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Annisa Kesy Garside
Fakultas Teknik, Jurusan Teknik Industri, Universitas Muhammadiyah Malang
Agriculture, Biological Sciences & Forestry Automotive Engineering Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Industrial & Manufacturing Engineering Materials Science & Nanotechnology Mechanical Engineering Public Health Social Sciences Transportation Other

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Journal : Jurnal SOLMA

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Pendampingan dalam Implementasi Strategi Pemasaran Produk Olahan Susu Sapi Annisa Kesy Garside; Ikhlasul Amallynda
Jurnal SOLMA Vol. 9 No. 2 (2020)
Publisher : Universitas Muhammadiyah Prof. DR. Hamka (UHAMKA Press)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22236/solma.v9i2.5169

Abstract

Usaha Bunda is a small home industry producing several cow’s milk processed products located at Maron village, Pujon Kidul, Malang. The challenge faced by this owner is the marketing aspect to define the right marketing strategy to expand the coverage and increase competitiveness. The goal of this community dedication is to help formulating and implementing the marketing strategy for the Usaha Bunda home industry. The approach is advocation in the form of assistance. Several strategy proposed was consignation with several gift shops and tourist attraction, redesign the product packaging, and creating an online shop. The outcome of assistance in marketing strategy implementation was the owner’s better understanding on the knowledge and skill of product packaging and online marketing. Additionally, the owner also confirmed that there has been an omzet increase of 1.5 to 2 times as the result of the new packaging. The online shop opened at Tokopedia marketplace also helps to expand the product promotion and market coverage without geographical and time limitation.
Co-Authors Adhi Nugraha Ahmad Zamawi Ghozali Alfian Alif Amelia Khoidir Amelia Khoidir ANDRI SULAKSMI ANDRI SULAKSMI, ANDRI Anindia Karunia Pangesti Baiq Nurul Izzah Farida Ramadhani Baiq Nurul Izzah Farida Ramadhani Baya’sud, Faris Cahyanti, Dian Nur Dana Marsetiya Utama Dana Marsetya Utama Dian Nur Cahyanti Dian Palupi Restuputri Dovian Iswanda Ella Dewi Krisnanti Elya Rosiana Fenny Rubbayanti Dewi FITHRIANY HADZIQAH FITHRIANY HADZIQAH, FITHRIANY Fitra Risaldi Gigih Amayu Pragastio Hamim Rachman Hanny Kanavika Rizky Munawar Harto, Setyo Hasyim Yusuf Asjari Hasyim Yusuf Asjari, Hasyim Yusuf Heri Mujayin Kholik Ikhlasul Amallynda Laili, Nabila Rohmatul Leo Rizki Ardiansyah Marrica Ahmad Martina Juan Martina Juan, Martina Muhammad Alif Ihsan Muhammad Helmi Kurniawan Nabila Rohmatul Laili Nadia Mardhiyah Nasution, Riven Nyimas Mirnayanti Jayasari Sutadisastra Ode Rapija Gunarimba Waibo Pangesti, Anindia Karunia R. Hadi Wahyuono R. Hadi Wahyuono Rachman, Hamim Rahmad Wisnu Wardana Rahmad Wisnu Wardana Rara Putri Ayuning Tyas Riven Nasution Sabrina Legtria Wardani Satya Sudaningtyas Satya Sudaningtyas Setyo Harto Shanty Kusuma Dewi Shanty Kusuma Dewi Shanty Kusuma Dewi, Shanty Kusuma Teguh Baroto Thomy Eko Saputro Tiananda Widyarini Tiananda Widyarini Utama, Dana Marsetya Wa Ode Nadhilah Safitri Wahyu Wicaksono