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All Journal JURNAL PENDIDIKAN TAMBUSAI JUMAN Tools (Jurnal Manajemen Tools) IJPD (International Journal Of Public Devotion) ENGGANG Jurnal Pendidikan, Bahasa, Sastra, Seni, dan Budaya EKONOMIKA45 International Journal of Social Science, Education, Communication and Economics Journal of Trends Economics and Accounting Research
Nizamuddin Nizamuddin
Universitas Pembangunan Panca Budi Medan
Religion Arts Humanities Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Journal : EKONOMIKA45

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Pengaruh Kualitas Produk, Kualitas Pelayanan Dan Harga Terhadap Kepuasan Konsumen Pada PT. Trans Sumatera Agung Gatot Subroto Medan Nizamuddin Nizamuddin
EKONOMIKA45 :  Jurnal Ilmiah Manajemen, Ekonomi Bisnis, Kewirausahaan Vol. 9 No. 1 (2021): Desember : Jurnal Ilmiah Manajemen, Ekonomi Bisnis, Kewirausahaan
Publisher : Fakultas Ekonomi Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/ekonomika45.v9i1.2249

Abstract

Trans Sumatera Agung Gatot Subroto Medan is one of Suzuki's showrooms that sells four-wheeled vehicles and is located on Gatot Subroto Street in Medan. The challenges faced include intense competition among several showrooms on Gatot Subroto Street, low visitor turnout, and the quality of products and services provided. This research aims to determine the influence of Product Quality, Service Quality, and Price on Customer Satisfaction at PT. Trans Sumatera Agung Gatot Subroto Medan. Data collection was done by distributing questionnaires to 80 respondents. The results of this study show that Product Quality, partially, does not have a significant effect, while Service Quality and Price, partially, have a significant effect on Customer Satisfaction. Product Quality, Service Quality, and Price, collectively, significantly influence Customer Satisfaction. The Adjusted R Square is 0.747 or 74.7%, meaning that Product Quality, Service Quality, and Price account for 74.7%, and the remaining percentage is explained by other factors.
Co-Authors , Muhammad Chaerul Rizky Devi Anggriani Fitri Ayu Ria Yuriani