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All Journal Jurnal Jurnalisa : Jurnal Jurusan Jurnalistik International Journal of Entrepreneurship and Sustainability Studies
Fathonah Annisa
Universitas Hasanuddin
Religion Decision Sciences, Operations Research & Management Environmental Science Languange, Linguistic, Communication & Media Social Sciences

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EDUKASI INFLUENCER DI INSTAGRAM BERPENGARUH TERHADAP KESADARAN KHALAYAK (DI MASA PANDEMI COVID-19) Fathonah Annisa
Jurnal Jurnalisa: Jurnal Jurusan Jurnalistik Vol 7 No 2 (2021)
Publisher : Fakultas Dakwah dan Komunikasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24252/jurnalisa.v7i2.20209

Abstract

 Social media has created a new pattern of communication and social participation, which can be seen in the involvement of users in a social media forum or platform. Instagram social media has spawned powerful influencers in the dissemination of information as well as education via digital messaging. Influence is judged to have an impact on its followers by uploading photos, videos, and some other instagram facilities. At the beginning of the covid-19 BNPB (call upon a number of massive influence influence in Indonesia to downsize people. Research uses a quantitative approach with survey methods. The resulting data indicates that public awareness of health protocols at the time of the pandemic covid-19 was ata high level and was influenced by the soft influence in the instsalt has a postictal impact on public awareness of health protocols during the period of the pandemic covid-19.
The Role of Influencers During the Covid-19 Pandemic on Social Media Instagram Fathonah Annisa; Andi Alimuddin Unde; Muhammad Farid
International Journal of Entrepreneurship and Sustainability Studies Vol. 1 No. 1 (2021): July 2021
Publisher : Research Synergy Foundation

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31098/ijeass.v1i1.606

Abstract

During the Covid-19 pandemic, Indonesia needs suitable media and communicators to prevent the spread of the covid-19 virus. Therefore, as a social media with several users, Instagram has given birth to massive influencers to spread information digitally. Influencers' existence on social media Instagram can impact anyone, including their followers, by uploading content by inserting educational and socialization messages. This study explores the role of several influencers on Instagram to help the government prevent the spread of the covid-19 virus. The research was conducted qualitatively with a literature review approach and indirect interviews with influencer followers. The results show that influencers' role impacts their followers based on the content they have uploaded and the information they write on their Instagram social media. The educational content on Instagram influencers that are most viewed and responded to contains the importance of washing hands and using hand sanitizers, masks when going out, and education about the importance of social distancing. Influencers content that get the most reactions and viewers are disseminating education about according to the SOP when leaving the house. Several uploads of influencers who go directly to the field to help each other prevent the spread of the Covid-19 virus.
Co-Authors Andi Alimuddin Unde Muhammad Farid