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All Journal Jurnal REKOMEN (Riset Ekonomi Manajemen)
Fitri Firdalius
Universitas Putra Indonesia "YPTK" Padang
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Peran Digital Komunikasi Terhadap Perempuan Berwirausaha (UMKM) di Kota Padang Erna Susanti; Fitri Firdalius; Purwanti Endah Rahayu
Jurnal REKOMEN (Riset Ekonomi Manajemen) Vol 3, No 2 (2020)
Publisher : Universitas Tidar

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (169.214 KB) | DOI: 10.31002/rn.v3i2.1983

Abstract

Presently, development of technology has affected to all our activities, especially on business. The research aims to determine the role and the influence of digital communication for women entrepreneurs (MSMEs) productivity in Padang. The method of the research is qualitative descriptive with descriptive qualitative analysis. The result showed that digital communication has important role for women entrepreneurs (MSMEs) in Padang. It provides additional market share, accessibility of promotion and increases of women entrepreneurs (MSMEs) productivity.
Co-Authors Erna Susanti Purwanti Endah Rahayu