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Revisit Intention Wisatawan di Taman Tematik Kota Bandung Octaviany, Vany; Utami, Dwiesty Dyah
THE Journal : Tourism and Hospitality Essentials Journal Vol 7, No 1 (2017)
Publisher : Universitas Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/thej.v7i1.6846

One of the tourist attraction that is in interest in the city of Bandung is a theme park. Bandung thematic park managers as one tourist attraction that can attract tourists to continue to come to the city of Bandung need to understand how to make the tourists feel satisfied and come back for a tour in the city of Bandung, considering now many areas in Indonesia that develop shopping tourist attractions and culinary that has been popular by tourists in the city of Bandung. Therefore, the researcher raised the factor of tourist intention or revisit of tourist intention in Bandung thematic theme park as research theme. This research is descriptive research. Research method used in this research is explanatory survey, the sample to be studied is a number of 150 people by using systematic random sampling Based on the results of research revisit intention in Bandung Thematic Park has a high assessment. It shows that the tourists who come to the theme parks of Bandung City are satisfied with thematic parks they visit, so intend to re-visit and have the desire to recommend thematic parks Bandung to others.

PENGARUH KUALITAS PRODUK PARIWISATA TERHADAP KEPUTUSAN BERKUNJUNG DI BALE SENI BARLI-KOTA BARU PARAHYANGAN Octaviany, Vany
Tourism Scientific Journal Vol 1, No 2 (2016): Vol. 1 No. 2
Publisher : STIEPAR YAPARI Bandung

Jumlah kunjungan wisatawan ke Bale Seni Barli Kota Baru Parahyangan pada tahun 2013 merupakan jumlah kunjunan paling tinggi, yaitu mencapai 11.623 atau meningkat sebesar 44,2% dari tahun sebelumnya. Hal tersebut menjadi menjadi landasan bagi pihak pengelola untuk menetapkan target kunjungan yang lebih besar yaitu wisatawan diharapkan mencapai 15.000 wisatawan pada tahun selanjutnya. Akan tetapi, pada tahun 2014 peningkatan yang terjadi hanya sebesar 29%. Sehingga diperlukan strategi yang tepat untuk mengatasi jumlah kunjungan wisatawan yang fluktuatif tersebut. Salah satu strategi yang ditempuh pihak pengelola adalah dengan meningkatkan kualitas produk pariwisata yang dimiliki. Kualitas produk pariwisata menjadi salah satu referensi bagi wisatawan dalam memilih destinasi wisata yang akan dituju yang kemudian dapat mempengaruhi keputusan wisatawan untuk berkunjung. Penelitian ini bertujuan untuk mengetahui seberapa besar pengaruh kualitas produk terhadap keputusan berkunjung wisatawan di Bale Seni Barli-Kota Baru Parahyangan. Jenis penelitian ini merupakan penelitian deskriftif dan verifikatif. Metode penelitian yang digunakan adalah Explanatory Survey, dengan jumlah sample 100 responden, sedangkan teknik analisis data menggunakan regresi sederhana. Hasil penelitian menunjukan bahwa pengaruh kualitas produk terhadap keputusan berkunjung yaitu sebesar 69%, dan sisanya yaitu sebesar 31% dipengaruhi oleh faktor lain. Hal ini menunjukan bahwa kualitas produk pariwisata mampu memberikan kontribusi yang positif terhadap keputusan berkunjung.Kata kunci: Kualitas Produk Pariwisata, Keputusan Berkunjung dan Bale Seni Barli-Kota Baru Parahyangan

Potret Wisata Halal di Indonesia Analisis Kesiapan Stakeholder dalam Penyelenggaraan Wisata Halal di Kota Bandung Indonesia Vany Octaviany; Nuruddin Nuruddin; Ersy Erviana; Edwin Baharta
Jurnal Ilmiah Pariwisata Vol 25 No 1 (2020): Jurnal Ilmiah Pariwisata
Publisher : Pusat Penelitian dan Pengabdian Kepada Masyarakat, Sekolah Tinggi Pariwisata Trisakti

