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All Journal Sosiohumaniora Jurnal Ekonomi dan Bisnis Dharma Andalas Community Development Journal: Jurnal Pengabdian Masyarakat
Rina Susanti
Program Studi Sistem Informasi, Fakultas Ilmu Komputer, Universitas Putra Indonesia ‘YPTK’ Padang
Arts Humanities Economics, Econometrics & Finance Education Health Professions Law, Crime, Criminology & Criminal Justice Public Health Social Sciences

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Analisis Konsumsi dan Tabungan Masyarakat di Indonesia Engla Desnim Silvia; Rina Susanti
Jurnal Ekonomi dan Bisnis Dharma Andalas Vol 21 No 2 (2019): Jurnal Ekonomi dan Bisnis Dharma Andalas
Publisher : Universitas Dharma Andalas

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Abstract

The purpose of this study to identify and analyze: (1) consumption of the previous period, the current period disposable income and disposable income previous period on the level of consumption in Indonesia, (2) the current period disposable income, disposable income of the previous period, the consumption of the current period, consumption and interest rates on saving the current period in Indonesia.The result showed: (1) there isi a significant effect between the consumption of the previous period, disposable income of the current period and disposable income together the level of consumption in Indonesia, (2) there is a significant effect between the current period disposable income, disposable income of the previous period, the current period consumption, the consumption of the previous period and current periode interest together to word saving in Indonesia
THE EFFECT OF MINDSET PERSONAL ON BEHAVIOR OF INTERNET ENTREPRENEURSHIP STUDENTS OF UNIVERSITAS PUTRA INDONESIA YPTK PADANG Muharika Dewi; Erna Susanti; Rina Susanti; Zefri Yenni; Eliza Eliza
Sosiohumaniora Vol 22, No 1 (2020): SOSIOHUMANIORA, MARCH 2020
Publisher : Universitas Padjadjaran

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (413.937 KB) | DOI: 10.24198/sosiohumaniora.v22i1.25625

Abstract

The importance of understanding mindsets to direct behavior in internet-based entrepreneurship is the effort in bringing entrepreneurial learning processes close to changes in entrepreneurial behavior. This study aims to determine the grouping of students’ mind sets in two growth and fixed categories, knowing the description of mind set content and internet entrepreneurial behavior in students, knowing the differences in internet entrepreneurial behavior based on student mindsets, knowing the correlation between mind set and internet entrepreneurial behavior, then know the contribution of mindset to internet entrepreneurial behavior. This research method with a quantitative approach, using a likert scale questionnaire instrument, the sample is students registered at UPI YPTK Padang in 2018/2019 academic year totaling 148 people, sampling from the population is done by purposive sampling technique, data analysis with percentage techniques in describing data, independent test sample t test for different tests, pearson correlation product moment analysis for testing the relationship of variables and the square of r for testing the contribution. The results of the analysis state that 45% of students with a fixed mind set and 55% with a growth mind set, students with a growth mind set have better internet entrepreneurial behavior with an average of 86.82%. Hypothesis testing states that there are differences in student internet entrepreneurial behavior based on personal mindsets, there is a fairly strong correlation between mind set with internet entrepreneurial behavior, with a contribution of 20.4%. It is proven that students with growth mindsets have higher behavior in internet entrepreneurial activities, therefore to increase the ability and interest of students in entrepreneurship must start from the approach to the correct mindset about entrepreneurship. 
PENERAPAN STRATEGI DIGITAL MARKETING BERBASIS KONTEN PADA VE BORDIR DAN SULAMAN BUKITTINGGI Rina Susanti; Engla Desnim Silvia; Fatma Ariani
Community Development Journal : Jurnal Pengabdian Masyarakat Vol. 3 No. 2 (2022): Volume 3 Nomor 2 Tahun 2022
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/cdj.v3i2.5516

Abstract

Strategi digital marketing sangat penting dilakukan sebagai strategi untuk meningkatkan penjualan. Saat ini ini menjalin komunikasi efektif dengan pelanggan menjadi suatu keharusan sehingga dapat memahami pelanggan. Ve Bordir dan Sulaman melakukan promosi dengan berbasis konten untuk menciptakan dan mendistribusikan konten yang bernilai dan menarik dengan tujuan mengajak, memperoleh, dan melibatkan target sasaran yang jelas dan dipahami agar dapat mendorong tindakan pelanggan yang menguntungkan. Metode yang dilakukan kegiatan pengabdian kepada masyarakat dilakukan dengan tiga tahapan, pertama tahap persiapan, yaitu diawali melakukan koordinasi kegiatan, mengurus perizinan, pembuatan spanduk kegiatan, menyiapkan materi dan membuat jadwal kegiatan dan mempersiapkan sarana dan prasarana yang dibutuhkan. Tahap kedua, implementasi dan kegiatan, kegiatan ini dilakukan selama 3 hari. Hari pertama, sosialisasi untuk memberikan materi terkait strategi digital marketing berbasis konten. Hari kedua dan ketiga dilakukan pengambilan video dengan menggunakan model laki-laki dan perempuan. Tahap ketiga, kegiatan evaluasi dilakukan setelah video di upload ke youtube. Kemudian akan dipantau secara berkala jumlah pengikut (subcriber), banyak tontonan dan komentar yang ditulis. Setelah itu tim meminta mitra untuk selalu mengupdate konten youtube 1 x dalam seminggu. Tujuh strategi digital marketing yaitu penetapan tujuan, pemetaan target pasar, memulai dan merencanakan konten, penciptaan konten, distribusi konten, penguatan konten dan evaluasi konten pemasaran. Dalam waktu enam hari setelah konten di share ke Youtube terlihat konten cukup menarik bagi calon konsumen karena sudah ditonton sebanyak 54 kali, 21 subsriber dan 7 komentar. Strategi digital marketing sangat penting dilakukan sebagai upaya untuk meningkatkan penjualan.
Co-Authors Eliza Eliza Engla Desnim Silvia Erna Susanti Fatma Ariani Muharika Dewi Zefri Yenni