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All Journal Trikonomika: Jurnal Ekonomi Journal of Business & Banking Binus Business Review AL-ISHLAH: Jurnal Pendidikan JURNAL MANAJEMEN INDUSTRI DAN LOGISTIK Jurnal Riset Bisnis dan Manajemen Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Jurnal Ekonomi
Undang Juju
Pasundan University
Religion Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Social Sciences Transportation

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Strategi Operasi dan Penyampaian Jasa serta Dampaknya pada Nilai Jasa dan Kinerja Pemasaran Juju, Undang
Jurnal Trikonomika Vol 9, No 1 (2010): Edisi Juni 2010
Publisher : Jurnal Trikonomika

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Abstract

The objectives of the study are (1) description market orientation (2) tested explanation on the influence of: market orientation upon service operational delivery strategy; service operational and delivery strategy upon service value; service operational and delivery strategy upon market performance;and service value upon marketing performance. The research methods used in the research are descriptive and explanatory survey at 50 BPR’s in West Java. The data were collected through the interview with marketing division in September until December 2007. Data analysis used Path Analisys and processed with Amos. The result of reseach showed that (1) BPR’s have moderately done market orientation, (2) BPR’s have moderately done service operational strategy and service delivery strategy,. (3) BPR’s service value placed moderate category, (4) BPR’s marketing performance placed low category (5) market orientation has significantly and positively influenced strategy operasional and delivery service, (6) service operational and delivery strategy have significantly and positively influence service value, (7) service operational and delivery strategy have positively and significantly influence upon marketing performance, but partially service operational strategy have negative influenced, (8) service value has positive and significant influence upon marketing performance.
Pengaruh Sinergi, Kredibilitas, Kepemilikan Baru, Budaya, Tata Kelola Perusahaan pada Kinerja Bank Pasca Privatisasi Limakrisna, Nandan; Juju, Undang
Jurnal Trikonomika Vol 7, No 2 (2008): Edisi Desember 2008
Publisher : Jurnal Trikonomika

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Abstract

In Indonesia, crisis exchange rate was started by the rupiah depreciation and give negative influence to banking sector marked with the increased of the SBI rate till reached 70,8%. This condition caused difficulties of banking industry progressively culminate. At that moment government have taken some policies. One of the policy was found the BPPN. Banks residing under observation of BPPN have come to property of government and next phase government have set mind on to divest. The purpose of this research is to address and learn more about privatization, especially in the banking industry in Indonesia. The focus of this study is to identify the impact of several important variables such as synergy, credibility, new ownership, culture and good corporate governance to the bank performance after privatized. Those five variables are believed to be the critical aspects in the merger and acquisition process. A simple questionnaire has also been developed in order to collect the primary data from target respondents. Respondents in this research are coming from privatized banks, either the bank was privatized through Initial Public Offering or through strategic partner. There were 188 data collected from more than 300 questionnaires distributed. Sequential Equation Modeling has been chosen as the research methodology and Lisrel 8.30 and SPSS 13.0 has also been chosen as the statistic software to be used. These results definitely do not match with the previous research conducted by researchers from other countries, but it could be used to broaden our way of thinking whereby other situation and condition could really produce different result. Banking privatization which have been done not yet had an effect on to improvement of profitability, specially in ROA. Nevertheless, ROA have shown tendency go up. thereby can be concluded that privatisasi yield better performance.
Analisis Lingkungan Perusahaan dan Strategi Perusahaan serta Dampaknya pada Kinerja UMK Batik Soekardan, Dadan; Juju, Undang
Jurnal Trikonomika Vol 11, No 2 (2012): Edisi Desember 2012
Publisher : Jurnal Trikonomika

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Abstract

Trusmi Batik Center of Cirebon is one of Batik producer areas that has been established for many years,but as a matter of fact the number of Batik producer has been decreased and this cause they can not meet the needs of market demand and don’t have integrated competitive strategy among the members of the Batik Center itself hence they don’t have power for sustainable competitive advantage. The research findings indicated that the Batik producer problem nowadays is that the increasing price of raw material, inefficiency of production technique, related institution program hasn’t solve the problem, art and culture that exist in the society, the quality of the raw material supplied, the ability of mediator, and cooperation among the Batik makers.The internal factors that related to the companies environment are: pre-marketing, marketing, post marketing, the lack of capital sources, in adequate capital as well as the lack of efficiency when they encounter lack of capital.The number, skill, and productivity of employees can not support the achievement of the company’s objective. Based on the external environment analysis as well as UMK internal, that a Cooperation Model of Micro and Small Scale Business that market demand orientated is highly needed.This organization is to build the sustainable competitive ability as well as to enhance the business effectivity in order to increase the batik producers income and batik industries.
Pengaruh keunggulan bersaing terhadap kinerja pemasaran pengrajin rotan Pekanbaru Nofrizal Nofrizal; Aznuryandi Aznuryandi; Arizal N; Azhar Affandi; Undang Juju
Journal of Business & Banking Vol 10, No 2 (2020): November 2020 - April 2021
Publisher : STIE Perbanas Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14414/jbb.v10i2.2487

