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All Journal E-Dimas: Jurnal Pengabdian kepada Masyarakat Jurnal Agristan Warta LPM
Erlyna Wida Riptanti
Universitas Sebelas Maret
Agriculture, Biological Sciences & Forestry Economics, Econometrics & Finance Education Engineering Health Professions Social Sciences

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Pengembangan Desa Wisata Batik Girilayu di Desa Girilayu Berbasis Local Wisdom Menuju Global Market Yayan suherlan; Erlyna Wida Riptanti; Nidyah Widyamurti
Warta LPM WARTA LPM, Vol. 26, No. 3, Juli 2023
Publisher : Universitas Muhammadiyah Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23917/warta.v26i3.1269

Abstract

Since 2020, the Karanganyar Regency Government has proclaimed Girilayu Village as a tourist village and the Giriarum Batik MSMEs have produced batik tulis products that are the pride of the community. The existing problems are related: tourism village branding and Girilayu-style batik products have not been identified; the tourism village management program and its unique products already exist, but have not been carried out massively and integrated; Batik Giriarum MSMEs batik tulis products already have a clear market segmentation, but digital marketing and information technology have not been fully utilized. BUMDes, Pokdarwis, Girilayu Village Government, and MSMEs Batik Giriarum are aware of the existing problems and their solutions but have not been able to implement the program properly. This community service aims to: 1) Increase understanding of branding, information technology, and digital marketing; 2) Improve skills and knowledge about the management of tourist villages and their unique products; and 3) Improve local potential management capacity. The method used to achieve the goal are participatory-based community service activities involving all stakeholders in the planning and implementation. Activities are designed and implemented in a comprehensive and integrated manner as a solution to problems so that the Village Government, BUMDes, Pokdarwis, and the Batik Giriarum MSMEs are motivated and concerned about their role as agents of change for the development of the Girilayu Tourism Village. The results of the activity showed a significant increase in the batik-making community and the management of the Girilayu Tourism Village, including: 1) Giriarum Batik MSMEs understand and contribute to the design of the brand identity of the Girilayu Batik Tourism Village; 2) BUMDes and Pokdarwis HR insights and skills in managing local potential are growing; and 3) Active promotion of MSMEs Batik Giriarum batik products and tourist villages through social media.
TIPE PERILAKU KONSUMEN PEMBELIAN JAMU TRADISIONAL DI KABUPATEN SUKOHARJO Dwi Ratnasari; Erlyna Wida Riptanti; Kusnandar Kusnandar
Jurnal Agristan Vol 5, No 2 (2023): Jurnal Agristan
Publisher : Jurusan Agribisnis, Fakultas Pertanian, Universitas Siliwangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37058/agristan.v5i2.7118

Abstract

Tujuan penelitian untuk mengetahui tingkat keterlibatan konsumen, perbedaan antar merek jamu tradisional, dan tipe perilaku konsumen dalam proses pengambilan keputusan pembelian jamu tradisional di Kabupaten Sukoharjo. Metode deskriptif analitis digunakan sebagai metode dasar penelitian. Teknik survei digunakan dalam pengumpulan data. Pasar Jamu Nguter Sukoharjo dipilih secara purposive sebagai lokasi penelitian. Sebanyak 100 konsumen yang diambil sebagai responden secara purposive sampling. Analisis data menggunakan analisis desain inventaris keterlibatan, analisis uji Anova satu arah, dan model tipe perilaku konsumen. Hasil penelitian diketahui konsumen memiliki tingkat keterlibatan yang tinggi dalam proses pengambilan keputusan pembelian. Perbedaan antar merek jamu tradisional di Kabupaten Sukoharjo adalah signifikan. Tipe perilaku konsumen jamu tradisional adalah perilaku pembelian kompleks. Konsumen melakukan pencarian informasi terkait jamu tradisional dan menilai terdapat perbedaan yang jelas dan nyata di antara merek-merek jamu tradisional. 
ANALISIS STRUKTUR PASAR DAN DAYA SAING EKSPOR KAYU MANIS (Cinnamomum burmannii) INDONESIA DALAM PERDAGANGAN INTERNASIONAL Erlyna Wida Riptanti; Atila Windi Kurniawati; Sugiharti Mulya Handayani
Jurnal Agristan Vol 6, No 1 (2024): Jurnal Agristan
Publisher : Jurusan Agribisnis, Fakultas Pertanian, Universitas Siliwangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37058/agristan.v6i1.10492

