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All Journal Competence : Journal of Management Studies (Kompetensi : Jurnal Studi Manajemen) Liquidity: Jurnal Riset Akuntansi dan Manajemen Scientific Journal of Reflection : Economic, Accounting, Management and Business Almana : Jurnal Manajemen dan Bisnis JURNAL MANAJEMEN BISNIS Jurnal Sistem Informasi, Manajemen, dan Akuntansi (SIMAK) JIMEK : Jurnal Ilmiah Mahasiswa Ekonomi Syntax Idea Dinasti International Journal of Management Science Ecobisma (Jurnal Ekonomi, Bisnis dan Manajemen) Publik: Jurnal Manajemen Sumber Daya Manusia, Administrasi dan Pelayanan Publik Literatus Community Development Journal: Jurnal Pengabdian Masyarakat JURNAL PENDIDIKAN, SAINS DAN TEKNOLOGI jurnal syntax admiration PENGARUH SISTEM KEUANGAN DAN KEBIJAKAN MONETER TERHADAP PERTUMBUHAN EKONOMI PADA ERA ORDE BARU DALAM PERSPEKTIF EKONOMI ISLAM Jurnal Disrupsi Bisnis Warta Pendidikan : Jurnal Pendidikan dan Budaya Jurnal Ekonomi Efektif Journal of Social Research Interdisciplinary Journal on Law, Social Sciences and Humanities Jurnal Ad'ministrare JURNAL ILMU MANAJEMEN SABURAI (JIMS) Business and Entrepreneurial Review Jurnal Indonesia Sosial Teknologi Journal of Social Science Jurnal Ekonomika dan Bisnis Economics & Islamic Finance Journal Social & Economic Bulletin
Setyo Riyanto
Business And Economics Faculty, Universitas Mercu Buana, Jakarta, Indonesia
Aerospace Engineering Agriculture, Biological Sciences & Forestry Humanities Automotive Engineering Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Immunology & microbiology Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Physics Public Health Social Sciences Other

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Journal : Liquidity: Jurnal Riset Akuntansi dan Manajemen

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The Effect of Brand Image and Price on Customer Satisfaction in Purchasing Es Kopi Susu Keluarga at Familymart Jakarta Muhammad Sedky; Setyo Riyanto
Liquidity: Jurnal Riset Akuntansi dan Manajemen Vol 9 No 2 (2020): Liquidity
Publisher : Institut Teknologi dan Bisnis Ahmad Dahlan Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32546/lq.v9i2.663

Abstract

Coffee has become a lifestyle requirement for people in Jakarta. Many new businesses take advantage of this opportunity; one of them is FamilyMart. FamilyMart is a Japanese retail company that also sells food and beverages, one of the popular products is the iced Kopi Kopi Keluarga. The purpose of this research is to analyze and explain the effect of corporate image, store image, product image and price on customer satisfaction in purchasing Es Kopi Susu Keluarga. This research method uses descriptive methods and quantitative approaches using questionnaires as research instruments. The number of samples used was 59 respondents. Conclusion of the results of the analysis of this study found that the variables significantly influence the variable of customer satisfaction.
Co-Authors Adam Ghaffar Andri Goklas Andrian Garibaldi Angga Dwi Mulyanto Anggia Lovika Apollo Daito Dahminar Iscana Dewi Denok Sunarsi Dewi Nusraningrum E Nurzaman AM Eka Lestari Ening Handayani Farida Elmi Hadi Saputra Maska Jenny Sihombing Juniawan M Putra Khair Amin Kusnadi Kusnadi Lia Amalia Lia Anjela Luthfita Ayu Diarta Mafizatun Nurhayati Margaret Sihombing Marida Sinaga Muchtadin Muchtadin Muhammad Sedky Muhdorun Muhdorun Novia Nila Sutarman Novita Novita Sari Putri Ayu Tirta Wangi Putri Rakhmatia Nabahani Saluy, A Badawi Sayer Zulkarnaen Siti Nurfadila sridewi nur pasha Taufik Maulana Tomi Murtomo Tri sediarti Utama, Andyan Pradipta Veithzal Rivai Zainal Wahyudi Wahyudi Winda Widyanty