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COMPETITIVE STRATEGY MODEL FOR PURBALINGGA BATIK Suliyanto Suliyanto; Siti Zulaikha Wulandari; Weni Novandari
Economic Journal of Emerging Markets Volume 2 Issue 2, 2010
Publisher : Universitas Islam Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20885/ejem.v2i2.2304

Batik Purbalingga has a promising role to increase society’s welfare in Purbalingga. This studyaims at investigating the problems of and formulating a competitive strategy for Purbalingga Batik,using an Analytical Hierarchy Process. It uses Strength, Weaknesses, Opportunities and Threatsand Quantitative Strategic Planning Matrix to formulate a competitive strategy for Purbalingga Batik.It finds that the operational factor, human resources, marketing, financial and business environmentare constraints to the formulating process, with operational factor as the dominant one. Itsuggests that the Strength-Opportunity is the appropriate tool to develop a competitive strategy forPurbalingga Batik.Keywords: Competitive strategy, analytical hierarchy process, quantitative strategic planning matrix,purbalingga batikJEL classification numbers: D21, D22

ANALISIS KINERJA PRODUK UKM BATIK BANYUMAS DENGAN MENGGUNAKAN METODE IMPORTANCE PERFORMANCE ANALYSIS (IPA) DAN POTENTIAL GAIN OF CUSTOMER VALUE’S (PGCV) INDEX Weni Novandari; Sri Murni Setyawati; Siti Zulaikha Wulandari
Jurnal Bisnis dan Ekonomi Vol 18 No 2 (2011): VOL. 18 NO. 2 SEPTEMBER 2011
Publisher : Fakultas Ekonomika dan Bisnis, Universitas Stikubank

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This study was aimed to determine the product performance of SME products Banyumas batik and identify SME Banyumas Batik’s approach in order to improve their product’s quality based on consumers’ sight. The analysis tools used in this research are Importance Performance Analysis which is used to measure product attribute’s expectations and performance from the consumer point of view and also PGCV Index (Potential Gain of Customer Value's Index) which is used to determine the priority scale of Banyumas batik performance improvements. The results showed that 1) Batik Banyumas’s performance is good from consumer’s perception,shown by the average level value of compatibility between consumer expectations and product performance of 99.32%, that means 99.32% product performance already fulfill consumers’ expectation. 2) There are six indicators of product quality that already meets consumer’s expectations which are product’s quality price level, the diversity of colors, color quality, the diversity of designs / patterns, unique designs / motifs and quality raw material. 3) There are 5 indicators of product quality that need to be improved in Banyumas batik’s quality based on priority scale which are ,fineness of batik, the completeness of product packaging information (brand, manufacturer address, batik name, way of maintenance, etc.), packaging design, color and brand of product packaging.Key words: SME batik product performance, importance performance analysis, PGCV Index (potential gain of customer value's index)

PENGARUH ISU PEMAKAIAN FORMALIN TERHADAP PERSEPSI MASYARAKAT DI PURWOKERTO Siti Zulaikha; Weni Novandari; Suliyanto Suliyanto
Performance: Jurnal Personalia, Financial, Operasional, Marketing dan Sistem Informasi Vol 6 No 1 (2007): Performance
Publisher : Faculty of Economics and Business Universitas Jenderal Soedirman

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (212.805 KB)

The aim of this research to analyze the influence of using formalin to consumer’s tofu perception in Purwokerto. Primary data was collected using questionnaire. Sample of this research consist of 110 tofu consumer’s in Purwokerto. The analysis’ tool that used is non parametric statistic (Binomial test, Cochran test and Mc-Nemar test) with the help of SPSS Version 11 th.00 Software. The result of this research shown that tofu is associated with formalin by consumer. Variables that considered by consumers in buying tofu before break out of formalin issue are tenderness, color, smell, durability, esthetic performance, producers, seller and price. But after the break out of formalin issue, the variables that considered by consumers in buying tofu are tenderness, color, smell, durability and producers. Formalin issue make consumer worry to eat tofu, but level of switching tofu consumer’s to other product is low.

