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All Journal SEGMEN Jurnal Manajemen dan Bisnis Adi Widya : Jurnal Pengabdian Masyarakat Community Empowerment JURPIKAT (Jurnal Pengabdian Kepada Masyarakat)

Hesti Respatiningsih

STIE Rajawali Purworejo

Author-ID : 2654500

Arts Humanities Dentistry Economics, Econometrics & Finance Education Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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IbM KELOMPOK USAHA MAKANAN RINGAN BERBAHAN DASAR POTENSI LOKAL KABUPATEN PURWOREJO Dewi Shanti Nugrahani, Galuh Aditya, Hesti Respatiningsih &
ADI WIDYA : JURNAL PENGABDIAN MASYARAKAT Vol 1, No 1 (2017): ADIWIDYA
Publisher : ADI WIDYA : JURNAL PENGABDIAN MASYARAKAT

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (216.345 KB)

This activity aims at empowerment and development of snack business based on local potency. Mitra is a group of Micro small and Medium Enterprises community of Ganesha (KUB Bahtera) Purworejo and culinary group of Angudi Laras Purworejo (KBU Satu Hati). There are 8 participants. Problems faced by partners include: Lack of marketing access, low production capability, low access to capital for funding, Low financial management capability and business accounting administration, Limited human resources marketing and Production. To solve these problems, the program solutions offered are: 1) Increased marketing access, 2) Improvement of product processing techniques, 3) Strengthening of loan access to various funding sources, 3) improvement of financial management and business administration, and 4) Strengthening Partnership. The method used is training and mentoring. The results achieved are: the increasing ability of participants in the field of online marketing, enhancement of capabilities in designing product packaging, increasing sales through the implementation of online marketing, and strengthening the partnership relationship between groups.Keyword: snacks, business groups, online marketing

MANAJEMEN KINERJA USAHA MIKRO KECIL DAN MENENGAH (UMKM) Hesti Respatiningsih
SEGMEN Jurnal Manajemen dan Bisnis Vol 15, No 2 (2019): SEGMEN - Jurnal Manajemen dan Bisnis
Publisher : FE Program Studi Manajemen

Performance management is a part of business management in a modern way, and also applies to small-scale businesses such as Micro, Small and Medium Enterprises (MSMEs). High performance management requires consistent leadership attention. MSMEs need to understand the importance of performance management. This is intended so that in managing its business MSMEs have a way to measure their achievements in implementing strategies to achieve the desired business goals. In addition, the application of performance management can ensure that all resources, systems, and employees provide work results that are in accordance with established business goals Keywords: performance management, leadership, Micro, Small and Medium Enterprises

PERAN BAURAN PROMOSI PADA KEPUTUSAN PEMBELIAN Bayu Kurniawan; Ahmad Dwi Nurdiyanto; Hesti Respatiningsih
SEGMEN Jurnal Manajemen dan Bisnis Vol 17, No 1 (2021): SEGMEN Jurnal Manajemen dan Bisnis
Publisher : FE Program Studi Manajemen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37729/sjmb.v17i1.6781

The purpose of this study was to analyze the effect of the promotion mix on consumer purchasing decisions of CV. Com Focus Display. The type of research used in this study uses a quantitative approach method with comparative causal analysis. Samples were taken from the entire population of CV consumers. Focus Display Com uses purposive sampling. Either partially or simultaneously that the variables of advertising, sales promotion, personal selling and direct marketing have a positive and significant effect on purchasing decisions. The promotion mix has an influence on purchasing decisions by 65.1%.

MANAJEMEN KREDIT USAHA MIKRO KECIL DAN MENENGAH (UMKM) Hesti Respatiningsih
SEGMEN Jurnal Manajemen dan Bisnis Vol 7, No 1 (2011): J u r n a l M a n a j e m e n & B i s n i s
Publisher : FE Program Studi Manajemen

The core of the problem which is faced by small and medium enterprise is the available capital to run its business. The lock of capital can be obtained from the loan from others financial providers. This credit can be expected to be one of the important instrument in developing in small and medium enterprise business. Therefore, it is needed the professional credit management in credit management. Credit management is the providing credit management from the beginning credits until the repayment. Keywords: capital, credit, small and medium enterprise, credit management.

AGAINTS CRISIS MELALUI ENTREPRENEURSHIP Hesti Respatiningsih
SEGMEN Jurnal Manajemen dan Bisnis No 1 (2006): J u r n a l M a n a j e m e n & B i s n i s
Publisher : FE Program Studi Manajemen

One of the effort which is done by our nation to against the crisis is entrepreneurship. It will take a role in creating the entrepreneur who has a competence to assist himself/herself to overcome his/her life in any conditions and afford to help the other person or society by giving employments, educating the social to be more innovative and creative in order to get product/service which is necessary for the society, and creating the social capital which are understanding each other, trusty and raising of cooperative attitude. Keywords: againts crisis, entrepreneurship, entrepreneur

KEMAMPUAN ADAPTASI UMKM DI ERA REVOLUSI INDUSTRI 4.0 Hesti Respati Ningsih; Anes Arini; Bayu Kurniawan
SEGMEN Jurnal Manajemen dan Bisnis Vol 16, No 2 (2020): SEGMEN Jurnal Manajemen dan Bisnis
Publisher : FE Program Studi Manajemen

