Article Per Year (5 Year)
p-Index From 2019 - 2024
0.61
P-Index
This Author published in this journals
All Journal SEGMEN Jurnal Manajemen dan Bisnis Jurnal Ekonomi, Manajemen, dan Akuntansi Universitas Ngudi Waluyo
Bayu Kurniawan
universitas ngudi waluyo
Economics, Econometrics & Finance

Published : 3 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 3 Documents
Search

 1 
PERAN BAURAN PROMOSI PADA KEPUTUSAN PEMBELIAN Bayu Kurniawan; Ahmad Dwi Nurdiyanto; Hesti Respatiningsih
SEGMEN Jurnal Manajemen dan Bisnis Vol 17, No 1 (2021): SEGMEN Jurnal Manajemen dan Bisnis
Publisher : FE Program Studi Manajemen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37729/sjmb.v17i1.6781

Abstract

The purpose of this study was to analyze the effect of the promotion mix on consumer purchasing decisions of CV. Com Focus Display. The type of research used in this study uses a quantitative approach method with comparative causal analysis. Samples were taken from the entire population of CV consumers. Focus Display Com uses purposive sampling. Either partially or simultaneously that the variables of advertising, sales promotion, personal selling and direct marketing have a positive and significant effect on purchasing decisions. The promotion mix has an influence on purchasing decisions by 65.1%.
KEMAMPUAN ADAPTASI UMKM DI ERA REVOLUSI INDUSTRI 4.0 Hesti Respati Ningsih; Anes Arini; Bayu Kurniawan
SEGMEN Jurnal Manajemen dan Bisnis Vol 16, No 2 (2020): SEGMEN Jurnal Manajemen dan Bisnis
Publisher : FE Program Studi Manajemen

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (250.672 KB) | DOI: 10.37729/sjmb.v16i2.6365

Abstract

Kemampuan untuk beradaptasi di era revolusi industri 4.0 mengharuskan UMKM untuk segera menyesuaikan diri dengan lingkungan bisnis yang berkembang. Berdasarkan konsep tersebut, kemampuan adaptasi terletak pada penekanan kemampuan UMKM untuk menerima, menafsirkan, dan menerjemahkan gangguan dari lingkungan luar ke dalam norma-norma internal yang mengarah pada kelangsungan hidup atau kesuksesan. Hasil penelitian berdasarkan tinjauan literatur dan hasil pencarian dokumen online menunjukkan bahwa kemampuan adaptasi UMKM dalam program pelatihan dan bimbingan yang diberikan oleh pemerintah, keterlibatan dalam kelompok dan masyarakat dan peran pemilik sebagai pemimpin UMKM cukup baik dalam menyesuaikan diri dengan perubahan lingkungan di era Revolusi Industri 4.0.Keywords: Adaptasi, UMKM, Lingkungan Bisnis, Revolusi Industri, Pelatihan, Bimbingan, Komunitas, Bisnis Masyarakat
Pengaruh Pengungkapan Informasi Keuangan Melalui Situs Web Perusahaan Terhadap Nilai Perusahaan Mutiara Tresna Parasetya; Bayu Kurniawan
Jurnal Ekonomi, Manajemen dan Akuntansi (JEMA) Universitas Ngudi Waluyo Vol 2 No 1 (2021): Periode Januari 2021 - JEMA
Publisher : Universitas Ngudi Waluyo

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The purpose of this study is to examine the effect of financial information and stock information disclosure through the company’s website on firm’s value (stock price). This study uses multiple regression analysis to examine the effect of financial information disclosure and stock information disclosure through the website on firm’s value. This study also uses the classic assumption analysis to fulfil the multiple regression analysis. Sample in this paper is companies listed in Bursa Efek Indonesia with sub sector bank. This study found that there was no influence between financial information disclosure through the company’s website on firm’s value. This study also found that there was no effect of stock information disclosure through the company’s website on firm’s value.
Co-Authors Anes Arini Hesti Respatiningsih Mutiara Tresna Parasetya Nurdiyanto, Ahmad Dwi