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All Journal Jurnal Gema Ngabdi BALANCE: Economic, Business, Management and Accounting Journal Proceeding ISETH (International Summit on Science, Technology, and Humanity)
Maftuhah Nurrahmi
Universitas Muhammadiyah Palembang
Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Medicine & Pharmacology Social Sciences Other

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Sosialisasi dalam Mengoptimalkan Roda Bisnis pada Masa Pandemi Asti Gumartifa; Maftuhah Nurrahmi; Bengawan Alfaresi
Jurnal Gema Ngabdi Vol. 3 No. 1 (2021): Jurnal Gema Ngabdi
Publisher : Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/jgn.v3i1.132

Abstract

Indonesia has had a lot of changes that have occurred in society. Especially during the current Covid -19 Pandemic. All activities from the process of school, buying, and selling among the community are often carried out online or work from home. The economic income of the family, community, and government has also decreased. The existence of Internet facilities can greatly assist all people in carrying out economic activities to be able to survive during the pandemic. Even these activities are carried out online or still carried out at home. By utilizing social media that is facilitated by the internet, people can continue to carry out buying and selling activities to maintain economic income through online. Here are social media that can be used, namely; Instagram, Facebook, Whats up, and e-mail. Thus, from the use of social media, it can still help the business income even in the pandemic of Covid -19. 
Kualitas Pelayanan Dampaknya Terhadap Kepuasan Dan Loyalitas Pasien Rumah Sakit Muhammadiyah Palembang Maftuhah Nurrahmi; Hardiansyah Al Fikri
BALANCE: Economic, Business, Management and Accounting Journal Vol 15, No 02 (2018)
Publisher : UMSurabaya Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30651/blc.v15i02.1783

Abstract

ABSTRACT               This research is formulated whether or not there was significant influence of service quality toward the patients’ satisfaction and loyality impact at mauhammadiyah hospital Palembang. This research was aimed at determining the significant influence of service quality toward the patients’ satisfaction and loyality impact at muhammadiyah hospital Palembang. This research type was such an associative. The research location was at muhammadiyah hospital of Palembang. There were 100 respondents used as sample of the research. The data sources were primary data and secondary data. To collect the data, the researcher used questionnaire. To analyze the data, the researcher used Structural Equation Model (SEM) for windows 8.70 version. The resuls showed that there was significant of service quality toward the patients’ satisfaction and loyality impact at muhammadiyah hospital Palembang. Keywords                   : service quality, patients’ satisfaction, loyality Correspondence to       : umiulul@gmail.com, ikhwanperindu@gmail.com  ABSTRAK               Rumusan masalah dalam penelitian ini yaitu 1) adakah pengaruh kualitas pelayanan  terhadap kepuasan pasien Rumah Sakit Muhamadiyah Palembang. 2) Adakah pengaruh kepuasan pasien terhadap loyalitas pasien Rumah Sakit Muhammadiyah Palembang. Tujuan penelitian ini 1) Untuk mengetahui pengaruh kualitas pelayanan terhadap kepuasan pasien Rumah Sakit Muhamadiyah Palembang. 2) Untuk mengetahui pengaruh kepuasan pasien terhadap loyalitas pasien Rumah Sakit Muhammadiyah Palembang. Jenis penelitian ini adalah asosiatif dengan tempat penelitian di rumah sakit Muhammadiyah Palembang. Penelitian ini menggunakan sampel sebanyak 100 responden. Data yang digunakan adalah primer dan sekunder, sedangkan teknik pengumpulan datanya adalah kuesioner. Adapun teknik analisis data yang dugunakan adalah Structural Equation Modelling (SEM) for windows versi 8.70. Hasil penelitian menujukkan bahwa 1) Kualitas pelayanan berpengaruh positif signifikan terhadap kepuasan pasien rumah sakit Muhammadiyah Palembang. 2) kepuasan pasien berpengaruh positif signifikan terhadap loyalitas pasien rumah sakit Muhammadiyah Palembang. Kata Kunci                  : Kualitas Pelayanan, Kepuasan Pasien, Loyalitas Pasein.Korespondensi             : umiulul@gmail.com, ikhwanperindu@gmail.com
Experiential Marketing Model on Hotels Owned by Regional Government of the South Sumatra Province Maftuhah Nurrahmi
Proceeding ISETH (International Summit on Science, Technology, and Humanity) 2018: Proceeding ISETH (International Summit on Science, Technology, and Humanity)
Publisher : Universitas Muhammadiyah Surakarta

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Abstract

The purpose of this study was to analyze hotel marketing strategies carried out by hotel owned by the South Sumatra regional government. This study was designing an experiential marketing strategy for hotels owned by the South Sumatra regional government and designing an experiential marketing model for hotels owned by the South Sumatra regional government. The research stage was divided into 3 phases, that was: analyzing the marketing strategies that had been carried out so far, designing experiential marketing strategies and designing experiential marketing models for hotels owned by the South Sumatra regional government. The purpose of the study was to design experiential marketing strategies and experiential marketing models that were suitable for marketing hotels owned by regional government of the South Sumatra Province, so that they could compete with other hotels in South Sumatra. The method used a survey method by distributing questionnaires to hotel customers owned by regional government of the South Sumatra Province. The results showed that the marketing strategy used hotels owned by the South Sumatra regional governmentwas still simple, so it required experiential marketing strategies to increase the number of occupants, and from the experiential marketing model showed that brand image affected customer satisfaction and experiential marketing affected the value of experience, where customer satisfaction and the value of experience had influences customer loyalty.
Co-Authors Asti Gumartifa Bengawan Alfaresi Hardiansyah Al Fikri