Article Per Year (5 Year)
p-Index From 2019 - 2024
2.367
P-Index
This Author published in this journals
All Journal Jurnal Pengabdian kepada Masyarakat Nusantara (JPkMN) JURNAL MANAJEMEN MODAL INSANI DAN BISNIS (JMMIB) Jurnal Akuntansi, Manajemen Dan Ekonomi Islam (JAM-EKIS) Jurnal Akuntansi, Manajemen dan Bisnis Digital JIMAKUKERTA Jurnal Entrepreneur dan Manajemen Sains Jurnal Economic Edu
Subandrio Subandrio
Universitas Muhammadiyah Bengkulu
Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Social Sciences Other

Published : 16 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 16 Documents
Search

 1   2 
Pengaruh Promosi Online Dan Kualitas Produk Terhadap Daya Tarik Konsumen Membeli Produk Pada Usaha Surya Bakery Kebun Tebeng Kota Bengkulu Sofia Melati; Subandrio Subandrio
JURNAL MANAJEMEN MODAL INSANI DAN BISNIS (JMMIB) Vol. 3 No. 1 (2022): Juli 2022
Publisher : Yayasan Insani Mandiri Santani

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Keunggulan dari olahan Roti Surya adalah selain rasanya yang khas, segmennya yang menjangkau menengah ke bawah alias terjangkau. Toko Roti Surya Bakery yang berpusat di Jalan Kinibalu, No. 52 Kelurahan Kebun Tebeng  ini buka dari jam 6 pagi sampai jam 9 malam.  Kini Toko Roti Surya telah berkembang menjadi 5 kedai roti. Diantaranya: di Kebun Tebeng, Pagar Dewa, Rawa Makmur, Pintu Batu dan di Kapuas. Penelitian ini bertujuan untuk mengetahui seberapa besar pengaruh promosi online dan kualitas produk terhadap daya tarik membeli konsumen. Dalam penelitian ini data didapatkan melalui observasi dan kuesioner yang telah disebarkan kepada 130 responden yaitu konsumen yang datang untuk membeli atau berbelanja pada Surya Bakery Kebun Tebeng Kota Bengkulu dengan menggunakan metode insidental sampling. Kemudian dilakukan analisis data menggunakan data kuantitatif. Analisis kuantitatif meliputi uji intrumen, Uji Asumsi Klasik, analisis regresi linear berganda, koefisien determinasi (R2) dan uji hipotesis.Hasil penelitian ini dapat dilihat dari uji regresi linier berganda dengan menggunakan program SPSS yaitu Y = 3,418 + 0.357 (X1) + 0.363 (X2). Hasil koefisien determinasi (R2) nilai R Square sebesar 0,717 atau 71,7%, dimana koefisien determinasi tersebut mempunyai arti bahwa secara bersama-sama variabel promosi online (X1) dan kualitas produk (X2) memberikan sumbangan dalam mempengaruhi daya tarik membeli (Y) pada Surya Bakery Kebun Tebeng Kota Bengkulu, sedangkan sisanya sebesar 0.283 atau 28,3% di pengaruhi oleh variabel lain diluar penelitian. Pengujian hipotesis dengan uji t menunjukan bahwa variabel promosi online (X1) berpengaruh signifikan terhadap daya tarik membeli (Y), dimana nilai thit lebih besar dari ttabel dengan tingkat signifikansi <0,05, dan kualitas produk (X2) berpengaruh signifikan terhadap daya tarik membeli (Y), dimana nilai thit lebih besar dari ttabel dengan tingkat signifikansi <0,05. Ini berarti Ho ditolak Ha diterima. Kata kunci : Promosi Online, Kualitas Produk, Daya Tarik Membeli Konsumen 
PENGARUH TREND FASHION, PELAYANAN, DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN PADA TOKO PAKAIAN AFFIKA COLLECTION Eriko Juliantomi Saputra; Subandrio Subandrio
Jurnal Entrepreneur dan Manajemen Sains (JEMS) Vol. 4 No. 2 (2023): Juli 2023
Publisher : UM. Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36085/jems.v4i2.5388

