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All Journal SEGMEN Jurnal Manajemen dan Bisnis Jumat Ekonomi: Jurnal Pengabdian Masyarakat AKSIOMA : Jurnal Sains Ekonomi dan Edukasi ARMADA : Jurnal Penelitian Multidisiplin JURNAL ECONOMINA
Yuni Firayanti
Universitas Nahdlatul Ulama Kalimantan Barat
Religion Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Journal : AKSIOMA : Jurnal Sains Ekonomi dan Edukasi

 1 
Analisis Rasio Likuiditas, Solvabilitas, Aktivitas, dan Profitabilitas Keuangan untuk Menilai Kinerja Keuangan PT. Unilever Indonesia Tbk yang Terdaftar di BEI Periode 2019-2023 Yesi Safitri; Yuni Firayanti; Fidia Wulansari
AKSIOMA : Jurnal Sains Ekonomi dan Edukasi Vol. 1 No. 8 (2024): AKSIOMA : Jurnal Sains, Ekonomi dan Edukasi
Publisher : Lembaga Pendidikan dan Penelitian Manggala Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62335/7qhxn720

Abstract

This research aims to determine the financial performance of PT. Unilever Indonesia Tbk for the period 2019-2023. The financial ratios used to measure financial performance are the Liquidity Ratio instrument Current Ratio, the Solvency Ratio measuring the instrument Debt Equity Ratio, the Activity Ratio measuring instrument Total Asset turnover, and the Profitability Ratio measuring instrument Profit Margin.        The form of this research used is Qualitative. The place of the research is PT. Unilever Indonesia Tbk which is listed on the IDX. The subject of the research Financial report of PT. Unilever Indonesia Tbk for the period 2019-2023. The object of this research financial performance of PT. Unilever Indonesia Tbk for the period 2019-2023. The data collection technique for this research is documentation and literature study. The type of data used is secondary data. The data source of the financial report of PT. Unilever Indonesia Tbk for the period 2019-2023 is www.idx.co.id and www.unilever.co.id.        The results of the research showed that the Liquidity Ratio was measured using the Current Ratio of PT. Unilever Indonesia Tbk's financial performance for the 2019-2023 period is less good result. The Solvency Ratio is measured using the Debt to debt-equity ratio of PT. Unilever Indonesia Tbk's financial performance for the 2019-2023 period is less good result. The Activity Ratio was measured using the Total Asset Turnover of PT. Unilever Indonesia Tbk's financial performance for the 2019-2023 period is good result. The Profitability Ratio is measured using the Net Profit Margin of PT. Unilever Indonesia Tbk's financial performance for the 2019-2023 period is less good result.
Analisis Penggunaan E-Commerce Shopee terhadap Perilaku Konsumtif pada Generasi Z (Studi Kasus Mahasiswa Prodi Manajemen Fakultas Ekonomi Universitas Nadhlatul Ulama Kalimantan Barat) Rama Dani; Yuni Firayanti; Fidia Wulansari
AKSIOMA : Jurnal Sains Ekonomi dan Edukasi Vol. 1 No. 8 (2024): AKSIOMA : Jurnal Sains, Ekonomi dan Edukasi
Publisher : Lembaga Pendidikan dan Penelitian Manggala Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62335/556n6q98

Abstract

The purpose of this study is to determine the impact of the use of e-commerce shopee in influencing consumer behavior on Generation Z students. The research method used is qualitative with case studies. Data collection techniques in this study are through interviews, observations, and documentation. The results of this study indicate that the presence of various e-commerce platforms in Indonesia greatly influences changes in people's behavior patterns, especially Generation Z students in shopping online. The consumer behavior of Generation Z students in management study programs is caused by various factors, namely affordable prices, promos and discounts, ease of use, product variety, speed of delivery, ease of returning goods, and the influence of influencers and social media. The impact of e-commerce shopee impacts students' online shopping habits. This study concludes that the presence of various e-commerce platforms on the internet has an impact on and changes in society, especially students, in online shopping in the current digital era.
Efektivitas Penggunaan Media Sosial terhadap Pemasaran Perumahan pada PT Borneo Real Properti (Studi Kasus PT Borneo Real Properti Kota Baru Pontianak) Nugroho Nugroho; Yuni Firayanti; Syarif Muhammad Syaifudin
AKSIOMA : Jurnal Sains Ekonomi dan Edukasi Vol. 1 No. 8 (2024): AKSIOMA : Jurnal Sains, Ekonomi dan Edukasi
Publisher : Lembaga Pendidikan dan Penelitian Manggala Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62335/7pbac670

Abstract

PT. Borneo Real Properti is a part of the PT Fachri Property Group, part of the largest property developer in West Kalimantan which operates in the property sector (Real Estate). ). This company was founded on June 7 2018, founded by Mr. Mochammad Fachri S, Sos. PT Borneo Real Properti utilizes social media in marketing housing. The efforts made are by carrying out promotions on several social media such as Facebook, Instagram, WhatsApp, YouTube and Tiktok. In this research, data was obtained through informants. The informants in this research are consumers, potential consumers, marketing staff, and HRD managers.  This research aims to determine the effectiveness of social media on housing marketing at PT Borneo Real Properti. This research is qualitative research. Data collection through interviews, observation and documentation. Analyze this research data using qualitative data analysis. Based on the research results, it can be concluded that social media is effective in marketing housing as seen from the fact that after using social media PT Borneo Real Properti's consumers increase every month and housing sales increase every year. Barriers to marketing housing via social media are expensive advertising costs and competition between property companies with interesting content on social media.
Co-Authors Adi Kurnia Ahmadi Ahmadi Efa Irdhayanti Fidia Wulansari Hamzah Tawil Irpan Andi Pranoto Mazayatul Mufrihah Musdi Musdi Nugroho Nugroho Rama Dani Sasinta Bela Nahuri Syarif Muhammad Syaifudin Triyadi Triyadi Yesi Safitri