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All Journal Jurnal Dimensi JURNAL AKUNTANSI, EKONOMI dan MANAJEMEN BISNIS Mimbar Hukum - Fakultas Hukum Universitas Gadjah Mada Journal of Global Business and Management Review Prosiding National Conference for Community Service Project Conference on Management, Business, Innovation, Education and Social Sciences (CoMBInES) Conference on Community Engagement Project (Concept) Conference on Business, Social Sciences and Technology (CoNeScINTech) Social Engagement: Jurnal Pengabdian Kepada Masyarakat Madani: Jurnal Pengabdian Masyarakat dan Kewirausahaan
Agustina Fitrianingrum
Universitas Islam Sultan Agung
Aerospace Engineering Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Journal : Journal of Global Business and Management Review

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THE DETERMINANTS OF CUSTOMER LOYALTY IN RETAIL INDUSTRY Agustina Fitrianingrum
Journal of Global Business and Management Review Vol 2 No 2 (2020): Journal of Global Business and Management Review
Publisher : Program Sarjana Manajemen Universitas Internasional Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37253/jgbmr.v2i2.4325

Abstract

Customer loyalty is the core of business sustainability. In the disruptive era of digital business, it is important for the conventional retail business industry to focus on some determining factors that influence customer loyalty. This study finds that physical aspects and problem-solving are considered giving a significant contribution to building customer loyalty in the Retail Industry in Indonesia. The physical aspect that creates positive moods and security is expected by every potential customer especially in conventional business retail. The ability to solve the problem of the customers is building a positive relationship with the customers and could be the driver of positive mood and it strengthens future customer loyalty.
THE DETERMINANTS OF CUSTOMER LOYALTY IN RETAIL INDUSTRY Agustina Fitrianingrum
Journal of Global Business and Management Review Vol. 2 No. 2 (2020): Journal of Global Business and Management Review
Publisher : Program Sarjana Manajemen Universitas Internasional Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37253/jgbmr.v2i2.4325

Abstract

Customer loyalty is the core of business sustainability. In the disruptive era of digital business, it is important for the conventional retail business industry to focus on some determining factors that influence customer loyalty. This study finds that physical aspects and problem-solving are considered giving a significant contribution to building customer loyalty in the Retail Industry in Indonesia. The physical aspect that creates positive moods and security is expected by every potential customer especially in conventional business retail. The ability to solve the problem of the customers is building a positive relationship with the customers and could be the driver of positive mood and it strengthens future customer loyalty.
Co-Authors Ade Qurnia Aprila Utari Prasesa Chelika Siagian Chris Chris David Cantona David Pramono Edy Yulianto Putra Eko Pratama Sinaga Elva Christina Elvin Elvin Elza Syarief Fadilla Dwi Aruny Hanif Ahmadi Jevon Junanto Leo Leo Lili Chinda Maria Trisnawati Mettatama Gandha Puspita Michael Angga Nathalia Kristiani Nelson Nelson Novika Novika R.A. Widyanti Diah Lestari R.A. Widyanti Diah Lestari Regita Helmiani Harahap Rifki Rifki Rina Shahriyani Shahrullah Rina Shahriyani Shahrullah Rina Shahriyani Shahrullah Robin Robin Roro Mega Cahyaning Sinya Rita Soveinia Soveinia Surya Bodhi Victor Agustian Wenny Wenny Winny Stevania Wiriyanto Chandra Yuli Indah Sari