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All Journal Managament Insight: Jurnal Ilmiah Manajemen Jurnal Sinar Manajemen Indikator: Jurnal Ilmiah Manajemen & Bisnis Primanomics : Jurnal Ekonomi & Bisnis SEIKO : Journal of Management & Business Martabe : Jurnal Pengabdian Kepada Masyarakat Jurnal Sosial Humaniora EQIEN - JURNAL EKONOMI DAN BISNIS YUME : Journal of Management To Maega: Jurnal Pengabdian Masyarakat MANAJEMEN DEWANTARA Dinasti International Journal of Management Science Dinasti International Journal of Education Management and Social Science Dinasti International Journal of Digital Business Management Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Insight Management Journal Jurnal Ilmiah Wahana Pendidikan Innovative: Journal Of Social Science Research
Chaerudin, Chaerudin
Universitas Singaperbangsa Karawang
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Health Professions Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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Journal : EQIEN - JURNAL EKONOMI DAN BISNIS

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PENGARUH KUALITAS PELAYANAN DAN KUALITAS PRODUK TERHADAP KEPUASAN KONSUMEN DI TOKO RAJA DURIAN TIGA PUTRA M. Ibni Akil Abdilah; Chaerudin Chaerudin
Eqien - Jurnal Ekonomi dan Bisnis Vol 11 No 1 (2022): EQIEN- JURNAL EKONOMI DAN BISNIS
Publisher : Sekolah Tinggi Ilmu Ekonomi Dr Kh Ez Mutaqien

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (426.982 KB) | DOI: 10.34308/eqien.v11i1.740

Abstract

This study aims to determine and explain the level of consumer satisfaction at the Raja Durian Tiga Putra shop based on service quality and product quality. This research was conducted through a statistical technique approach using IBM SPSS 25, data collection using incidental sampling technique on 100 respondents with research subjects were consumers of Raja Durian Tiga Putra Stores. The data analysis technique used is a scale-range analysis technique and multiple regression analysis. The magnitude of the partial effect of Service Quality on Consumer Satisfaction at Raja Durian Tiga Putra is 0.407 or 40.7%. The magnitude of the partial effect of Product Quality on Consumer Satisfaction at Raja Durian Tiga Putra is 0.336 or 33.6%. Then the magnitude of the effect simultaneously Service Quality and Product Quality have a positive and significant influence on Consumer Satisfaction at Raja Durian Tiga Putra by contributing 0.369 or 36.9% and the remaining 63.1% other contributions are influenced by variables not examined.
Co-Authors Abdul Jabbar Anggia Novanda Isrofani Anggit Windhi Rakatama Ari Hashari Ari Hashari Banuara Nadeak Dandika Sadewo Daniel Wisuda Purba Danny Ramdani Dapot Diarto Ellya Damayanti Firdaus Yuni Dharta Fitri Rasdayanti Gifthera Dwilestari Haris Hermawan Effendi Hendro Budiyanto Ihat Sutihat Indah Permatasari Dewi Ira Kamila Ira Nursehah Izzan Qinthar Risyafli Jejen Zainal Mutaqin M. Farid Wajdi, M. Farid M. Ibni Akil Abdilah Marhamah Ilahiyah Muchtadin Muchtadin Muhammad Arifin Muhammad Arkan Raihan Nurtika Meinitasari Nurul Hidayah Odi Nurdiawan Rastri Kusumaningrum Rizkah Rizkah Ruliando Hasea Purba Saluy, A Badawi Santika Maruhun Shafa Shinta Masriya Sisca Septiani Vicky Alvin Nugroho Wina Almayanti Wulan Istia Fatmawati