Abstract

This study aims to determine the effect of Fashion Trends, Service, and Prices on Purchasing Decisions at the Affika Collection Clothing Store in the D1 Ketahun Market, North Bengkulu. This research is a quantitative study with a sample of 85 respondents, by using the NonProbability Sampling technique, data collection techniques using observation and questionnaires. Data analysis techniques using the classical assumption test, multiple linear regression, coefficient of determination (R2) and hypothesis testing. The results of this study can be seen from the multiple linear regression test with SPSS 24, namely Y = 3.497 + 0.743 (X1) + 0.094 (X2) + 0.147 (X3). From the hypothesis test, it is known that Fashion Trend influences purchasing decisions at Affika Collection clothing stores in the Ketahun D1 market, with the results of the T test showing a significance value of 0.000 <0.050. Service influences purchasing decisions at the Affika Collection clothing store in the Ketahun D1 market, with the results of the T test showing a significance value of 0.028 <0.050. Prices affect purchasing decisions at the Affika Collection clothing store in the Ketahun D1 market, with the results of the T test showing a significance value of 0.001 <0.050. Testing the hypothesis T test and F test shows that service quality, taste and store atmosphere together have a positive and significant effect on repurchase intention with a significance level of 0.000 <0.050, this means that Ha is accepted. In other words, Fashion Trend, Service, and Price have a positive and significant effect both partially and simultaneously on purchasing decisions at the Affika Collection clothing store in the D1 Ketahun Benegkulu Utara market. Keywords: Fashion Trend, Service, and Price
PENGARUH DIGITALMARKETING DAN PERCEIVEDQUALITY TERHADAP KEPUASAN PELANGGAN BARBERSHOP YANTO KOTA BENGKULU Frengky Mellyan Frendes; Subandrio Subandrio
Jurnal Entrepreneur dan Manajemen Sains (JEMS) Vol. 4 No. 2 (2023): Juli 2023
Publisher : UM. Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36085/jems.v4i2.5522

Abstract

This study aims to determine the effect of Digital Marketing and Perceived Quality on Customer Satisfaction at Yanto's Barbershop, Bengkulu City. The results of this study indicate that partially the Digital Marketing variable has a significant effect on the Customer Satisfaction variable, H1 is accepted and Perceived Quality has a significant effect on the Customer Satisfaction variable, H2 is accepted. While the Digital Marketing f Test(X1) and Perceived Quality(X2) have a significant influence on Customer Satisfaction(Y) Barbershop Yanto Bengkulu City so that H3 is accepted. The overall significant level is (sig α=0.000<0.05. The coefficient of determination(R2) for the value of R Square is 0.380. Where the coefficient of determination means that together digital marketing and perceived quality make a major contribution in influencing Customer Satisfaction at Barbershop Yanto, Bengkulu City. The most dominant factor with the largest regression coefficient value is the variable Perceived Quality(X2) with a value of 0.279. Keyword: Digital Marketing and Perceived Quality on Customer Satisfaction
PENGARUH KUALITAS LAYANAN DAN SUASANA TOKO TERHADAP KEPUASAN PELANGGAN (Studi Kasus Pada PO. Binter 88 Travel Kota Bengkulu) Febri Andrian Putra; Subandrio Subandrio
Jurnal Entrepreneur dan Manajemen Sains (JEMS) Vol. 4 No. 2 (2023): Juli 2023
Publisher : UM. Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36085/jems.v4i2.5553

Abstract

Based on data analysis using SPSS 26, the multiple linear regression equation is as follows: Y = 1.634 + 0.565x1+0.221x2 + e Value. The correlation coefficient above shows if the correlation coefficient interval is at 0.799 - 0.1000 Service Quality (X) and Store Atmosphere (X2) has a strong influence on Customer Satisfaction (Y). Coefficient of Multiple Determination (R Squere) R2 = 0.591 or (59%) where the value of the coefficient of multiple determination means that together Service Quality (X1) and Store Atmosphere (X2) contribute to influencing Customer Satisfaction (Y) at Po . Binter 88 Travel Bengkulu City by 59% % while the remaining 41% is influenced by other factors outside the study. Known the value of t test Sig. for the effect of Service Quality (X1) on Customer Satisfaction (Y) is 0.000> 0.005 and the t-count value is 9.499>1.984 t table. so it can be concluded that there is a significant influence between the variables of Service Quality (X1) on Customer Satisfaction (Y). Given the value of Sig. for the effect of Store Atmosphere (X2) on Customer Satisfaction (Y) is 0.004 > 0.005 and the t-count value is 2.963 > 1.984 t table. so that it can be concluded that there is a significant effect between Product Quality (X2) variables on Purchase Interest (Y). it can be seen that the results of the F test are f = 68,620 with a significance of 0.000 while the f table is f = 3.938 with a significance of 0.05. From the information above, f arithmetic > f table can be stated Ho is rejected and Ha is accepted, and it can be concluded that simultaneously there is an effect of Service Quality (X1), and Store Atmosphere (X2) on Customer Satisfaction (Y). Keywords: Service Quality, Store Atmosphere And Customer Satisfaction
The Influence Of Advertising Attraction, Price And Timeliness On Interest Users Of Online Grab Transportation Services In Bengkulu City Asandy Azwar Tanjung; Subandrio Subandrio
Jurnal Akuntansi, Manajemen dan Bisnis Digital Vol 2 No 2 (2023): Juli
Publisher : Fakultas Ekonomi Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jambd.v2i2.4325

