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All Journal Jurnal Profiet Jurnal Menara Ekonomi : Penelitian dan Kajian Ilmiah Bidang Ekonomi Jurnal Marketing Jurnal Ecogen Bisnis Net : Jurnal Ekonomi dan Bisnis
Riche Fermayani
STIE Perbankan Indonesia
Economics, Econometrics & Finance Education

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Journal : Jurnal Marketing

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ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI KINERJA KEUANGAN PADA PERBANKAN YANG GO PUBLIK DI BURSA EFEK INDONESIA (BEI) HENDRIYAN JOYO EFENDI; RICHE FERMAYANI
Jurnal Marketing Vol 1 No 1 (1)
Publisher : STIE Perbankan Indonesia

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Abstract

The formulation problem of this research is about the extent of financial performance (ROA) on Capital Aduquacy Ratio (CAR), Non Performing Loan (NPL), Operational Cost and Operational Income (BOPO), Net Interest Margin (NIM) and Loan to Deposite Ratio (LDR). Secondary data was collecting from download the commercial financial report from year 2009-2013 of the banks which registered in Indonesia Stock Exchange on internet media by www.idx.co.id and ICMD (Indonesia Capital Market Directory). The result of this research shown that variable of NIM, and BOPO have a significant influence to financial performance (ROA) banks, but variable CAR, NPL, and LDR not significant influence to financial performance. Test F show that variable CAR, NPL, BOPO, NIM, and LDR have influence to financial performance (ROA) banks. On the result test of determination regression (R2) can be seen that explanation capability explanation of Independent variable CAN, NPL, BOPO, NIM, and LDR to dependent variable (ROA) was 59,2%, meanwhile the residu has explain by another factor which did not mantion on this research.
PENGARUH BRAND AWARENESS, BRAND ASSOCIATION, DAN PERCEIVED QUALITY TERHADAP LOYALITAS PELANGGAN DETTOL BODY WASH DI KOTA PADANG RICHE FERMAYANI
Jurnal Marketing Vol 1 No 1 (1)
Publisher : STIE Perbankan Indonesia

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Abstract

Penelitian ini bertujuan untuk mengetahui,dan membuktikan seberapa besar pengaruh brand awareness, brand association, dan perceived quality terhadap loyalitas pelanggan Dettol body wash di Kota Padang. Populasi dalam penelitian ini adalah masyarakat Kota Padang yang merupakan pelanggan Dettol body wash atau pernah membeli Dettol body wash dan jumlahnya tidak diketahui. Sedangkan sampelnya diambil dengan menggunakan rumus Chochran dengan jumlah 100 responden. Teknik pengambilan sampel dilakukan menggunakan teknik accidental sampling. Hasil penelitian ini menunjukkan bahwa: 1) Brand awareness berpengaruh signifikan terhadap loyalitas pelanggan Dettol body wash, 2) Brand association berpengaruh signifikan terhadap loyalitas pelanggan Dettol body wash, dan 3) Perceived quality berpengaruh signifikan terhadap loyalitas pelanggan Dettol body wash.
Co-Authors Ash Shadiq Egim Atsarina, Alyani Ega Danu Gusti HENDRIYAN JOYO EFENDI Juliadi Saputra Romi Rianto Harahap Tira Sutriani