sub variabel dari 3 sub variabel yang menjadi obyek penelitian, sudah sangat baik dan hal ini dibuktikan dengan nilai sebesar 3.68. Kata Kunci: Lombok, Pariwisata, PemanduWisata, Personal Selling

Pengaruh Marketing Media Sosial Instagram Terhadap Brand Image The Bunker Café, Tangerang Tri Djoko Sulistiyo; Rina Fitriana
JURNAL EKBIS Vol 21, No 2 (2020): Jurnal Ekbis : Analisis,Prediksi dan Informasi
Publisher : Universitas Islam Lamongan

Penelitian ini dilakukan untuk mengetahui penggunaan media sosial marketing Instagram pada The Bunker Café, tanggapan konsumen terhadap pembentukan Brand Image pada The Bunker Café, dan seberapa besar pengaruh antara media sosial marketing Instagram terhadap pembentukan brand image pada The Bunker Café di Gading Serpong, Tangerang. Penelitian ini menggunakan metode penelitian deskriptif kuantitatif. Pengumpulan data dalam bentuk kuesioner, dengan berjumlah 100 responden sesuai dengan rumus Slovin yang digunakan untuk mengetahui besaran sampel. Metode analisis yang digunakan adalah uji statistik deskriptif, uji validitas, uji reliabilitas data, koefisien determinasi, uji regresi linear sederhana, dan uji hipotesis yang diolah menggunakan program Statistical Package for Social Sciences (SPSS) versi 26.0 for Mac. Hasil penelitian menunjukkan bahwa mean dari media sosial marketing Instagram adalah 2,94. Maka dapat diartikan bahwa media sosial marketing Instagram The Bunker Café tergolong menarik dan The Bunker Café menjadikan media sosial marketing Instagram menjadi media komunikasi yang interaktif dengan konsumennya. Mean dari Brand Image adalah 3,40. Maka dapat diartikan bahwa Brand Image The Bunker Café tergolong sangat baik. Berdasarkan hasil analisis dapat diketahui bahwa media sosial marketing Instagram mempunyai pengaruh sebesar 19,1% terhadap pembentukan Brand Image pada The Bunker Café di Gading Serpong, Tangerang. Sedangkan sisanya yaitu 80,9% dipengaruhi oleh faktor lain yang tidak diteliti dalam penelitian ini

MOTIVASI DAN KINERJA PEREMPUAN PEKERJA DI OBJEK WISATA ZIARAH GUNUNG MURIA KUDUS, JEPARA JAWA TENGAH INDONESIA Rina Fitriana; Lestari Ningrum
Assets: Jurnal Ekonomi, Manajemen, dan Akuntansi Vol 10 No 1 (2020): Assets : Jurnal Ekonomi, Manajemen dan Akuntansi
Publisher : Universitas Islam Negeri Alauddin Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24252/assets.v10i1.14758

Gunung Muria merupakan sebuah destinasi wisata dimana makam salah satu walisongo, yaitu Sunan Muria, berada. Area makam ini begitu bersih dari peminta-minta, berbeda jika dibandingkan dengan makam lainnya. Namun makam ini dipenuhi para pekerja yang mencari rejeki, dari mulai berdagang, membuka rumah makan dan homestay, menjadi pengemudi ojek, dan sebagainya. Penelitian ini mengungkapkan motivasi dan kinerja dari pekerja perempuan di sekitar lokasi ziarah Gunung Muria. Data primer diambil dengan menyebarkan kuesioner kepada 100 responden, dan menganalisisnya menggunakan SEM Amos. Hasil menunjukkan bahwa motivasi pekerja perempuan termasuk tinggi untuk memenuhi kebutuhan primernya. Walau begitu, 31% diantaranya masih belum bisa memenuhi kebutuhan primernya karena tidak adanya jaminan keamanan dan kesehatan bagi diri dan anggota keluarganya. Walaupun secara keseluruhan mereka puas dengan pekerjaannya, terdapat 11% pekerja yang menyatakan sebaiknya, dengan 10% lainnya menyatakan kurangnya atmosfer kekeluargaan di tempat kerja mereka.