Kemampuan untuk beradaptasi di era revolusi industri 4.0 mengharuskan UMKM untuk segera menyesuaikan diri dengan lingkungan bisnis yang berkembang. Berdasarkan konsep tersebut, kemampuan adaptasi terletak pada penekanan kemampuan UMKM untuk menerima, menafsirkan, dan menerjemahkan gangguan dari lingkungan luar ke dalam norma-norma internal yang mengarah pada kelangsungan hidup atau kesuksesan. Hasil penelitian berdasarkan tinjauan literatur dan hasil pencarian dokumen online menunjukkan bahwa kemampuan adaptasi UMKM dalam program pelatihan dan bimbingan yang diberikan oleh pemerintah, keterlibatan dalam kelompok dan masyarakat dan peran pemilik sebagai pemimpin UMKM cukup baik dalam menyesuaikan diri dengan perubahan lingkungan di era Revolusi Industri 4.0.Keywords: Adaptasi, UMKM, Lingkungan Bisnis, Revolusi Industri, Pelatihan, Bimbingan, Komunitas, Bisnis Masyarakat

Implementasi Manajemen Kategori Dalam Manajemen Ritel Modern Hesti Respatiningsih
SEGMEN Jurnal Manajemen dan Bisnis No 1 (2008): J u r n a l M a n a j e m e n & B i s n i s
Publisher : FE Program Studi Manajemen

A new paradigm in modern retail management is aplacement of retailer in a certain point/chain in the distributionpath/goods supply where the supplier is to be part of the wholeprocess for the available of the products from the top up to down.This paradigm demands the same perception between the supplierand retailer for the available needs and the satisfaction ofconsumers as the aim of the process. Category management isaccepted as the approach of handling products in category levelthrough structural systematic classification onassortment/products mix. The implementation of categorymanagement is in modern retail management such as: mixmargin, standard implantation/space management and privatelabeling.Keyword: Category management, product mix, mix margin,standard implantation, private labelling

UPAYA PEMBERDAYAAN KOPERASI DI INDONESIA Hesti Respatiningsih
SEGMEN Jurnal Manajemen dan Bisnis No 2 (2006): J u r n a l M a n a j e m e n & B i s n i s
Publisher : FE Program Studi Manajemen

Cooperative empowering in Indonesia is necessary to be done through the effort which has the capability to build cooperative as a basic power of society and can be reliable. In effort of cooperative empowering can be done: implementing the good corporate governance (GCG) principles, performing cooperative professionally, reconstructing the management of cooperative and creating goodwill and birocracy politicalwill. Keywords: cooperative empowering, good corporate government, goodwill, and politicalwill

KAJIAN MANAJEMEN HARGA SEBAGAI UPAYA UNTUK MENDORONG KEUNTUNGAN UMKM GULA KELAPA DI MASA PANDEMIC COVID-19 Hesti Respati Ningsih
SEGMEN Jurnal Manajemen dan Bisnis Vol 17, No 3 (2021): SEGMEN Jurnal Manajemen dan Bisnis
Publisher : FE Program Studi Manajemen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37729/sjmb.v17i3.7485

Harga yang dikelola dengan baik, dapat mengidentifikasi peluang untuk mendorong konsumen membeli produk lebih banyak, membeli produk yang berbeda, dan mencegah penurunan keuntungan. Metode penelitian menggunakan deskriptif kualitatif, pengumpulan data menggunakan wawancara mendalam dan FGD dengan UMKM Gula Kelapa di Wilayah Kecamatan Bagelen Kabupaten Puworejo. Hasilnya di masa pendemic covid19 meskipun jumlah permintaan akan Gula merah cukup tinggi, namun peningkatan permintaan tidak menghasilkan peningkatan keuntungan yang diperoleh karena tidak adanya pengelolaan harga di sisi petani gula kelapa. Harga yang berlaku ditentukan oleh pasar. Upaya yang dilakukan untuk mendorong keuntungan petani gula adalah dengan melakukan manajemen harga. Manajemen harga dapat dilakukan dengan cara penetapan harga dinamis untuk membantu melindungi margin bisnis UMKM, membuat daftar harga yang menghemat waktu, penetapan harga berdasarkan konsumen dan reseller agar dapat mengoptimalkan keuntungan, menaikkan harga produk gula secara regular, dan UMKM gula dapat menghindari kenaikan harga.Keywords: Managemen, harga, UMKM, Pandemi Covid-19.

Assistance in strengthening oyster mushroom business management for people with disability of Restu Abadi Hesti Respatiningsih; Dwi Irawati; Nurlaila Fatmawati; Tutik Rosiani; Aisya Putri Sintowati; Makhzumi Jundana; Dewi Siti Nur Aisyah; Nur Farichatul Ngaisah; Dewi Fitrianingsih
Community Empowerment Vol 7 No 12 (2022)
Publisher : Universitas Muhammadiyah Magelang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31603/ce.7982

In order to address DPO Restu Abadi's business management issues, including limited oyster mushroom production capacity and quality, packaging, conventional product marketing with limited range, business legality, human resource management, and financial management, this community service is being performed. Culinary professionals, brand activists, and experts in oyster mushroom cultivation were all involved in this activity, which was carried out through training and mentoring practices. This program has been successful in raising the standard of packaging, including branding and labels, expanding the market reach with digital marketing, and processing business permissions (NIB and P-IRT). Whereas in the production aspect, the service team facilitates the addition of production facilities in the form of kumbung, baglog, and baglog sterilization equipment.

Co-Authors Ahmad Muzaki Aisya Putri Sintowati Anes Arini Bayu Kurniawan Dewi Fitrianingsih Dewi Siti Nur Aisyah Dita Ayu Nur Saputri Irawati, Dwi Makhzumi Jundana Nani Wahyuni Nova ari Pangesti Nur Farichatul Ngaisah Nurdiyanto, Ahmad Dwi Nurlaila Fatmawati Tutik Rosiani

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