Bandung is a large city with a Muslim majority population and is a leading tourist destination in Indonesia, so that it has the potential to develop halal tourism. Nevertheless, some stakeholders in the city of Bandung, such as hotels and restaurants are still reluctant to direct their business to be halal-certified. The purpose of this study was to analyze the readiness of halal tourism stakeholders in the city of Bandung. Data collection was carried out by conducting observations and interviews with tourism stakeholders, including hotel entrepreneurs, restaurant owners, travel service bureaus, tourism destination parties and associations as well as the City of Bandung Tourism and Culture Office. The findings of the study, First though not yet having a halal certificate, entrepreneurs in the tourism sector have applied the concept of halal. Second, the Bandung City Government is in the process of making policies related to the concept of halal tourism. Third, a small number of tourism businesses do not really expect the existence of halal tourism label obligations, because it is considered not important for foreign tourists.

PERENCANAAN PAKET WISATA DENGAN SKYDIVING SEBAGAI MAIN ATTRACTION DI KECAMATAN CIJULANG KABUPATEN PANGANDARAN Dwiesty Dyah Utami; Vany Octaviany; Dina Anggraini
Jurnal Ilmiah Pariwisata Vol 23 No 1 (2018): Jurnal Ilmiah Pariwisata
Publisher : Pusat Penelitian dan Pengabdian Kepada Masyarakat, Sekolah Tinggi Pariwisata Trisakti

Skydiving Nusawiru Paracenter merupakan satu-satunya dropzone komersil di Indonesia yang jika dimasukkan paket wisata maka akan selaras dengan visi dan misi Kabupaten Pangandaran yang ingin menjadikan Kabupaten Pangandaran sebagai tujuan wisata dunia. Penelitian ini bertujuan untuk membuat perencanaan paket wisata minat khusus dengan skydiving sebagai atraksi wisata utamanya dan membantu mewujudkan visi dan misi Kabupaten Pangandaran. Konsep dalam penelitian ini yaitu menggunakan teori dari Nuriata (2014) tentang penyusunan paket wisata. Penelitian ini menggunakan pendekatan kualitatif. Teknik pengumpulan data yang digunakan adalah wawancara, dokumentasi dan observasi dengan narasumbernya yaitu Dinas Pariwisata dan Kebudayaan Kabupaten Pangandaran, travel agent, pengelola Nusawiru Paracenter dan wisatawan yang melakukan skydiving di Nusawiru Paracenter. Hasil penelitian menunjukkan bahwa wisatawan yang berkunjung kebanyakan dari Bandung, Jakarta, India, Australia. Penelitian ini merekomendasikan sebuah paket wisata yang dapat berguna bagi pengelola Nusawiru, travel agent dan pemerintah setempat

PENGARUH KUALITAS PRODUK PARIWISATA TERHADAP KEPUTUSAN BERKUNJUNG DI BALE SENI BARLI-KOTA BARU PARAHYANGAN Vany Octaviany
Tourism Scientific Journal Vol. 1 No. 2 (2016): Vol. 1 No. 2
Publisher : STIEPAR YAPARI Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32659/tsj.v1i2.11

Jumlah kunjungan wisatawan ke Bale Seni Barli Kota Baru Parahyangan pada tahun 2013 merupakan jumlah kunjunan paling tinggi, yaitu mencapai 11.623 atau meningkat sebesar 44,2% dari tahun sebelumnya. Hal tersebut menjadi menjadi landasan bagi pihak pengelola untuk menetapkan target kunjungan yang lebih besar yaitu wisatawan diharapkan mencapai 15.000 wisatawan pada tahun selanjutnya. Akan tetapi, pada tahun 2014 peningkatan yang terjadi hanya sebesar 29%. Sehingga diperlukan strategi yang tepat untuk mengatasi jumlah kunjungan wisatawan yang fluktuatif tersebut. Salah satu strategi yang ditempuh pihak pengelola adalah dengan meningkatkan kualitas produk pariwisata yang dimiliki. Kualitas produk pariwisata menjadi salah satu referensi bagi wisatawan dalam memilih destinasi wisata yang akan dituju yang kemudian dapat mempengaruhi keputusan wisatawan untuk berkunjung. Penelitian ini bertujuan untuk mengetahui seberapa besar pengaruh kualitas produk terhadap keputusan berkunjung wisatawan di Bale Seni Barli-Kota Baru Parahyangan. Jenis penelitian ini merupakan penelitian deskriftif dan verifikatif. Metode penelitian yang digunakan adalah Explanatory Survey, dengan jumlah sample 100 responden, sedangkan teknik analisis data menggunakan regresi sederhana. Hasil penelitian menunjukan bahwa pengaruh kualitas produk terhadap keputusan berkunjung yaitu sebesar 69%, dan sisanya yaitu sebesar 31% dipengaruhi oleh faktor lain. Hal ini menunjukan bahwa kualitas produk pariwisata mampu memberikan kontribusi yang positif terhadap keputusan berkunjung.Kata kunci: Kualitas Produk Pariwisata, Keputusan Berkunjung dan Bale Seni Barli-Kota Baru Parahyangan