The Impact of Beauty Bloggers’ Online Review towards Shopping Tour Interest of Cosmetic Products in Jakarta Rina Fitriana; Amrullah Amrullah; Intan Suryani
Jurnal Penelitian Pariwisata Vol 4 No 1 (2020): TRJ Tourism Research Journal
Publisher : Sekolah Tinggi Pariwisata Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30647/trj.v4i1.67

This study is aimed at finding out the impacts of beauty bloggers’ online review in encouraging women’ interest to carry on shopping tours on cosmetic products in Jakarta. The study uses descriptive method by administering a questionnaire to 100 women respondents who carry on shopping tours on cosmetic products in Jakarta. The findings show that that beauty bloggers’ online review possesses a strong relationship as many as 0,682 towards the shopping tour interest of cosmetic products in Jakarta which as many as 46,5%. Beauty bloggers share information and recommendations based on their own experiences by using blog with the contents in the forms of captions, photos, and videos about a certain cosmetic product so that it encourages shopping tours on cosmetic products. Therefore, in the present study, H0 is rejected and H1 is accepted, in which t count is 9,235 > t table 1,984. Thus, it can be concluded that the impacts of beauty blogger’ online review towards the shopping tour interest on cosmetic product in Jakarta indeed existed.

Pelatihan Product Presentation dalam Training of Trainers Akademisi Pendamping Desa Wisata Rina Fitriana; Wisnu Bawa Tarunajaya; Andriani Eka Larasati
BERDAYA: Jurnal Pendidikan dan Pengabdian Kepada Masyarakat Vol 2 No 2 (2020)
Publisher : LPMP Imperium

Show Abstract | Download Original | Original Source | Check in Google Scholar

The knowledge about the development of potential products in the tourism village is considered important for every tourism businessmwoman/man because every tourism village in Indonesia has its own potential that if handled properly will be able to become a flagship product. Training of Trainers aims to enhance the understanding and knowledge of academicians who will be mentors in tourist village. This activity was held for 3 days at Santika Premium Dyandra Hotel and Covention Center, Medan City, North Sumatera and followed by 12 offline participants and 3 participants online. The participant consists of academicians from various public and private universities in North Sumatera, West Sumatera, Riau, Riau Islands and Aceh. Training results in the form of increased understanding of participants proved by the result of questionnaire given after the training. 100% (15 participants) stated that this material is very useful for anyone who is involved in tourist villages, although 93% of them (14 participants) feel this material is already common (from further interviews, it is known that most of them have taught courses in marketing). A total of 80% of the participants (i.e. 12 people) stated that the materials provided can be implemented in the tourism village, while 20% (3 participants) believe that the implementation still has many challenges due to the limited soft capacity of the people. Although all participants are satisfied with the material provided, there are 60% (9 participants) who believes that the material will need to be adjusted when used tot rain the people in a tourist village, where there is limited education that may cause this marketing material will not be easily understood by business owners in tourism village. Their input is to give some product examples to show which product presentation that is already good and which product still needs to be repaired. Keywords: Tourist Village, Mentoring, Development of Potential Product, Product Presentation, Training of Trainers

PENINGKATAN KUALITAS KEPUTUSAN KEUANGAN HOTEL UNTUK GENERAL MANAGER HOTEL MELALUI NEUROFINANCE Dino Gustav Leonandri; Rina Fitriana
JMM (Jurnal Masyarakat Mandiri) Vol 5, No 1 (2021): Februari
Publisher : Universitas Muhammadiyah Mataram

