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All Journal Ta'allum: Jurnal Pendidikan Islam Jurnal PG-PAUD Trunojoyo : Jurnal Pendidikan dan Pembelajaran Anak Usia Dini Jurnal Riset Pendidikan Ekonomi Tarbawi: Jurnal Keilmuan Manajemen Pendidikan Al-Madrasah: Jurnal Ilmiah Pendidikan Madrasah Ibtidaiyah JURNAL PENDIDIKAN TAMBUSAI Jurnal Pendidikan dan Kewirausahaan JURNAL PENDIDIKAN, SAINS DAN TEKNOLOGI Jurnal Dinamika Ekonomi Syariah Jurnal Riset Rumpun Ilmu Pendidikan (JURRIPEN)
Nik Haryanti
IAI Pangeran Diponegoro Nganjuk
Religion Humanities Computer Science & IT Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Mathematics Social Sciences Other

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Journal : Tarbawi: Jurnal Keilmuan Manajemen Pendidikan

 1 
The Private College Public Relations Management: A Case Study Soim Soim; Nik Haryanti; Nilam Nurohmah
Tarbawi Vol 8 No 01 (2022): May 2022
Publisher : Jurusan Manajemen Pendidikan Islam Fakultas Tarbiyah dan Keguruan UIN Sultan Maulana Hasanuddin Banten

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32678/tarbawi.v8i01.5926

Abstract

This article aims to analyze public relations strategies in improving the quality of education, public relations strategies in improving the image of education, and information management carried out by a private university in East Java. A qualitative descriptive approach is carried out with a case study at IAI Pangeran Diponegoro Nganjuk. Research data was obtained through interviews, observation, and documentation. The results found that public relations at the university did not have a specific organizational structure, but everyone acted as public relations and carried out the function of public relations; the programs those public relations have launched must be implemented to improve the quality of education that refers to the standard process and educational outcomes. The public relations strategy is determined to improve the image through regular program procurement, collaboration with the government, mass media, figures who have mass, other institutions, providing scholarships, and community service. It uses a vertical, horizontal, and diagonal communication system to communicate with the internal public, while the external public uses a two-way communication system.
Co-Authors Andi Sulistio Arni Mabruria Budi Harianto Elce Purwandari Engelien Yusniar Permanasari Lukluk Nur Mufidah Luluk Indarti Mastur Mastur Muhibbudin Muhibbudin Nilam Nurohmah Nur Handayani Nurul Hidayati Nurul Syalafiyah Okky Leo Agusta Prim Masrokan Muthohar Siti Muslihah Soim Soim Sony Eko Adisaputro Sri Putrianingsih Thoha Putra Thoha Putra Winarto Winarto Yayuk Dwi Astuti Yunis Hidayati