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All Journal JABI (Jurnal Akuntansi Berkelanjutan Indonesia) J-ABDIPAMAS (Jurnal Pengabdian Kepada Masyarakat)
Hayu Mas Wrespatiningsih
Universitas Pendidikan Nasional
Humanities Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Library & Information Science Social Sciences

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Praktik Green Banking dalam Memediasi Pengaruh Corporate Social Responsibility terhadap Kinerja Perusahaan Perbankan Hayu Mas Wrespatiningsih; Luh Putu Mahyuni
JABI (Jurnal Akuntansi Berkelanjutan Indonesia) Vol 5, No 1 (2022): JABI (Jurnal Akuntansi Berkelanjutan Indonesia)
Publisher : Universitas Pamulang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32493/JABI.v1i1.y2022.p29-44

Abstract

A company must pay attention to the surrounding environment so that the activities carried out by the company do not have a negative impact on the surrounding environment. This research aims to provide empirical evidence of the role of green banking practices in mediating the effect of corporate social responsibility (CSR) on the performance of banking companies. This research was conducted on banking companies listed on the IDX for the period 2018 to 2020. This research is included in quantitative research with the type of data used being secondary data. Data was collected by the documentation method. The population of this research is all banking companies listed on the IDX for the period 2018 to 2020 totalling 44 companies. The data were then analyzed using path analysis techniques. This study provides empirical evidence that CSR has a significant positive effect on green banking practices, but this study did not succeed in obtaining a significant effect of CSR on the performance of banking companies. The performance of banking companies is significantly affected by green banking practices. This study also finds that green banking practices are not significantly able to mediate the effect of CSR on the performance of banking companies
Peningkatan Omset UMKM Keripik Ayam Desa Kesiman Petilan melalui Digital Marketing Hayu Mas Wrespatiningsih; Adie Wahyudi Oktavia Gama; Dewa Ayu Putu Adhiya Garini Putri
J-ABDIPAMAS (Jurnal Pengabdian Kepada Masyarakat) Vol 6, No 2 (2022): Oktober 2022
Publisher : IKIP PGRI Bojonegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (473.413 KB) | DOI: 10.30734/j-abdipamas.v6i2.1992

Abstract

ABSTRACTThe COVID-19 pandemic has caused a deterioration in various sectors, the economic sector is the most sector that affected all levels of society, especially MSME. For MSME, the COVID-19 pandemic caused of decreasing their income due to the consumers only focuses on buying basic household needs. In order to help stabilize it, the use of digital technology can be applied to increase their income. It is digital marketing. The digital marketing is one of the means of selling that use technology which the MSME can reach the global market. One of the MSME in Kesiman Petilan Village that affected by the COVID-19 pandemic is Keripik Ayam Sari Rejeki due to a very drastic decreasing income during the pandemic. Based on the research problem above, the solution given is the use of digital marketing to increase MSME income during the pandemic. The method of this study are conducting observations and interviews, education related to digital marketing, product rebranding, creating the social media platform such as Instagram and evaluation. Moreover, the results of this study are a new logo, stand-up pouch packaging inovation, Instagram, and the increasing of understanding the digital marketing and  income of Keripik Ayam Sari Rejeki after using Instagram. Keywords: MSMEs, Digital Marketing, Turnover Increase Strategy, Impact of Pandemic COVID-19, Community Service ABSTRAKPandemi COVID-19 telah menyebabkan kemerosotan dari berbagai sektor, sektor perekonomian adalah sektor yang paling terdampak  yang dirasakan oleh seluruh lapisan masyarakat khususnya UMKM. Bagi UMKM, pandemi COVID-19 menyebabkan penurunan omset karena konsumen hanya fokus untuk membeli kebutuhan utama rumah tangga. Untuk membantu menstabilkan omset UMKM pemanfaatan teknologi digital dapat diterapkan sebagai upaya peningkatan omset UMKM .  Teknologi digital tersebut adalah digital marketing. Digital marketing merupakan salah satu sarana penjualan menggunakan teknologi sehingga mampu menjangkau pasar global. Salah satu UMKM di Desa Kesiman Petilan yang terkena dampak pandemi COVID-19 adalah UMKM Keripik Ayam Sari Rejeki karena adanya penurunan omset yang sangat drastis saat pandemi. Dari permasalahan tersebut solusi yang diberikan adalah pemanfaatan digital marketing untuk meningkatkan omset UMKM saat pandemi. Metode kegiatan yang digunakan pada kegiatan pengabdian kepada masyarakat ini adalah melakukan observasi dan wawancara, edukasi terkait digital marketing, rebranding produk, pembuatan Instagram dan evaluasi. Hasil pengabdian kepada masyarakat ini adalah logo baru , Inovasi kemasan standing pouch, Instagram dan peningkatan pemahaman terkait digital marketing dan omset UMKM Keripik Ayam Sari Rejeki setelah menggunakan Instagram. Kata Kunci:  UMKM, Digital Marketing, Strategi Peningkatan Omset, Dampak Pandemi COVID-19, Pengabdian Masyarakat
Co-Authors Adie Wahyudi Oktavia Gama Dewa Ayu Putu Adhiya Garini Putri Mahyuni, Luh Putu