Abstract

This study attepts to determine the effect of competitive advantage on the marketing performance of rattan craftsmen SMEs where—before the Covid 19 epidemic until the current implementation of New Normal— marketing performance continued to decline and was difficult to develop. Therefore, this benefited to help the SME craftsmen of rattan find and implement factors that can improve marketing performance so that the conditions of the SME Craftsmen continue to develop. This study used a survey method with the sample of 40 respondents of rattan craftsmen in Pekanbaru City. The data were colected using questionnaires and observation techniques, and the data were both primary data and secondary data. The stages of data analysis are validity test, reliability test, classical assumption test, multiple linear regression, t test, f test and determinant coefficient test (R2). The results showed that product uniqueness, product quality and competitive prices had an effect on marketing performance. Simultaneously to the effect of competitive advantage on the marketing performance of UKM Rattan Craftsmen Pekanbaru. It suggest that further study add the variables/factors that can be used to improve marketing performance for MSMEs in Indonesia, especially in Pekanbaru.
The Factors That Affect Customer Value and Its Impact on the Customer Loyalty Jefry Rom Donny; Undang Juju; eddy Jusuf; Maskarto Lucky Nara Rosmadi
Budapest International Research and Critics Institute (BIRCI-Journal): Humanities and Social Sciences Vol 1, No 4 (2018): Budapest International Research and Critics Institute December
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v1i4.122

Abstract

This study aims to find out and analyze the factors that influence customer value and their impact on customer loyalty. This study uses quantitative methods with descriptive and verification approaches using explanatory surveys. The analysis technique uses SEM analysis. From the results of the study obtained data that the factor of consumer psychology moves from the point of not good to good while the customer value factors and customer loyalty moves from good enough to well. Verification results show both partially and simultaneously these factors have a positive and significant effect. Customer value has a positive and significant effect on customer loyalty with the magnitude of its influence stronger when compared to consumer psychology and the marketing mix towards customer value. This proves empirically that customer value factors are intervening between consumer psychology and marketing mix with customer loyalty.
SERVICE DELIVERY TERHADAP CUSTOMER VALUE SERTA DAMPAKNYA PADA KEPUASAN PELANGGAN Galih Ginanjar Saputra; Undang Juju
Jurnal Riset Bisnis dan Manajemen Vol 13 No 2 (2020): Edisi Agustus
Publisher : Faculty of Economic and Business, University of Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/jrbm.v13i2.3006

Abstract

Satisfaction and dissatisfaction of customers to a product/service will affect the subsequent behavior patterns, and it is shown after the customers use of the product/service. The purpose of this reseacrh is to analyze the magnitude of influence service delivery towards customer value and the impact on customer satisfaction in Cuis Cake Cafe and Shop in Cianjur. The methods used in this reseacrh is explanatory survey methods, while for data analysis by using path anlysis. The results support four hypothesis are, an influence of service delivery to the customer value with the effect of 25,4%, the influence of customer value on customer satisfaction with the level of influence of 63,3%, the influence of service delivery to customer satisfaction with the level of influence of 28,9%, and an effect on the variable service delivery to customer value and impact to customer satisfaction with the overall level of influence of 66,9%. Keywords: Service Delivery; Customer Value, Customer Satisfaction
Strategy Analysis of the Implementation of the MBKM Curriculum at the University Nofrizal Nofrizal; Arizal N; Idel Waldelmi; Aznuriyandi Aznuriyandi; Zulia Khairani; Undang Juju
AL-ISHLAH: Jurnal Pendidikan Vol 14, No 4 (2022): AL-ISHLAH: Jurnal Pendidikan
Publisher : STAI Hubbulwathan Duri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35445/alishlah.v14i4.1777

Abstract

In 2021 until now, the government issued the Merdeka Learning Kampus Merdeka (MBKM) curriculum which requires universities to implement, but it takes the right strategy, the purpose of this research is to find the strategic position of the Faculty of Economics at a private university in Riau to implement the MBKM curriculum, identify strengths, weaknesses, opportunities and threats and Develop alternative strategic options for the implementation of the MBKM Curriculum. The research method uses qualitative. The object of this research is the Faculty of Economics which has 2 study programs, namely Accounting and Management. Data sources are primary and secondary data. Data collection techniques using observation techniques, interviews and questionnaires. The number of samples in this study were 8 people using a sampling technique, namely saturated/census samples where the respondents were those who occupied strategic positions in decision making, expert judgment and stakeholders from faculties and universities. Data analysis used EFAS Matrix, IFAS Matrix, IE Matrix, SWOT-8K Matrix and TWOS Matrix. The results of the study indicate that the external and internal environmental conditions of the economics faculty show conditions that fall into the moderate/good category, which means the Faculty of Economics is able to implement this MBKM program. Meanwhile, the results of the IE Matrix value show that the position / quadrant of the Faculty of Economics is in the V Bold and maintain position (maintain and maintain) Market penetration and product development, while the analysis using the SWOT-8K matrix shows the quadrant position is in Diversification IV.
THE INFLUENCE OF CORE COMPETENCE, MARKETING MIX STRATEGY AND MARKETING RELATIONSHIP STRATEGY TOWARD COMPETITIVE ADVANTAGE AND ITS IMPLICATION ON MARKETING PERFORMANCE (Survei Of Buku 2 Banks In West Java Province And DKI Jakarta) Tatang Supriyadi; Sucherly; Undang juju
Jurnal Ekonomi Vol. 11 No. 03 (2022): Jurnal Ekonomi, 2022 Periode Desember
Publisher : SEAN Institute