Abstrak: Kondisi Pandemi Covid-19 meluluh-lantakan setiap lini bisnis khususnya industri pariwisata, salah satunya hotel. General Manager diharapkan dapat tepat dalam mengambil langkah strategis terutama dari sisi yang terpenting yaitu sisi manajemen keuangan. Pelatihan bertujuan mengenalkan pendekatan neurofinance dalam penatalaksanaan keuangan Hotel menjadi penting. Dilangsungkan dengan metode zooming dan diikuti sebanyak 20 peserta, model webinar yang diprakarsai Neuroscience Learning Center (NLC) bersama Enhaier Corportion ini mencapai harapan dengan hasil uji setelah acara dimana pemahaman praktis peserta mengenai neurofinance meningkat. Neurofinance untuk Hotelier dibutuhkan dengan menggunakan pendekatan perilaku pembuat keputusan, studi neurofinance bagaimana kita mengevaluasi informasi tentang opsi keuangan yang tidak pasti di era pandemic ini, juga dibatasi jangka waktu kemampuan Kas operasional Hotel, risiko gagal bayar hutang ke pihak ketiga, dan manajemen strategik serta bagaimana keputusan keuangan diambil dipengaruhi oleh emosi, tekanan psikologis, juga dalam hal perbedaan individu (seperti jenis kelamin, gen, neuroanatomi, dan kepribadian).Neurofinance bertujuan untuk memberikan penjelasan alternatif untuk keputusan strategi diluar dari teori keuangan klasik. Hasil dari pelatihan sebagai pengantar neurofinance dan aplikasinya dalam dunia Industri Pariwisata khususnya hotel. Abstract: Pandemic conditions Covid-19 destroys every line of business, especially the tourism industry, one of which is a hotel. The decision makers are the General Manager is expected to be precise in taking strategic steps, especially from the most important side of the financial management. Neurofinance is a relatively new field of research that seeks to understand the making of financial decisions by combining insight from psychology and neuroscience with financial theory. Neuro finance for Hotelier is needed using decision-maker behavior approach, neuro finance study how we evaluate information about uncertain financial options in this pandemic era, also limited timeframe capabilities of Hotel operating cash, the risk of failing to pay debts to third parties, and strategic management as well as how the financial decisions taken are influenced by emotions, psychological distress, also in regard to individual differences (such as gender , genes, neuroanatomy, and personality). In addition, he studied how the brain processes financial information and how decisions are made. Neuro finance aims to provide an alternative explanation for strategy decisions beyond the classical financial theories. Here we provide introductory neuro finance and how in the application in the world of specialty tourism industry of the hotel.

Gegar Budaya, Adaptasi, dan Konsep Diri Sumber Daya Manusia Pariwisata dalam Menyongsong Era New Normal Diana Simanjuntak; Rina Fitriana
Society Vol 8 No 2 (2020): Society
Publisher : Laboratorium Rekayasa Sosial FISIP Universitas Bangka Belitung

As a business that relies on human mobility, the tourism sector has proven to be severely affected by the Coronavirus disease (COVID-19) pandemic. The paralysis of tourism both nationally and globally as a result of the lockdown policy in various countries and the Large-Scale Social Restriction (LSSR) policy in Indonesia affects the operations of tourism businesses. This has raised high anxiety for Tourism Human Resources about the future of the tourism business. This research discusses culture shock, adaptation, and self-concept of Tourism Human Resources in welcoming the new normal era from a communication perspective, both related to intercultural communication, interpersonal communication, and self-concept as part of communication psychology. This research used a qualitative research method with a case study approach. Data collection techniques were conducted through interviews, field observations, and document study through WhatsApp messages in several professional association groups, webinars, and mass media. The key informants in the research were 14 people as primary data and more than 200 members of the WhatsApp group “Housekeepers Jabar” as secondary data. The results of this research showed that Tourism Human Resources suffered from a culture shock and reached its lowest point in March to mid-April, but rose slowly from late April to June. There are three very stressful aspects of their life, consisting of cultural, social, and economic aspects. Cultural and social aspects are relatively easier to overcome, but the economic aspects are the most impactful because it concerns the sustainability of their life and their families. The period of awareness in the adaptation process is a period of struggle, creativity, and action so that many of them switch professions to run online businesses. This period is still ongoing and it is not known how long it will end. Positive self-concept plays an important role in a person’s success in adapting to survive because it helps a person to be resilient, patient, courageous, and creative in finding solutions in facing challenges thus opening up greater opportunities to successfully solve the problems.

Co-Authors Amrullah Amrullah Andriani Eka Larasati Dadan Sujana Diana Simanjuntak Dino Gustaf Leonandri Dino Gustav Leonandri Dino Leonandri Duta Fitriana Siregar Heru Suheryadi Intan Suryani Kemal Akbar Leinda Melisa Lestari Ningrum Marcelina Yoseli Ningrum Lestari Rahmitasari, Nurima Tri Djoko Sulistio Tri Djoko Sulistiyo, Tri Djoko Wisnu Bawa Tarunajaya Zulkifli Harahap

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