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Revisit Intention Wisatawan di Taman Tematik Kota Bandung Octaviany, Vany; Utami, Dwiesty Dyah
THE Journal : Tourism and Hospitality Essentials Journal Vol 7, No 1 (2017)
Publisher : Universitas Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/thej.v7i1.6846

One of the tourist attraction that is in interest in the city of Bandung is a theme park. Bandung thematic park managers as one tourist attraction that can attract tourists to continue to come to the city of Bandung need to understand how to make the tourists feel satisfied and come back for a tour in the city of Bandung, considering now many areas in Indonesia that develop shopping tourist attractions and culinary that has been popular by tourists in the city of Bandung. Therefore, the researcher raised the factor of tourist intention or revisit of tourist intention in Bandung thematic theme park as research theme. This research is descriptive research. Research method used in this research is explanatory survey, the sample to be studied is a number of 150 people by using systematic random sampling Based on the results of research revisit intention in Bandung Thematic Park has a high assessment. It shows that the tourists who come to the theme parks of Bandung City are satisfied with thematic parks they visit, so intend to re-visit and have the desire to recommend thematic parks Bandung to others.

PENGARUH MEDIA SOSIAL INSTAGRAM TERHADAP MOTIVASI BERWISATA DI LEMBANG, KABUPATEN BANDUNG BARAT Endang Komesty Sinaga; Dwiesty Dyah Utami; Jessica Anzamar Sibarani; Valencienne Haryandari; Vienti Angelita Buana
Jurnal Industri Parawisata Vol 3, No 2 (2021): JANUARY
Publisher : Universitas Sahid

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36441/pariwisata.v3i2.412

Penelitian ini bertujuan untuk mengetahui pengaruh dari variabel media sosial Instagram terhadap motivasi berwisata ke Lembang, Kabupaten Bandung Barat. Jenis penelitian yang digunakan adalah kuantitatif. Populasi dalam penelitian ini adalah para wisatawan atau pengunjung yang akan atau yang sedang berkunjung di Kabupaten Bandung Barat, khususnya 10 atraksi wisata yang berada di Lembang dengan jumlah yang tidak diketahui pasti. Teknik pengambilan sampel menggunakan teknik non-probability sampling, yaitu purposive sampling dengan jumlah sampel sebanyak 300 responden. Pengambilan data menggunakan kuesioner. Metode analisis data yang digunakan adalah analisis regresi linier berganda. Hasil penelitian menunjukan bahwa (1) Media Sosial Instagram yang terdiri dari kamera, caption, hashtag, dan geotag atau lokasi memiliki pengaruh yang signifikan terhadap motivasi wisatawan yang akan berkunjung ke Lembang, Kabupaten Bandung Barat (2) Kamera yang menampilkan foto atau video yang diunggah mengenai atraksi wisata di Lembang tidak memiliki pengaruh terhadap motivasi berwisata bagi para wisatawan ke Lembang, Kabupaten Bandung Barat (3) Caption pada sebuah unggahan foto atau video di Instagram dengan hashtag #lembang, #lembangbandung, dan #explorelembang memiliki pengaruh secara individual terhadap motivasi berwisata wisatawan ke Lembang, Kabupaten Bandung Barat (4) Hashtag yang digunakan pada unggahan foto atau video yakni #lembang, #lembangbandung, dan #explorelembang tidak memiliki pengaruh terhadap motivasi berwisata wisatawan yang berkunjung ke Lembang, Kabupaten Bandung Barat (5) Geotag atau lokasi yang digunakan pada unggahan foto atau video dengan hashtag #lembang, #lembangbandung, dan #explorelembang memiliki pengaruh secara individual terhadap motivasi berwisata wisatawan yang berkunjung ke Lembang, Kabupaten Bandung Barat.

