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All Journal Rekam : Jurnal, Fotografi, Televisi Animasi Lontar : Jurnal Ilmu Komunikasi
Winata Faturahman
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Arts Humanities Education Languange, Linguistic, Communication & Media Social Sciences Other

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SEMIOTIKA KOMUNIKASI VISUAL: SISTEM PEMAKNAAN IKLAN ROKOK U MILD VERSI SEPANJANG JALAN KENANGAN Faturahman, Winata
LONTAR: Jurnal Ilmu Komunikasi Vol 5, No 1 (2017): LONTAR JURNAL ILMU KOMUNIKASI
Publisher : Universitas Serang Raya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (241.82 KB) | DOI: 10.30656/lontar.v5i1.485

Abstract

Advertisement is a mass media that serves to offer and promote products. Ads must have a massage that consumers can understand so they can know the product. Visual is on medium to communicate the ads massage and more effective than ads by voice. Visual communication makes a product can reach a wider consumer because consumrs can see the product offered. U mild is a cigarette product in Indonesia. U mild effort to reach consumers to present ads on television. Semiotic is a science that is closely related to the communication of an advertisement. In semiotic there is a meaning system that can be used to examine the communication of an advertisement massage. The meaning system can discribe the visual communication dilivered an advertisement, in this case is how the meaning system of U mild cigarette advertisement "Sepanjang Jalan Kenangan" version. Keywords: Advrtisement, Visual Communication, Semiotic, Meaning System
ANALISIS METAFORA VISUAL PADA IKLAN TELEVISI GO-JEK VERSI CERDIKIAWAN Faturahman, Winata
LONTAR: Jurnal Ilmu Komunikasi Vol 7, No 2 (2019): Lontar: Jurnal Ilmu Komunikasi
Publisher : Universitas Serang Raya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30656/lontar.v7i2.2049

Abstract

Advertising is a means to promote a product or service by a producer so that the product or service is known to the public. The development of advertisements began with print advertisements which are now found in various audio visual forms. Audio visual advertising is an ad that combines moving images and sound as a support for the delivery of information. Compared to print advertisements, audio visual advertisements are more attractive because of their dynamic nature so that the communication process in them will be quickly conveyed. Go-jek is a business that is engaged in services that are well known to the public. Because of its wide reach, Go-jek always innovates for the satisfaction of its customers. The innovation is not only done through the services provided, but also in terms of promotion. Go-jek promotion is carried out by spreading information about its services through print and audio visual advertisements. One of the Go-jek audio visual ads on television is the clever version of Go-jek. According to his understanding, metaphor means equality or comparison. In the Cleverly Go-Jek ad version, there is a visual metaphor to communicate to the public about the services provided with an attractive visual.
Penggunaan Metafora Visual Dalam Video Iklan Layanan Masyarakat Kick It Out Winata Faturahman
Rekam: Jurnal Fotografi, Televisi, Animasi Rekam 9
Publisher : Institut Seni Indonesia Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24821/rekam.v0i0.549

Abstract

Football fans riot in Indonesia are common and many lives. Excessive negative and tends to be one of the causes frequent riots between football fans in Indonesia. Anarchism is likely to lead to vandalism attitude is very detrimental to yourself or others. Lack of sportsmanship spirit football fans in Indonesia are still frequently encountered, it is necessary for an awareness to change it all. Public service ads are ads that criticize noncommercial purposes, satirical, or invited to do the positive nature of social problems. A public service announcements that are invited will be more easily accepted by the community by giving exposure to social phenomena. Metaphor is a delicate metaphor used to describe something as non-verbal. An advertisement that contains a message and visualized through metaphor will be more impressed solicitation and not patronize them head on. Metaphorical approach used to convey a message, video public service announcements Kick It Out will convey a subtle message.Keywords: supporter, advertising, metaphor, directing
Penggunaan Metafora Visual Dalam Video Iklan Layanan Masyarakat Kick It Out Winata Faturahman
Rekam : Jurnal Fotografi, Televisi, Animasi Vol 10, No 1 (2014): April 2014
Publisher : Institut Seni Indonesia Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24821/rekam.v10i1.3244

