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All Journal PRofesi Humas Jurnal Manajemen Komunikasi JURNAL KOMUNIKASI DAN BISNIS Jurnal Manajemen Jurnal Ekonomi Perusahaan International Journal of Media and Communication Research (IJMCR) Jurnal Abdimas: Sosial, Bisnis, dan Lingkungan
Imam Nuraryo
Institut Bisnis dan Informatika Kwik Kian Gie
Religion Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Languange, Linguistic, Communication & Media Library & Information Science Social Sciences Other

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Journal : Jurnal Ekonomi Perusahaan

 1 
KUALITAS LAYANAN PERGURUAN TINGGI YANG BERPENGARUH TERHADAP KEPUASAN MAHASISWA DAN KONSEKUENSI PERILAKU MAHASISWA Imam nuraryo
Jurnal Ekonomi Perusahaan Vol. 23 No. 2 (2016): Jurnal Ekonomi Perusahaan Edisi September 2016 Vol.23 No.2
Publisher : Business and Entrepreneurship Department, Kwik Kian Gie School of Business and Information Technology, Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46806/jep.v23i2.168

Abstract

The purpose of this paper is to  analyze  the  influence  of  perceived  service  quality,  perceived  value, image  on student satisfaction, and determine the consequences of student satisfaction in  one private Bandung University (Prima University). In order to accomplish the  objectives proposed, a  model reflecting the  influence of perceived service quality, perceived value, image on student satisfaction, and reflecting the relationship bet ween satisfaction and behavioral consequences, the model is tested by structural equations and the final sample is 280 students. The findings show that image has a positive effect on student satisfaction, and  the  satisfaction has a  positive  effect  on  student  loyalty ,and  negative  effect  on  student complaint, if higher education institutions have  to compete through student  satisfaction, It  is proven by  this paper  that  the  construct  which  most  influences student  satisfaction in  higher education is the image construct ,also it is proven that if  the student satisfaction rises, the loyalty will increase and complaint will decrease.
IDENTITAS KORPORAT DAN PENGARUHNYA TERHADAP DAYA TAHAN STUDI MELALUI REPUTASI DAN KEPUASAN MAHASISWA ANGKATAN 2015 INSTITUT BISNIS DAN INFORMATIKA KWIK KIAN GIE Imam Nuraryo
Jurnal Ekonomi Perusahaan Vol. 22 No. 2 (2015): JURNAL EKONOMI PERUSAHAAN
Publisher : Business and Entrepreneurship Department, Kwik Kian Gie School of Business and Information Technology, Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46806/jep.v22i2.261

Abstract

This research purposes to explain the influence of corporate identity through corporate reputation on student retention and students satisfaction in A business school in jakarta. This research used mixed method, combined with quantitative research method and concurrent embedded strategy model qualitative research method. The theories used in this research are S-O- R theory as middle theory and Information Integration theory and Behavioral Change as applied theory. The results of research indicated that corporate identity simultaneously has influence to the student retention. The influence percentage was 11,9% (small). The corporate identity has very significant influence to the corporate reputation (67,4%). The corporate identity has influence to the student satisfaction. The influence percentage was 12,4% (small). The corporate reputation has significant influence to the student satisfaction (62,1%). The corporate reputation has influence to the student retention. The influence percentage was 14.8% (small). The student satisfaction has influence to the student retention. The influence percentage was 19.3% (moderate).
Co-Authors Bernadetta Dwi Suatmi Deifty Dianita Katiandagho Lusyana Siti Meisyaroh