PERENCANAAN PAKET WISATA DENGAN SKYDIVING SEBAGAI MAIN ATTRACTION DI KECAMATAN CIJULANG KABUPATEN PANGANDARAN Dwiesty Dyah Utami; Vany Octaviany; Dina Anggraini
Jurnal Ilmiah Pariwisata Vol 23 No 1 (2018): Jurnal Ilmiah Pariwisata
Publisher : Pusat Penelitian dan Pengabdian Kepada Masyarakat, Sekolah Tinggi Pariwisata Trisakti

Skydiving Nusawiru Paracenter merupakan satu-satunya dropzone komersil di Indonesia yang jika dimasukkan paket wisata maka akan selaras dengan visi dan misi Kabupaten Pangandaran yang ingin menjadikan Kabupaten Pangandaran sebagai tujuan wisata dunia. Penelitian ini bertujuan untuk membuat perencanaan paket wisata minat khusus dengan skydiving sebagai atraksi wisata utamanya dan membantu mewujudkan visi dan misi Kabupaten Pangandaran. Konsep dalam penelitian ini yaitu menggunakan teori dari Nuriata (2014) tentang penyusunan paket wisata. Penelitian ini menggunakan pendekatan kualitatif. Teknik pengumpulan data yang digunakan adalah wawancara, dokumentasi dan observasi dengan narasumbernya yaitu Dinas Pariwisata dan Kebudayaan Kabupaten Pangandaran, travel agent, pengelola Nusawiru Paracenter dan wisatawan yang melakukan skydiving di Nusawiru Paracenter. Hasil penelitian menunjukkan bahwa wisatawan yang berkunjung kebanyakan dari Bandung, Jakarta, India, Australia. Penelitian ini merekomendasikan sebuah paket wisata yang dapat berguna bagi pengelola Nusawiru, travel agent dan pemerintah setempat

Peranan ITX Sebagai E-Marketplace di Kawasan Danau Toba Ina Veronika Ginting; Wisnu Prahadianto; Dwiesty Dyah Utami; Nuniek Agatri; Delanita Fachrunisa
Tourism Scientific Journal Vol. 5 No. 2 (2020): Vol 5 No 2 Juni 2020
Publisher : STIEPAR YAPARI Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32659/tsj.v5i2.96

Lake Toba area has the potential in the field of tourism business that is useful for the businessman. In order to achieve the target of 1 million tourists targeted by the Badan Pelaksana Otorita Danau Toba required a media marketing role that is able to support it. One of its marketing efforts is through ITX (Indonesia Tourism Exchange) which can develop the business network of tourism so that tourism business products become better known globally, easier booking process and online payment transactions to be more efficient and reliable. Asdep Tata Kelola Destinasi dan Pemberdayaan Masyarakat, held socialization in Tobasa district. After the socialization, tourism businessmen who join to become ITX members are Polado Homestay and CV. Toba Sporty from 30 participants. Obviously after becoming a member of ITX, the businessmen who have joined must have changes. Therefore it is necessary to conduct research on the role of ITX as an e-marketplace in Lake Toba area. In this study the researchers used qualitative descriptive research methods. This research uses e-marketplace theory. Data collection techniques used interviews and documentation. The whole study yields a conclusion and suggestion related to the role of ITX.

Pengaruh Electronic Word of Mouth terhadap Travel Intention Wisatawan ke Nuart Sculpture Park Bandung Fauziah Nurfitri; Dwiesty Dyah Utami
JUPIIS: JURNAL PENDIDIKAN ILMU-ILMU SOSIAL Vol 12, No 2 (2020): JUPIIS: JURNAL PENDIDIKAN ILMU-ILMU SOSIAL, DESEMBER
Publisher : Universitas Negeri Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24114/jupiis.v12i2.18043

This study aims to determine how electronic word of mouth (eWOM) on TripAdvisor affects travel intention of tourists to Nuart Sculpture Park Bandung. The problem in this study is focused on the influence of eWOM on tourist travel intention due to the current development of the internet helps tourist destinations to market their products. In addition, TripAdvisor was chosen in this study as a platform that has a role as a very popular online travel review site by displaying reviews from tourists and can be read by other travelers. To approach this problem, this study uses Ajzen’s statement (2015) which mentions that travel intention can be predicted from 3 factors, namely behavioral beliefs, normative beliefs, and control beliefs. This research uses descriptive quantitative method, by distributing questionnaires to 100 respondents, and analyzed using descriptive statistical data analysis techniques along with simple linear regression. This study concludes that tourist travel intention can be influenced by electronic word of mouth by 61.1% while 38.9% is influenced by other factors.