Android Mobile Application for Promotion of Pangandaran Leading Tourism in Augmented Reality Technology Ady Purna Kurniawan; Vany Octaviany; Danica Rani Intani Putri; Budi Ikhsan; Dimas Adianto
IJAIT (International Journal of Applied Information Technology) Vol 04 No 01 (May 2020)
Publisher : School of Applied Science, Telkom University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25124/ijait.v4i01.2523

The use of smartphone devices has become a part of people's lives in finding the information they need, including finding tourist locations that suit their desires. The problem is when tourism site managers cannot keep up with technological developments needed by the community, where most still use conventional paper media marketing methods such as brochures and travel pocketbooks. Therefore, the development of tourism promotion applications is needed to support the marketing of tourist destinations such as in Pangandaran, West Java. This application's development uses the Prototype method, which only focuses on functionality needs, which uses video media that is displayed with Augmented Reality technology. The results of the development of this application can only display 7 (seven) superior tourism location videos in Pangandaran, West Java.

PELAKSANAAN PROMOSI ANGGOTA ASITA JAWA BARAT DALAM MENGHADAPI TREN ONLINE TRAVEL AGENT Dwiesty Dyah Utami; Vany Octaviany
Barista : Jurnal Kajian Bahasa dan Pariwisata Vol. 4 No. 1 (2017): Juni
Publisher : Unit Bahasa Sekolah Tinggi Pariwisata Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar

In recent years, the emergence of the online electronics market has dramatically changed the travel industry (Shapiro & Shi, 2008). In addition, the emergence of information and communication technology encourages tourism to online channels. Suppliers and middlemen are now struggling in the fierce competition to sell their services through e-commerce (Vilarinho, 2014). This requires ASITA and its members to face the trend of online travel agents, one of them uses promotions related to the development of digital trends. This study uses quantitative research methods, with descriptive statistical analysis techniques and Likert Scale analysis tools, and based on Lupiyoadi & Hamdani's theory of service promotion mix. Data Collection Techniques with Questionnaires, Interviews, Library Studies, Observation. Population in this research is 193 travel agents and all consumers come to the travel agent member ASITA West Java in Bandung on 17 - 28 October 2016. The sample of research is 270 consumers and 18 travel agent members ASITA. The results of the research analysis showed that individual consumers are very interested in sales promotion, public relations, and word of mouth promotion. While corporate consumers, interested in individual sales and direct marketing. So ASITA members can focus on optimizing the promotion mix that consumers very interested in and ASITA can create a national portal that contains comparative travel agent member ASITA West Java.

