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All Journal Jurnal Manajemen dan Agribisnis Indonesian Journal of Business and Entrepreneurship (IJBE) Jurnal Aplikasi Bisnis dan Manajemen (JABM) E-Journal Journal of Consumer Sciences Business Review and Case Studies
Hartoyo
School of Business, IPB University
Agriculture, Biological Sciences & Forestry Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences

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Bauran Pemasaran dan Kualitas Layanan Kunjungan Terhadap Keputusan Pembelian di Perumahan Greenland: The Mark Eting Mix and The Quality of Visiting Services on Purchasing Decisions at Greenland Residences Khoirul Marzuki; Tony Irawan; Hartoyo
Jurnal Aplikasi Bisnis dan Manajemen (JABM) Vol. 10 No. 2 (2024): JABM, Vol. 10 No. 2, Mei 2024
Publisher : School of Business, Bogor Agricultural University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/jabm.10.2.690

Abstract

Background: One of the most important needs of today's population is housing. The increase in population has led to an increase in the supply of property, but the demand for property in Bogor Regency has actually decreased. This affects housing sales at Greenland Forest Hill and Greenland Kemang. The variables that influence purchasing decisions are marketing mix and service quality. Purpose: The research objectives are to identify consumer characteristics, analyze the effect of marketing mix and visit service quality, and formulate managerial implications for the company. Design/methodology/approach: The method of data processing and analysis in this study uses descriptive analysis and Structural Equatin Modeling - Partial Least Square (SEM-PLS) analysis by utilizing SmartPLS tools. Findings/Result: The results of the study were 200 respondents in this study with a percentage of Greenland Kemang of 51% and Greenland Forest Hill of 49%.Conclusion: The conclusion of this study is that consumer decisions in Greenland housing are positively and significantly influenced by the variables of purchase intention and behavioral control. This shows that family plays a very big role in deciding to buy a house in Greenland Forest Hill and Kemang. In addition, location indicators and special services for consumers have a more significant influence on purchasing decisions than other variables.Originality/value (State of the art): This research enhances the literature on factors that influence home purchases. This research also shows that marketing mix and service quality can influence purchasing decisions through the theory of planned behavior model. Keywords: property, marketing mix, purchase decision, service quality, SEM-PLS
The The Effect of E-Service Quality Through Customer Satisfaction and Customer Trust on Customer Loyalty of Klikindomaret Users Dayinta Fitriani Agritika; Hartoyo; Budi Suharjo
Indonesian Journal of Business and Entrepreneurship (IJBE) Vol. 10 No. 1 (2024): IJBE, Vol. 10 No. 1, January 2024
Publisher : School of Business, IPB University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/ijbe.10.1.203

Abstract

A change in consumer behavior that increasingly uses digital systems in shopping encourages companies to implement an omnichannel sales system, as well as Indomaret. Meanwhile, the increasing number of retailers adopting the online system will lead to the emergence of competition between sellers, so customer loyalty has an important role. In running a business online, service quality is known to influence customer satisfaction and customer shopping behavior. This study aims to analyze the effect of e-service quality on customer loyalty in using Klik Indomaret. This research was conducted on 350 respondents who had used Klik Indomaret for the last six months and were domiciled in Jabodetabek. Data was collected using a snowball sampling technique with a questionnaire distributed online. The method used in this research is structural equation modeling (SEM). The results of the study show that e-service quality has a significant direct effect on customer satisfaction and trust. Furthermore, customer satisfaction also has a significant direct effect on customer trust. Increasing customer satisfaction and trust will also increase customer loyalty in shopping through Klik Indomaret. Managerial implications that can be applied by companies to increase customer loyalty include improving KlikIndomaret's e-service quality so that customer satisfaction and trust in e-commerce increase. In addition, the majority of KlikIndomaret's customers are Generation Z and millennials, so information and promotions will be delivered more effectively through message services and social media by using digital marketing. Keywords: customer loyalty, customer satisfaction, customer trust, e-service quality, SEM
Co-Authors Arief Safari Atika Dian Pitaloka Budi Suharjo Dayinta Fitriani Agritika Eva Z Yusuf Khoirul Marzuki Lilik Noor Yulianti Lilik Noor Yuliati Marco Bona Tua Mega farisha Mujianto Mukti Ali, Mochammad Nimmi Zulbainarni Ninuk Purnaningsih Prido Risnaldi Prita Prasetya Rhegy Pratidina Iskandar Rita Nurmalina Sri Utami Widyawati Sufrin Hannan Syaiful Rachman Tony Irawan Virgin Valentina Weni Novandari Widhi Rachayu