Abstract

AbstrakKerusuhan para penggemar sepak bola di Indonesia sudah umum terjadi pada banyaktayangan langsung. Sikap negatif yang berlebihan cenderung menjadi salah satu penyebabsering terjadinya kerusuhan antara penggemar sepak bola di Indonesia. Anarkisme cenderungmengarah pada sikap vandalisme yang sangat merugikan diri sendiri atau orang lain. Kurangnyasemnagat sportivitas pada penggemar sepak bola di Indonesia masih sering ditemui, perlukesadaran untuk mengubah itu semua. Iklan layanan masyarakat adalah iklan yang mengkritiktujuan non-komersial, satir, atau dibuat untuk menularkan sifat positif akan suatu masalahsosial. Sebuah iklan layanan masyarakat yang dibuat akan lebih mudah diterima olehmasyarakat jika disampaikan dengan memberikan paparan fenomena sosial. Metafora adalahsindiran halus yang digunakan untuk menggambarkan sesuatu yang non-verbal. Sebuah iklanyang berisi pesan dan divisualisasikan melalui ajakan metafora akan lebih terkesan dan tidakmenggurui. Pendekatan metafora yang digunakan untuk menyampaikan pesan video iklanlayanan masyarakat Kick It Out akan menyampaikan pesan dengan cara halus. The Using of Visual Metaphor in the Video of Public Service Announcement ‘Kick It Out’.Football fans riot in Indonesia are common and many lives. Excessive negative and tends to beone of the causes frequent riots between football fans in Indonesia. Anarchism is likely to leadto vandalism attitude is very detrimental to yourself or others. Lack of sportsmanship spiritfootball fans in Indonesia are still frequently encountered, it is necessary for an awareness tochange it all. Public service ads are ads that criticize non-commercial purposes, satirical, orinvited to do the positive nature of social problems. A public service announcements that areinvited will be more easily accepted by the community by giving exposure to social phenomena.Metaphor is a delicate metaphor used to describe something as non-verbal. An advertisementthat contains a message and visualized through metaphor will be more impressed solicitationand not patronize them head on. Metaphorical approach used to convey a message, videopublic service announcements Kick It Out will convey a subtle message.
SEMIOTIKA KOMUNIKASI VISUAL: SISTEM PEMAKNAAN IKLAN ROKOK U MILD VERSI SEPANJANG JALAN KENANGAN Winata Faturahman
LONTAR: Jurnal Ilmu Komunikasi Vol. 5 No. 1 (2017): LONTAR JURNAL ILMU KOMUNIKASI
Publisher : Universitas Serang Raya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (241.82 KB) | DOI: 10.30656/lontar.v5i1.485

Abstract

Advertisement is a mass media that serves to offer and promote products. Ads must have a massage that consumers can understand so they can know the product. Visual is on medium to communicate the ads massage and more effective than ads by voice. Visual communication makes a product can reach a wider consumer because consumrs can see the product offered. U mild is a cigarette product in Indonesia. U mild effort to reach consumers to present ads on television. Semiotic is a science that is closely related to the communication of an advertisement. In semiotic there is a meaning system that can be used to examine the communication of an advertisement massage. The meaning system can discribe the visual communication dilivered an advertisement, in this case is how the meaning system of U mild cigarette advertisement "Sepanjang Jalan Kenangan" version. Keywords: Advrtisement, Visual Communication, Semiotic, Meaning System
Analisis Metafora Visual Pada Iklan Televisi Go-Jek versi Cerdikiawan Winata Faturahman
LONTAR: Jurnal Ilmu Komunikasi Vol. 7 No. 2 (2019): Lontar: Jurnal Ilmu Komunikasi
Publisher : Universitas Serang Raya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (843.914 KB) | DOI: 10.30656/lontar.v7i2.1909

Abstract

Advertising is a means to promote a product or service by a producer so that the product or service is known to the public. The development of advertisements began with print advertisements which are now found in various audio visual forms. Audio visual advertising is an ad that combines moving images and sound as a support for the delivery of information. Compared to print advertisements, audio visual advertisements are more attractive because of their dynamic nature so that the communication process in them will be quickly conveyed. Go-jek is a business that is engaged in services that are well known to the public. Because of its wide reach, Go-jek always innovates for the satisfaction of its customers. The innovation is not only done through the services provided, but also in terms of promotion. Go-jek promotion is carried out by spreading information about its services through print and audio visual advertisements. One of the Go-jek audio visual ads on television is the clever version of Go-jek. According to his understanding, metaphor means equality or comparison. In the Cleverly Go-Jek ad version, there is a visual metaphor to communicate to the public about the services provided with an attractive visual.
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