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All Journal Jurnal Ilmiah Pariwisata SEIKO : Journal of Management & Business Journal of Secretary and Business Administration
Fauzan Aziz
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Arts Humanities Computer Science & IT Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences Transportation Other

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Analisis Sentimen Destinasi Wisata Geopark Ciletuh Fauzan Aziz; Abdurrahman Rahim Thaha; Nizar Abdan Ma"ruf
Jurnal Ilmiah Pariwisata Vol 27 No 1 (2022): Jurnal Ilmiah Pariwisata
Publisher : Pusat Penelitian dan Pengabdian Kepada Masyarakat, Sekolah Tinggi Pariwisata Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30647/jip.v27i1.1469

Abstract

West Java has a road map for 2017-2020 related to developing world-class tourist destination areas. Bandung, Cirebon, and Ciletuh and their surroundings are included in the three priority areas of tourist destinations in West Java. Ciletuh and its surrounding tourist destinations have the lowest search popularity compared to Bandung and Cirebon areas. This study aimed to determine the level of satisfaction of tourists visiting the Ciletuh area and its surroundings. This study uses sentiment analysis using the orange application with the Vader method for sentiment classification and Ekman for emotion classification. The data is taken from Google Maps and Google Reviews in English in Ciletuh and surrounding tourist destinations using web scraping techniques. The sentiment analysis results show that tourists visiting Ciletuh and its surrounding tourist destinations have a high level of satisfaction. Positive sentiment on reviews reached 77.56%, neutral sentiment 17.15%, and negative sentiment 5.29%. The emotion classification analysis was dominated by joy at 61.5%, followed by surprise, fear, sadness, anger, and disgust. Many negative sentiments and emotions are related to difficult road access to tourist attractions. This research is expected to be input for stakeholders regarding positive and negative reviews on Ciletuh tourist destinations and their surroundings. Keywords: Sentiment Analysis, Ciletuh, Review, Tourist
Penambangan Teks Pada Tujuan Wisata di Bandung Raya (Studi Kasus: Tangkuban Perahu dan Kawah Putih) Abdurrahman Rahim Thaha; Fauzan Aziz
Jurnal Sekretaris dan Administrasi Bisnis Vol 4 No 2 (2020): Jurnal Sekretaris dan Administrasi Bisnis
Publisher : Akademi Sekretari Manajemen Taruna Bakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31104/jsab.v4i2.172

Abstract

Indonesia has a variety of tourism destinations that attract domestic and foreign tourists. The level of foreign tourist arrivals in 2019 has reached 16 million tourists from various countries. The tourism sector occupies the fourth position as the largest foreign exchange earner for the country, amounting to the US $ 20 billion. West Java is one of the provinces in Indonesia which has a variety of tourism potentials that attract domestic and foreign tourists. One of the three main tourist destinations in West Java is Bandung Raya with nature theme destinations namely Tangkuban Perahu and Kawah Putih. One factor that drives the tourism industry to develop is tourist comfort. Tourist comfort can be seen from tourist reviews on various travel sites. The development of information communication technology makes a variety of information and data reviews of a tourist spot can be accessed quickly. Review in traveling site can be used as a reference for tourists’ tourism destinations and provide feedback for relevant stakeholders. One of the biggest travel review sites in the world is Trip Advisor. The purpose of this study is to analyze the reviews on two nature-themed tourism objects namely Tangkuban Perahu and Kawah Putih to obtain valuable information. This method is done by using text mining on all English-language reviews on the Trip Advisor site on tourism object. The steps are to collect data, preprocessing data, matrix term documents. Output consist of term frequency, word cloud and sentiment analysis with emotional classification. Research findings illustrate that text mining can be applied to travel reviews for tourism destinations in Indonesia. Obtained analysis related to tourist destination ratings above the average that can still be improved, the frequency of tourist terms filled with positive words even though expensive word appear, Ekman's emotional sentiment classification is dominated by emotional joy which means tourists feel comfortable in enjoying the tourism object, and emotional sentiment term frequency of sadness and anger can be stakeholder input for tourism destinations. Keywords: tourism destination, text mining, review, Bandung, sentiment analysis
Pengaruh Perceived Value Terhadap Kepuasan Konsumen Carne Smoked BBQ Bandung Alsian Sisvanka; Fauzan Aziz
SEIKO : Journal of Management & Business Vol 4, No 2 (2021): July - December
Publisher : Program Pascasarjana STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/sejaman.v5i2.1954

Abstract

Abstrak Industri bisnis food and beverages menjadi pilihan yang paling banyak diminati oleh sebagian besar orang untuk mendirikan usaha dan memberikan keuntungan. Carne Smoked BBQ merupakan salah satu bisnis yang bergerak di industri food and beverages dengan ciri khas Smoked Beef Brisket. Penelitian ini memiliki tujuan untuk mengetahui Perceived Value, Kepuasan Konsumen dan pengaruh Perceived Value terhadap Kepuasan Konsumen pada Carne Smoked BBQ Bandung. Penelitian ini memiliki jumlah responden sebanyak 385 didapatkan dari pengisian kuesioner. Pada penelitian ini menggunakan pendekatan kuantitatif dan analisis deskriptif. Teknik sampling yang digunakan pada penelitian ini adalah probability sampling dan simple random sampling. Dalam proses pengolahan data untuk mempermudah penelitian menggunakan software SMARTPLS 3.0. Hasil analisis dekriptif pada penelitian ini mendapatkan nilai rata – rata variabel Perceived Value sebesar 73,5%, sedangkan variabel Kepuasan Konsumen sebesar 71,8%. Kedua variabel dalam penelitian ini mendapatkan predikat baik. Berdasarkan uji hipotesis pada penelitian ini Perceived Value memberikan pengaruh positif dan signifikan terhadap Kepuasan Konsumen. Kata Kunci: Perceived Value; Kepuasan Konsumen. Abstract Food and Beverages business industries is become the most preferred choice by most people to set up a business and make a profit. Carne Smoked BBQ is one of the businesses engaged in food and beverages with characteritics of smoked beef Brisket. This study aims to determine the Perceived Value, Customer Satisfaction and the effect of Perceived Value on Customer Satisfaction on Carne Smoked BBQ. This study has a total of 385 respondents obtained from filling out the questionnaire. In this study using a quantitive approach and descriptive analysis, the sampling technique in this study is probability sampling and simple random sampling. In the data processing process to facilitate research using SMARTPLS 3.0 software. The results of the descriptive analysis in this study get the average value of the Perceived Value variable of 73,5 % while the Customer Satisfaction variable is 71,8%. Both variables in this study received good predicates. Based on the hypothesis test in this study, Perceived Value has a positive effect and significant on Customer Satisfaction. Keywords: Perceived Value; Customer Satisfaction
Co-Authors Abdurrahman Rahim Thaha Alsian Sisvanka Nizar Abdan Ma"ruf