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All Journal Ekonomikawan : Jurnal Ilmu Ekonomi dan Studi Pembangunan Jurnal Riset Akuntansi dan Bisnis JURNAL ILMIAH MANAJEMEN & BISNIS Enrichment : Journal of Management Prosiding Seminar Nasional Universitas Serambi Mekkah

Nel Arianty

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Author-ID : 2610001

Agriculture, Biological Sciences & Forestry Astronomy Chemical Engineering, Chemistry & Bioengineering Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Environmental Science Mechanical Engineering Social Sciences Other

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PENGARUH KUALITASPELAYANAN DAN KUALITAS PRODUK TERHADAP KEPUASAN KONSUMEN HANDPHONE SAMSUNG Nel Arianty
JURNAL ILMIAH MANAJEMEN & BISNIS Vol 16, No 2 (2015): Oktober - Maret
Publisher : UNIVERSITAS MUHAMMADIYAH SUMATERA UTARA

The approach used in this research is associative which is one type of explanation which is a research study that aims to determine the relationship between two or more variables. This research was conducted at the University of North Sumatra Muhammadiyah location at Jl. Muchtar Captain Basri Medan. In this case the study population are all consumers of Android-based Samsung mobile phone users with no measurable amount. The sample in this study 100 consumer Samsung Android-based mobile phone users. Based on the research results it can be concluded service quality affects customer satisfaction samsung mobile phones. Product quality to customer satisfaction samsung mobile phones. From the calculation, that the quality of product and service quality affects customer satisfaction. The most dominant variable effect on customer satisfaction is the variable quality of service.Keywords: Service Quality, Product Quality and Customer Satisfaction.

Meningkatkan Keaktifan Dan Hasil Belajar Mahasiswa Melalui Metode Diskusi Kelompok Berbasis Pembelajaran Kooperatif Model Learning Together Pada Matakuliah Konsentrasi Pemasaran Di Fakultas Ekonomi Universitas Muhammadiyah Sumatera Utara Dewi Andriany; Nel Arianty
JURNAL ILMIAH MANAJEMEN & BISNIS Vol 18, No 1 (2017): April - September
Publisher : UNIVERSITAS MUHAMMADIYAH SUMATERA UTARA

This study aims to determine the extent to which students can be actively involved in the classroom by using group discussion methods based on cooperative learning model learning together, and also to know the extent to which students can express opinions and give responses to the opinions of his classmates communicatively by using the method of discussion group learning cooperative learning model together. The approach used is through classroom action research (Classroom Action Research), through cooperative learning methods. Steps taken with stages: (1) plan, (2) action, (3) observation, (4) reflection. The results showed that: (1) During the learning process using the method of group discussion based on cooperative learning method of learning together student learning activity can increase because students are empowered and given trust and actively involved in learning activities. The average percentage achievement of students' learning activity continues to increase which in pre cycle stage is only 34,1%, then reaching 65,8% percentage in cycle 1 and increasing again to 92% in cycle 2. (2) Positive impact from increasing activeness learning is on student learning outcomes which also experienced an increase wherein the precycle cycle the average value of students only 61.3 and increased in the cycle 1 to 75.7 and increased again to 83.09 on cycle 2.

Co-Authors Arif Pratama Marpaung Dewi Andriany Edisah Putra Nainggolan Fajar Kurniawan Julita Julita Rahmad Bahagia Rini Astuti Sri Endang Rahayu

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