Abstract

The title of this research is the Effect of Advertising Attractiveness, Price and Timeliness on the Interests of Grab Online Transportation Service Users in Bengkulu City. This study aims to determine the effect of advertising attractiveness, price and timeliness on the interest of users of Grab Online Transportation Services in Bengkulu City. The study was conducted from January 2023 until completion.The sample of this research is consumers of Grab Online Transportation Service Users in Bengkulu City, totaling 75 people. The sampling technique is probability sampling. The method used in this study is a quantitative method with Multiple Linear Regression analysis using SPSS 24 for windows.Based on the results of multiple linear regression, the following equation is obtained: Y = 1.310 + 0.403 (X1) + 0.458 (X2) + 0.720 (X3). The research results and hypotheses in this study indicate that advertising attractiveness (X1) price (X2) and accuracy Time (X3) has a positive and significant effect both partially and simultaneously on Service User Interest (Y) in Bengkulu City Grab Online Transportation.
Pengaruh Citra Merek Dan Kualitas Produk terhadap Minat Beli Sepatu Futsal Specs Subandrio Subandrio; Naldo Setiawan
Jurnal Economic Edu Vol. 3 No. 1 (2022): Juli
Publisher : Universitas Muhammadiyah Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36085/jee.v3i1.3529

Abstract

Tujuan dari penelitian ini adalah untuk mengetahui pengaruh citra merek dan kualitas píoduk teíhadap minat beli sepatu futsal Specs pada pemain futsal yang beímain dilapangan sunan futsal kota Bengkulu. Penelitian ini menggunakan metode penelitian kualitatif, sempel yang di teliti pada penelitian ini berjumlah 100 orang dan pengambilan sempel menggunakan metode sampling incidental. Berdasarkan hasil linear berganda diperoleh untuk persamaan regresi Y = 1.595+0.335X1+ 0.380X2. hasil penelitian nilai koefesien deteíminasi menunjukan nilai R² = 0,688 hasil penelitian dan hipotesis menunjukan bahwa citía meíek (X1) memiliki pengaíuh signifikan teíhadap minat beli yaitu t hitung t tabel (3.574>0.67711) dan (sig a = 0,001<0,05). Kualitas píoduk (X2) memiliki pengaruh signifikan terhadap keputusan pembelian yaitu Ľhitung>Ľtabel (5.115>0.67711) dan (sig a = 0,000<0,05). Secara persial berpengaruh signifikan terhadap minat beli. Secara silmultan kedua variable citra merek dan kualitas produk mempunyai pengaruh signifikan teíhadap minat beli bahwa Fhitung>Ftabel yaitu (104.638 >3.09) dan (Sig a = 0,000 < 0, 050). Kata Kunci : Pengaruh Citra Merek, Kualitas Produk, Minat Beli Sepatu Futsal Specs.
Co-Authors Asandy Azwar Tanjung Asminawati Asminawati Beta Mariani Budi Astuti Dwi Junita Anggila Elsa Amarta Eriko Juliantomi Saputra Febri Andrian Putra Frengky Mellyan Frendes Ika Laudia Sari Jippy Monica M.Tidi Battiar Naldo Setiawan Rahayu Puji Astuti Rina Yuniarti, Rina Sofia Melati Sri Ekowati Sumarlan, Ahmad Tisa Pratiwi