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All Journal Media Wisata Hikmayo: Jurnal Pengabdian Masyarakat
Sabda Elisa Priyanto
Sekolah Tinggi Pariwisata Ambarrukmo Yogyakarta
Religion Humanities Economics, Econometrics & Finance Education Environmental Science Transportation Other

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Analisis Destination Branding Kawasan Wisata Taman Sari melalui Metode Importance Performance Analysis Novi Irawati; Sabda Elisa Priyanto; Yuliana Pinaringsih Kristiutami
Media Wisata Vol. 17 No. 2 (2019): Media Wisata
Publisher : Sekolah Tinggi Pariwisata AMPTA Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (88.157 KB) | DOI: 10.36276/mws.v17i2.157

Abstract

Taman Sari Tourism Marketing Strategy Through Destination branding has tourism potential through culture and historical value. With this potential, the government is managing tourism in order to be able to move the economy in Taman Sari. In realizing this vision, planning and strategy are needed, one of which is Destination Branding. Destination branding is used in every tourism site in the world and is able to make a good impact on the progress of tourism, for example, are the Twin Towers in Malaysia, the Merlion Statue in Singapore, the Taj Mahal in India, etc. Destination branding has an important role to be able to increase the number of tourist visits. This study uses a qualitative approach, a qualitative approach is used in order to get complete information about tourism marketing strategies with Destination Branding. The results of this study found that the Destination branding strategy in Taman Sari is not planned systematically so that Destination branding is only understood in a small way, that is only in the visualization aspect. So that tourism product development programs are not in accordance with the concept of Destination branding that has been made
TUGAS POKOK DAN FUNGSI KELEMBAGAAN DI DESA WISATA BATURETNO, BANGUNTAPAN, BANTUL Eko Sugiarto; Suhartopo Suhartopo; Sabda Elisa Priyanto
HIKMAYO: JURNAL PENGABDIAN MASYARAKAT AMAYO Vol 2 No 1 (2023): HIKMAYO : Jurnal Pengabdian Masyarakat
Publisher : LPPM Akademi Manajemen Administrasi Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56606/hikmayo.v2i1.109

Abstract

The mentoring activity for structuring the main tasks and institutional functions of the tourism village was carried out in the Baturetno Tourism Village, Baturetno Village, Kapanewon Banguntapan, Bantul Regency, Yogyakarta Special Region. This tourist community already has an institutional structure, but because some of the members are so busy, it isn't functioning at its best. As a result, some of them do many duties. The goal of this activity is to help the manager of the Baturetno Tourist Village organize the organizational structure and confirm the primary duties and responsibilities of each field in the organizational structure so that there are no overlaps. The methodology for conducting out the activity starts with a review of the literature and progresses to observations and interviews to learn more about the main responsibilities and institutional tasks of the tourist village. To be capable of providing the appropriate support, this is done in order to get a general understanding of the situation. One of the outcomes of this effort took the form of recommendations that were included in the Institutional Book for the Baturetno Tourist Village, which was created in collaboration with the manager of the tourism village.
Co-Authors Eko Sugiarto Novi Irawati Suhartopo Suhartopo Yuliana Pinaringsih Kristiutami