PELAKSANAAN PROMOSI ANGGOTA ASITA JAWA BARAT DALAM MENGHADAPI TREN ONLINE TRAVEL AGENT Dwiesty Dyah Utami; Vany Octaviany
Barista : Jurnal Kajian Bahasa dan Pariwisata Vol. 4 No. 1 (2017): Juni
Publisher : Unit Bahasa Sekolah Tinggi Pariwisata Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar

In recent years, the emergence of the online electronics market has dramatically changed the travel industry (Shapiro & Shi, 2008). In addition, the emergence of information and communication technology encourages tourism to online channels. Suppliers and middlemen are now struggling in the fierce competition to sell their services through e-commerce (Vilarinho, 2014). This requires ASITA and its members to face the trend of online travel agents, one of them uses promotions related to the development of digital trends. This study uses quantitative research methods, with descriptive statistical analysis techniques and Likert Scale analysis tools, and based on Lupiyoadi & Hamdani's theory of service promotion mix. Data Collection Techniques with Questionnaires, Interviews, Library Studies, Observation. Population in this research is 193 travel agents and all consumers come to the travel agent member ASITA West Java in Bandung on 17 - 28 October 2016. The sample of research is 270 consumers and 18 travel agent members ASITA. The results of the research analysis showed that individual consumers are very interested in sales promotion, public relations, and word of mouth promotion. While corporate consumers, interested in individual sales and direct marketing. So ASITA members can focus on optimizing the promotion mix that consumers very interested in and ASITA can create a national portal that contains comparative travel agent member ASITA West Java.

CREATIVE TOURISM SATISFACTION (STUDI KASUS DI KAMPUNG KREATIF DAGO POJOK KOTA BANDUNG) Vany Octaviany; Ersy Ervina; Dwiesty Dyah Utami
Jurnal Akrab Juara Vol 4 No 4 (2019)
Publisher : Yayasan Akrab Pekanbaru

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This study aims to determine the gap between the expectations and challenges of tourists who come to Dago Pojok Creative Village in Bandung, so that all stakeholders involved can increase the value of tourism products in Dago Pojok Creative Village in Bandung. The research method in this study uses the Importance-Performance Analysis method. The sample in this study were tourists who visited the Dago Pojok Creative Village in Bandung as many as 100 people. From the research results obtained from the research results obtained from the expectations and assessments submitted for Dago Pojok Creative Village, with an average value of 4.64 expectations while the performance received by tourists with an average value of 3.78. Dago Pojok Bandung City still has not provided an average rating of expectations that is greater than the expectations of tourists towards the Creative Village. However, Quadrant B attributes that have been implemented well by the manager of Dago Pojok Creative Village Bandung City Item 2, namely the design of building murals, Item 3 is the design of the art performance space, Item 6 is a source of information obtained after searching the art. and Item 10, the Athmosphere in Dago Pojok Creative Village in Bandung.

PELAKSANAAN PROMOSI ANGGOTA ASITA JAWA BARAT DALAM MENGHADAPI TREN ONLINE TRAVEL AGENT Dwiesty Dyah Utami; Vany Octaviany
Barista : Jurnal Kajian Bahasa dan Pariwisata Vol. 4 No. 1 (2017): Juni
Publisher : Unit Bahasa, Politeknik Pariwisata NHI Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar

In recent years, the emergence of the online electronics market has dramatically changed the travel industry (Shapiro & Shi, 2008). In addition, the emergence of information and communication technology encourages tourism to online channels. Suppliers and middlemen are now struggling in the fierce competition to sell their services through e-commerce (Vilarinho, 2014). This requires ASITA and its members to face the trend of online travel agents, one of them uses promotions related to the development of digital trends. This study uses quantitative research methods, with descriptive statistical analysis techniques and Likert Scale analysis tools, and based on Lupiyoadi & Hamdani's theory of service promotion mix. Data Collection Techniques with Questionnaires, Interviews, Library Studies, Observation. Population in this research is 193 travel agents and all consumers come to the travel agent member ASITA West Java in Bandung on 17 - 28 October 2016. The sample of research is 270 consumers and 18 travel agent members ASITA. The results of the research analysis showed that individual consumers are very interested in sales promotion, public relations, and word of mouth promotion. While corporate consumers, interested in individual sales and direct marketing. So ASITA members can focus on optimizing the promotion mix that consumers very interested in and ASITA can create a national portal that contains comparative travel agent member ASITA West Java.

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