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All Journal Binus Business Review Daya Saing : Jurnal Ilmu Manajemen Jurnal Ilmiah Ekonomi dan Bisnis AL-ISHLAH: Jurnal Pendidikan Dinamisia: Jurnal Pengabdian Kepada Masyarakat Jurnal Akuntansi Kompetif Diklat Review : Jurnal manajemen pendidikan dan pelatihan Jurnal Bakti Saintek: Jurnal Pengabdian Masyarakat Bidang Sains dan Teknologi Jurnal Economica: Media Komunikasi ISEI Riau Jurnal Bisnis Kompetitif Jurnal Pengabdian Kompetitif
Zulia Khairani
Universitas Lancang Kuning
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences Other

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Journal : Jurnal Ilmiah Ekonomi dan Bisnis

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PERAN PENDIDIKAN FORMAL DAN KONSEP DIRI TERHADAP POTENSI KEWIRAUSAHAAN MAHASISWA zulia khairani
Jurnal Ilmiah Ekonomi Dan Bisnis Vol. 15 No. 2 (2018)
Publisher : Universitas Lancang Kuning

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31849/jieb.v15i2.1222

Abstract

In the midst of the high number of employee deductions made by many companies at this time, it is very necessary for the younger generation to have the ability to entrepreneurship so as to be able to run their business independently. This study aims to identify the role of formal education, self-concept, and its effect on entrepreneurship potential in students. The population in this study is a student of Faculty of Economics, University of Lancang Kuning. Methods of data retrieval using an online questionnaire. Data processing uses quantitative analysis through descriptive analysis, multiple regression analysis, and hypothesis testing with t-test and F-test. Qualitative analysis is done by interpretation of the data obtained in the research and the results of data processing that has been implemented by giving information and explanation. The results of descriptive data indicate that formal education, self-concept, and entrepreneurship potential of students of faculty of economics management study program in good criterion. Formal education and self-concept positively and significantly affect the entrepreneurial potential of students. This means that improvements in the quality of formal education and self-concept will increase the potential of entrepreneurship in students
PERAN PERIKLANAN MEDIA CETAK, DIGITAL MARKETING, DAN KELOMPOK REFERENSI TERHADAP KEPUTUSAN MAHASISWA MEMILIH PERGURUAN TINGGI Zulia Khairani; Faizah Kamilah; Efrita Soviyanti
Jurnal Ilmiah Ekonomi Dan Bisnis Vol. 19 No. 2 (2022)
Publisher : Universitas Lancang Kuning

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31849/jieb.v19i2.9023

Abstract

This study was conducted to determine and analyze the influence of print media advertising, digital marketing, and reference groups on student decisions to choose colleges. This study conducted a survey on new students at the Lancang Kuning University. The population in this study were 2001 freshmen from the Lancang Kuning university undergraduate program. The sample in this study was 100 students with quota sampling method and then analyzed the data obtained using quantitative and qualitative data analysis. Quantitative analysis includes: validity and reliability test, classical assumption test, multiple regression analysis, hypothesis testing through t test, and analysis of the coefficient of determination (R2). Qualitative analysis is an interpretation of the data obtained in the study and the results of data processing that has been carried out by providing information and explanations. Print media advertising, digital marketing, and reference groups partially and simultaneously have a positive and significant effect on the decision to enroll in college
Co-Authors Arizal N Arizal N Aznuriyandi Aznuriyandi Dwika Lodia Putri efrita soviyanti Faizah Kamilah hadiyati hadiyati Idel Waldelmi Jeni Wardi Masirun Masirun murnawati murnawati nofrizal nofrizal nurhayani lubis Reni Farwitawati Sucherly Sucherly Undang Juju Widya Triana Putri