ANALISIS SWOT KOMPONEN PARIWISATA KOTA BANDUNG Ersy Ervina; Vany Octaviany
Akrab Juara : Jurnal Ilmu-ilmu Sosial Vol 4 No 4 (2019): November
Publisher : Yayasan Azam Kemajuan Rantau Anak Bengkalis

Show Abstract | Download Original | Original Source | Check in Google Scholar

This research aims to analyze tourism component in Bandung City which consist of tourism enterprises, tourism infrastructure & recreations, and tourism resources. This research uses descriptive qualitative method with data collection methods through observation, in-depth interviews, and literature study. Data analysis using SWOT analysis (Strength, Weakness, Opportunities & Treath) with weighting on each dimension of the tourism component. The results showed that tourism companies are very feasible and become the main supporting component. While there are still many infrastructure components that need to be addressed to support sustainable tourism activities. On the side of tourism resources, namely tourism is still very limited, the attraction of the city of Bandung is greatly supported by several tourist destinations in Bandung Regency and West Bandung Regency. The government and related stakeholders need to make a tourism packaging strategy in order to increase the attractiveness of Bandung in addition to shopping and culinary tourism.

CREATIVE TOURISM SATISFACTION (STUDI KASUS DI KAMPUNG KREATIF DAGO POJOK KOTA BANDUNG) Vany Octaviany; Ersy Ervina; Dwiesty Dyah Utami
Jurnal Akrab Juara Vol 4 No 4 (2019)
Publisher : Yayasan Akrab Pekanbaru

Show Abstract | Download Original | Original Source | Check in Google Scholar

This study aims to determine the gap between the expectations and challenges of tourists who come to Dago Pojok Creative Village in Bandung, so that all stakeholders involved can increase the value of tourism products in Dago Pojok Creative Village in Bandung. The research method in this study uses the Importance-Performance Analysis method. The sample in this study were tourists who visited the Dago Pojok Creative Village in Bandung as many as 100 people. From the research results obtained from the research results obtained from the expectations and assessments submitted for Dago Pojok Creative Village, with an average value of 4.64 expectations while the performance received by tourists with an average value of 3.78. Dago Pojok Bandung City still has not provided an average rating of expectations that is greater than the expectations of tourists towards the Creative Village. However, Quadrant B attributes that have been implemented well by the manager of Dago Pojok Creative Village Bandung City Item 2, namely the design of building murals, Item 3 is the design of the art performance space, Item 6 is a source of information obtained after searching the art. and Item 10, the Athmosphere in Dago Pojok Creative Village in Bandung.

THE INFLUENCE OF BRAND POSITIONING FUN, ART AND EDUCATION BALE SENI BARLI-KOTA BARU PARAHYANGAN TOWARD VISIT DECISION IN BALE SENI BARLI-KOTA BARU PARAHYANGAN Vany Octaviany; Muhammad Asyari Shiddiq
Jurnal Ekonomi, Bisnis & Entrepreneurship (e-Journal) Vol 9 No 2 (2015): Jurnal Ekonomi, Bisnis & Entrepreneurship
Publisher : Pusat Penelitian dan Pengabdian Masyarakat (P3M) STIE Pasundan Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (300.726 KB)

Bale Seni Barli-Kota Baru Parahyangan is one tourist attraction (DTW) art which is located in Kota Baru Parahyangan, Padalarang. Number of tourists visiting Bale Seni Barli-Kota Baru Parahyangan from year to year has increased, but did not meet the expected targets visit the manager. Building a strong Brand Positioning able to provide a reference for tourists in choosing DTW to be addressed which can then influence the decision of tourists to visit a DTW. Therefore Bale Seni Barli-Kota Baru Parahyangan trying to build a strategy Brand Positioning Fun, Art and Education in order to position itself as DTW which offers attractions and tourist activity-laden art education but still fun for tourists. This study aims to find out about how much influence the Brand Positioning Fun, Art and Education against the decision of visiting tourists in Bale Seni Barli-Kota Baru Parahyangan. In this study, the independent variable (X) is the Brand Positioning and the dependent variable was the decision to visit, with a sample of 100 respondents, data collection techniques using a questionnaire (questionnaire), interviews, documentary studies and literature studies, while data analysis techniques using simple regression. The results showed that the influence strategy Brand Positioning Fun, Art and Education on the decision been run Bale Seni Barli-Kota Baru Parahyangan have a strong influence, which amounted to 83%. This shows that when Brand Positioning Fun, Art and Education implemented properly, then the decision to tourists visiting Bale Seni Barli-Kota Baru Parahyangan will increase. Keywords: positioning, visit decision, bale seni barli

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