EVALUATION INTERNATIONALIZATION PROGRAMS OF CREATIVE INDUSTRY MICRO SMALL AND MEDIUM ENTERPRISES (MSMEs) IN PURBALINGGA: AN ANALYTICAL HIERARCHY PROCESS (AHP) METHOD Suliyanto Suliyanto; Weni Novandari; Ary Yunanto
Performance: Jurnal Personalia, Financial, Operasional, Marketing dan Sistem Informasi Vol 26 No 1 (2019): Performance
Publisher : Faculty of Economics and Business Universitas Jenderal Soedirman

This study aims to evaluate the program of internationalization of UMKM Creative Industries in Purbalingga . Respondents in this study are the SMEs Creative Industries business people who are considered to have knowledge about the Creative Industry in Purbalingga. Data collection using in-depth interviews, questionnaires, and Focus Group Discussion (FGD). Data analysis used is descriptive qualitative and Analytical Hierarchy Process (AHP). Based on the analysis concluded that several factors lead to non-optimal of Creative Industry MSEs internationalization programs sequences was lack of financial, managerial capabilities, lack of information, government support, and the international environment. In order to optimal, Creative Industry of MSMEs internationalization programs should be conducted to use counseling and sustainable facilitation, in which the government and successful entrepreneurs in the international market help entrepreneurs MSMEs creative industries in Purbalingga to succeed in the international market.

CUSTOMER SATISFACTION AS THE MODERATING VARIABLE OF CUSTOMER LOYALTY OF INDIHOME CUSTOMERS PRAMONO HARI ADI; MOCH IQBAL DHIAULHAQ; WENI NOVANDARI
Jurnal Akuntansi, Manajemen dan Ekonomi Vol 21 No 1 (2019)
Publisher : Faculty of Economics and Business, Jenderal Soedirman University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32424/1.jame.2019.21.1.1432

The internet is an aspect that become one in the daily activities of Indonesian society, even in Purwokerto, almost all activities involve the help of the internet. PT Telkom as the largest internet service provider in Indonesia has facilitate the society to get internet access with its products, Indihome. Lately, a competitor is emerging which threatens the existence of PT Telkom as an internet service provider in Purwokerto, which is Biznet. Therefore, PT Telkom needs to examine what factors that make Indihome's customers loyal. Based on the problems above, this study was conducted to analyze the components of perceived product quality, perceived service quality, perceived value, and perceived price to the customer loyalty, mediated by customer satisfaction. The research methodology used for this study is a case study with survey research methods. The sample for this study were 155 people selected through convenience sampling technique derived from non-probability sampling technique. The sample comes from Indihome internet users in Purwokerto. The software used to analyze data is SPSS and AMOS statistical software. The research conclude that Perceived product quality, Perceived value, Perceived price has a positive effect on customer satisfaction. Perceived service quality has no effect on customer satisfaction. Customer satisfaction, Perceived service quality has a positive effect on customer loyalty. Perceived product quality, Perceived value, Perceived price has no effect on customer loyalty.

PEMETAAN DAN ANALISIS KOMPETENSI INTI UKM BATIK DI KABUPATEN PURBALINGGA DENGAN PENDEKATAN VALUE CHAIN Weni Novandari
Jurnal Ekonomi Dan Bisnis Vol 12, No 2 (2013): Jurnal Ekonomi dan Bisnis, Maret 2013
Publisher : Fakultas Ekonomi Universitas Pekalongan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31941/jebi.v12i2.182

The aimed of this study are 1) To identify the profile ofSMEsin Purbalingga batik which includes the amount, location, production capacity, product type, amount of labor, raw materials and production facilities.2) To identify the core competencies of SMEsin Pubalingga batik by Value Chain approach. Data collection method susedin this study is the triangulation method, consist of : observation,documentationandinterview. Qualitativedescriptiveanalysis used to analyzethe elements inthe frameworkofValueChain Management thatcan bedefinedas a core competencyof SMEsbatikin Purbalingga.The resultsshown 1) Profilesobtainedin Purbalingga’s small enterprises batikwhich has anumberofmore or lessas many as 400people spreadacross multiplecenters ofbatik, which isin Bobotsari, Bojongsari, Kalimanah, Karangmoncol and Kemangkon District. Turn over estimated peryear batiki saround Rp 4,595,200,000 to Rp 9.28 billion. Products resulted includebatikcloth, sinjang, and tablecloths. The majority of batik craftsmen still run the business in atraditional way. 2) Basedon the value chain analysis, core competencies that can be the basis for competitive advantagein purbalingga batik SMEs are The Speed and the craftsmen's apilityin theprocess of ofmaking batike specially on stage nyanting skills that is noteasyto be imitated byother batik craftsmen.Keywords : SMEsbatik, Core Competence, Value Chain