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Abstract

This research tries to explain and analyze the influence of core competence, marketing mix strategy and marketing relationship strategy toward competitive advantage and its implication on marketing performance. This research uses a descriptive-verificative method with a causal approach that aims to explain the influence between variables. The data used is primary data at BUKU 2 banks in West Java Province and DKI Jakarta which were collected through a questionnaire of 381 respondents. Descriptive analysis was performed by tabulating the data for the determination of the average value category, for verification analysis using Structural Equation Modelling (SEM) and LISREL data processing. The descriptive test shows that Core Competence including in the Fairly Competent category, Marketing Mix Strategy including in the Less Good category, Marketing Relationship Strategy included in the category Fairly Good, Competitive Advantage in Fairly Excellent category, and Marketing Performance with Fairly High category. The verification test shows that there is a significant effect of Core Competence, Marketing Mix Strategy, Marketing Relationship Strategy on Competitive Advantage. Thus, simultaneously the variables of Core Competence, Marketing Mix Strategy and Marketing Relationship Strategy provide a significant contribution to the formation of Competitive Advantage. Likewise, Competitive Advantage has a positive effect and significant on Marketing Performance at BUKU 2 banks in West Java Province and DKI Jakarta.
The Influence of E-Banking Service Quality, Marketing Communication and Corporate Image on Customer Satisfaction and Its Impact on Customer Loyalty Nila Nurochani; Eddy Jusuf; Undang Juju; Sidik Priadana; Azhar Affandi
Jurnal Manajemen Industri dan Logistik Vol 7 (2023)
Publisher : Politeknik APP Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30988/jmil.v7i1.1310

Abstract

This study aims to determine and examine the effect of E-Banking Service Quality, Marketing Communication and Corporate Image on Customer Satisfaction and Their Impact on BSI Customer Loyalty in Priangan Timur, West Java. This study uses quantitative methods with descriptive analysis and verification analysis. In this study, the samples were customers with a total sample of 400 customers. The method of analysis in this study uses the Structural Equation Model (SEM) analysis. Based on the results of the verification analysis it is known thatCustomer Satisfaction have a significant effect onCustomer Loyalty. The total contribution made by Customer Satisfaction to Customer Loyalty is 0.8540 or 85.40 percent. The Customer Satisfaction variable has an influence value which is included in the very strong category, so it can be concluded that Customer Satisfaction is the variable that has the dominant influence on Customer Loyalty. The results of the study conclude that there is a significant effect of the quality of E-Banking Services.
Marketing Strategy To Improve Students and Graduates Quality Dewi Halimah; Undang Juju
TRIKONOMIKA Vol 15 No 2 (2016): December Edition
Publisher : Faculty of Economics and Business, University of Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (390.187 KB) | DOI: 10.23969/trikonomika.v15i2.388

Abstract

Increasing competition among private school, vocational school and high school to get new students every year makes a lot of private school arrange strategies in meeting the needs. Purposes of this study are 1) To determine external and internal factors of Private Senior High School X in Bandung. 2) To know the marketing strategy of Private Senior High School X in Bandung to increase the number and quality of graduate students and to identify strengths, weaknesses, opportunities, threats that could face competition and market needs, 3) To know how marketing strategy of Private Senior High School X Bandung by segmenting, targeting, positioning and marketing mix to improve students and quality of graduates. The results showed that external environmental factors have high appeal while internal factors have power that is quite low on increasing the number of students and graduates quality. Private Senior High School X in Bandung must implement strategies to improve the schools’ quality by improving the quality of learning process, human resources, facilities and the promotion of external and internal aided with featured extra. Therefore, we are able to expect an increasing number of students and graduates’ quality year to year.
Co-Authors Arizal N Arizal N Azhar Affandi Azhar Affandi Aznuriyandi Aznuriyandi Aznuryandi Aznuryandi Dadan Soekardan Dewi Halimah Eddy Jusuf efrita soviyanti hadiyati hadiyati Idel Waldelmi Jefry Rom Donny Maskarto Lucky Nara Rosmadi Moh. Sidik Priadana Nandan Limakrisna Nila Nurochani Nila Nurochani nofrizal nofrizal Saputra, Galih Ginanjar Sucherly Sucherly Sucherly Tatang Supriyadi Zulia Khairani