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All Journal Managament Insight: Jurnal Ilmiah Manajemen Jurnal Sinar Manajemen Indikator: Jurnal Ilmiah Manajemen & Bisnis Primanomics : Jurnal Ekonomi & Bisnis SEIKO : Journal of Management & Business Martabe : Jurnal Pengabdian Kepada Masyarakat Jurnal Sosial Humaniora EQIEN - JURNAL EKONOMI DAN BISNIS YUME : Journal of Management To Maega: Jurnal Pengabdian Masyarakat MANAJEMEN DEWANTARA Dinasti International Journal of Management Science Dinasti International Journal of Education Management and Social Science Dinasti International Journal of Digital Business Management Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Insight Management Journal Jurnal Ilmiah Wahana Pendidikan Innovative: Journal Of Social Science Research
Chaerudin, Chaerudin
Universitas Singaperbangsa Karawang
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Health Professions Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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Journal : Jurnal Ilmiah Wahana Pendidikan

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Pengaruh Kualitas Produk, Kualitas Pelayanan, Terhadap Kepuasan Pelanggan Dapot Diarto; Chaerudin Chaerudin
Jurnal Ilmiah Wahana Pendidikan Vol 8 No 17 (2022): Jurnal Ilmiah Wahana Pendidikan
Publisher : Peneliti.net

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (236.956 KB) | DOI: 10.5281/zenodo.7069790

Abstract

The tight competition in restaurants makes business actors continue to compete in providing satisfaction for their customers. Customer satisfaction is one of the necessary things that need to be maintained to survive in the face of intense competition. Restaurant business actors continue to innovate in every product and quality of service they offer. This study aims to determine the relationship and influence of product qualities and service quality variables on customer satisfaction at the Zonatri Seafood Restaurant. This study uses a quantitative approach method. In this study, 125 respondents using the purposive sampling technique. The data obtained from researcher is primary data or data directly obtained from sources through questionnaires distributed using google forms with measurement techniques using Likert scale measurements. Researchers used multiple linear regression analysis techniques to analyze the data. Based on the results of these studies indicate that the variables of product quality and service quality have a positive and significant influence on customer satisfaction. This study provides theoretical implications as reference material for future research, especially regarding the effect of product quality and service quality on customer satisfaction.
Pengaruh Lokasi Dan Word Of Mouth Terhadap Keputusan Pembelian Pada Mie Ayam Cibojong (Survei Pada Pelanggan Mie Ayam Cibojong di Kabupaten Bogor) Ira Kamila; Chaerudin Chaerudin
Jurnal Ilmiah Wahana Pendidikan Vol 9 No 10 (2023): Jurnal Ilmiah Wahana Pendidikan
Publisher : Peneliti.net

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.7983576

Abstract

This study aims to determine, analyze, and explain how the partial and simultaneous influence of location and word of mouth on purchasing decisions at Mie Ayam Cibojong. This research uses a type of quantitative research with descriptive and verification methods. The population in this study is people who have bought cibojong chicken noodles at least once. The sample to be tested in this study amounted to 384 people with sampling using slovin. This study uses a non-probability sampling technique with a purposive technique. The data analysis technique uses scale-range analysis and path analysis with the SPSS 26 for window software analysis tool. Based on the results of the research that has been done, it shows that the correlation coefficient between the location variable and word of mouth is 0.732 at a strong correlation level. The partial effect of location (X_1) on purchasing decisions has a smaller value compared to the word of mouth variable (X_2), which is equal to 12.4%, while the word of mouth variable simultaneously has a contribution of 23.1%, simultaneously the total influence of location and word of mouth on purchasing decisions is 60.3% while the remaining 39.7% is influenced by other factors outside the scope of the research in this study.
Co-Authors Abdul Jabbar Anggia Novanda Isrofani Anggit Windhi Rakatama Ari Hashari Ari Hashari Banuara Nadeak Dandika Sadewo Daniel Wisuda Purba Danny Ramdani Dapot Diarto Ellya Damayanti Firdaus Yuni Dharta Fitri Rasdayanti Gifthera Dwilestari Haris Hermawan Effendi Hendro Budiyanto Ihat Sutihat Indah Permatasari Dewi Ira Kamila Ira Nursehah Izzan Qinthar Risyafli Jejen Zainal Mutaqin M. Farid Wajdi, M. Farid M. Ibni Akil Abdilah Marhamah Ilahiyah Muchtadin Muchtadin Muhammad Arifin Muhammad Arkan Raihan Nurtika Meinitasari Nurul Hidayah Odi Nurdiawan Rastri Kusumaningrum Rizkah Rizkah Ruliando Hasea Purba Saluy, A Badawi Santika Maruhun Shafa Shinta Masriya Sisca Septiani Vicky Alvin Nugroho Wina Almayanti Wulan Istia Fatmawati