CUSTOMER SATISFACTION AS THE MODERATING VARIABLE OF CUSTOMER LOYALTY OF INDIHOME CUSTOMERS PRAMONO HARI ADI; MOCH IQBAL DHIAULHAQ; WENI NOVANDARI
Jurnal Akuntansi, Manajemen dan Ekonomi Vol 21 No 1 (2019): Januari - Maret 2019
Publisher : Faculty of Economics and Business, Jenderal Soedirman University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32424/1.jame.2019.21.1.1432

The internet is an aspect that become one in the daily activities of Indonesian society, even in Purwokerto, almost all activities involve the help of the internet. PT Telkom as the largest internet service provider in Indonesia has facilitate the society to get internet access with its products, Indihome. Lately, a competitor is emerging which threatens the existence of PT Telkom as an internet service provider in Purwokerto, which is Biznet. Therefore, PT Telkom needs to examine what factors that make Indihome's customers loyal. Based on the problems above, this study was conducted to analyze the components of perceived product quality, perceived service quality, perceived value, and perceived price to the customer loyalty, mediated by customer satisfaction. The research methodology used for this study is a case study with survey research methods. The sample for this study were 155 people selected through convenience sampling technique derived from non-probability sampling technique. The sample comes from Indihome internet users in Purwokerto. The software used to analyze data is SPSS and AMOS statistical software. The research conclude that Perceived product quality, Perceived value, Perceived price has a positive effect on customer satisfaction. Perceived service quality has no effect on customer satisfaction. Customer satisfaction, Perceived service quality has a positive effect on customer loyalty. Perceived product quality, Perceived value, Perceived price has no effect on customer loyalty.

PENGARUH PERSEPSI MANFAAT, PERSEPSI KEMUDAHAN, PERSEPSI RISIKO DAN PERSEPSI HARGA TERHADAP SIKAP SERTA KEPUTUSAN KONSUMEN UNTUK MENGGUNAKAN GO-PAY Muhammad Fatih I’tishom; Sri Martini; Weni Novandari
Jurnal Ekonomi Bisnis dan Akuntansi (JEBA) Vol 22, No 4 (2020)
Publisher : Ilmu Ekonomi Pembangunan Fakultas Ekonomi dan Bisnis Unsoed

Analisis motif pembelian dan profil perilaku ”green product customer” (Studi Pada Konsumen Produk Pangan Organik di Purwokerto) Weni Novandari
Jurnal Ekonomi Bisnis dan Akuntansi (JEBA) Vol 13, No 1 (2011)
Publisher : Ilmu Ekonomi Pembangunan Fakultas Ekonomi dan Bisnis Unsoed

ABSTRACT Aims of this research are to get a better understanding about green product customer profile and their motives to purchase green products. This research also analyzes the effect of environment consciousness, customer involvement with environmental issues, and willingness to pay at the premium prices on customer’s intention to buy green product. Questionnaires were distributed to organic food customer in Purwokerto. 108 completed questionnaires were used in the analysis. The data was then analyzed using descriptive analysis and Partial Least Square as an analysis tools. The result shows that consumers were becoming more concerned about their consumption and the impact on the environment, especially for their health. The results from PLS analysis indicate that environment consciousness, customer involvement with environmental issues and willingness to pay at the premium prices has a significant relationship on customer’s intention to buy green product.The idea implied in this research will be much help in resolving problem and decision making, connected to reinforce the green product purchasing Keywords : customer profile, motives to purchase, environment consciousness, customer involvement with environmental issues, willingness to pay at the premium prices, customer’s intention to buy green product

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