Abstract

Indonesia is recognized as one of the world's leading cinnamon producers, boasting competitive capabilities in the global cinnamon trade. Despite a decline in export volume, the value and export prices of Indonesian cinnamon tend to increase. Therefore, this study aims to comparatively analyze the market structure and export competitiveness of Indonesian cinnamon in international trade using secondary data. To evaluate the market structure, several analysis methods are used including the Concentration Ratio (CR4), Herfindahl Index (HI), Revealed Comparative Advantage (RCA), Export Product Dynamic (EPD), and Trade Specialization Index (TSI). This results shows that the cinnamon market in international trade can be characterized as an oligopolistic competitive market with a notable level of concentration. Indonesian cinnamon shows both comparative and competitive advantages in the global market, occupying a Rising Star position in the United States, a Falling Star position in India, a Lost Opportunity position in Vietnam, and a Retreat position in the Netherlands and German markets respectively. Indonesian cinnamon is in the maturity stage with an average TSI value of 0.90, and Indonesia tends to be an exporting country. In terms of market potential, the United States emerges as the most promising market for developing Indonesian cinnamon, with considerable opportunities also present in the Indian and Vietnamese markets. Conversely, the Netherlands and German markets show comparatively less potential for growth and development. The study recommends that efforts to increase the volume of Indonesian cinnamon exports should be focused on increasing domestic cinnamon production both in terms of quality and quantity.
Penerapan Pencetak Coklat pada UMKM Coklat Tin Erlyna Wida Riptanti; Raden Kunto Adi; Harini Harini; Heru Irianto; Nindyah Widyamurti; If Bambang Sulistyono
E-Dimas: Jurnal Pengabdian kepada Masyarakat Vol 15, No 2 (2024): E-DIMAS
Publisher : Universitas PGRI Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26877/e-dimas.v15i2.16233

Abstract

Coklat disukai dari anak-anak sampai dewasa baik dalam bentuk minuman, permen, roti, snack, dan olahan coklat. Produk olahan coklat dari produsen skala nasional yang beredar di pasaran relatif banyak sehingga meningkatkan persaingan yang cukup kompetitif. UMKM Coklat Tin merupakan salah satu UMKM yang memproduksi coklat. Permasalahan yang dihadapi adalah bentuk produk tidak terstandar dan belum mencerminkan ciri khas. Tujuan kegiatan pengabdian adalah menerapkan pencetak coklat sehingga bentuk produknya terstandar dan mempunyai ciri khas. Metode kegiatan secara partisipatif dengan pelibatan yang besar pada mitra. Tim Pengabdi mendiskusikan pencetak coklat yang memenuhi kriteria ukuran terstandar dan berciri khas. Hasil pengabdian menunjukkan bahwa alat pencetak coklat yang diintroduksikan dalam pembuatan coklat di mitra dapat digunakan sesuai harapan. Mitra tidak mengalami kendala dalam memproduksi ukuran yang terstandar. Ukuran yang terstandar memudahkan dalam proses pengemasan. Coklat yang dibentuk memiliki ciri khas terdapat huruf timbul tulisan coklat tin. Manfaat lainnya adalah berkurangnya risiko kerusakan dan meningkatkan efisiensi penggunaan waktu kerja.
Co-Authors Atila Windi Kurniawati Dwi Ratnasari Harini Harini Heru Irianto If Bambang Sulistyono Kusnandar Kusnandar Nidyah Widyamurti Nindyah Widyamurti Raden Kunto Adi Sugiharti Mulya Handayani Yayan Suherlan