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All Journal Jurnal Ilmiah Ekonomi Islam Scientific Journal of Reflection : Economic, Accounting, Management and Business Kajian Akuntansi EAJ (ECONOMICS AND ACCOUNTING JOURNAL) JABI (Jurnal Akuntansi Berkelanjutan Indonesia) Abdimisi Jurnal PkM (Pengabdian kepada Masyarakat) Jurnal Pengabdian Mitra Masyarakat (JPMM)
Sasmita Sari Ardaninggar
Universitas Pamulang
Arts Humanities Computer Science & IT Economics, Econometrics & Finance Education Environmental Science Medicine & Pharmacology Social Sciences Other

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Journal : EAJ (ECONOMICS AND ACCOUNTING JOURNAL)

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THE FACTOR ANALYSIS THAT INFLUENCE THE STUDENT PURCHASE INTENTION IN SHOPEE E-COMMERCE Vivi Iswanti Nursyirwan; Sasmita Sari Ardaninggar
EAJ (Economic and Accounting Journal) Vol 3, No 2 (2020): EAJ (Economic and Accounting Journal)
Publisher : S1 Accounting Department, Faculty of Economic, Universitas Pamulang.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32493/eaj.v3i2.y2020.p118-129

Abstract

The purpose of this research was to analyze the effect of Promotion, Website Quality and Trust on Purchase Intention in Shopee's e-commerce. The study employed purposive sampling with certain criteria and iteration formulas so that the number of samples obtained was 100 samples of Shopee e-commerce users from undergraduate students of The Economic Faculty of Pamulang University as respondents. By using Structural Equation Modeling with Partial Least Square Approach, the results indicated: (1) the promotion had positive and significant on  purchase intention; (2) promotion had positive and significant on consumer’s trust; (3) The results showed that between variables there was no significant influence between consumer’s trust and purchase intention; (4 and 5) Website quality had a positive and significant influence on both purchase intention and consumer’s trust. However, (6 and 7) Both the promotion and website quality had no significant influence to purchase intention with consumer’s trust as intervening.
Co-Authors Aditya Riky Nugroho Asih Handayani Dewi Rani Gustiasari Diana Diana Indra Iman Sumantri Irwan Leo Putra Harahap Julian Muhammad Hasan Julian Muhammad Hasan Hasan Lely Suryani Liana Dwi Septiningrum Purwana E.S., Dedi Rudy Rudy Usep Suhud Vivi Iswanti Nursyirwan Vivi Iswanti Nursyirwan