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All Journal Sosiohumaniora Jurnal Komunikasi
Yuliana Rakhmawati
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Arts Humanities Economics, Econometrics & Finance Law, Crime, Criminology & Criminal Justice Social Sciences

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TRADITIONAL ECONOMIC PHILANTHROPY: EVIDENCE FROM MADURESE ALTRUISM LOCAL PATTERN Prasetyono Prasetyono; Yuliana Rakhmawati; Erfan Muhammad; Emi Rahmawati; Ach Fawaiq As’ad
Sosiohumaniora Vol 23, No 2 (2021): Sosiohumaniora: Jurnal Ilmu-Ilmu Sosial dan Humaniora, JULY 2021
Publisher : Universitas Padjadjaran

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24198/sosiohumaniora.v23i2.27573

Abstract

Recently, modern philanthropy practices tends to relate with corporations, organizations, and institutions activities. Meanwhile in some Indonesia’s regions, philanthropy is not always present in that context. Madura is one of the regional that traditionally uses philanthropic patterns in its economic activities as social and cultural traits and custom. Therefore, this research attempt to describe the traditional philanthropy in Madurese. This research uses qualitative perspective and employed Interpretive Phenomenological Analysis (IPA) to gain the local perspective experience and meaning construction in traditional philanthropy through cattle sharing program. Parties involve in this research are the breeders or cattle farmers and local investors. The research found that Madurese traditional economic philanthropy activities are carried out in a cattle sharing practice with local wisdom principle. Madurese local philanthropy pattern has the context of reducing breeding risk or loss if the cattle are sicks or death. These activities seem to be quite helpful in strengthening the helping spirit  and strengthening the local traits and customs economy. Hence, by conducting the value of tolong bi nolong local people tends to practice philanthropic engagement. The future studies could explore more culturally and institutionally structured management to enhance this good practice sustainability.
Batik Madura: Heritage Cyberbranding Yuliana Rakhmawati
Jurnal Komunikasi Vol 10, No 1 (2016): Maret
Publisher : Jurusan Ilmu Komunikasi UTM

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (3601.568 KB) | DOI: 10.21107/ilkom.v10i1.1840

Abstract

AbstrakMadura dalam perspektif komunikasi bukan hanya ditempatkan sebagaikumpulan etnisitas melainkan juga sebuah entitas budaya yang melakukankonstruksi atas situs, cara hidup(way of life) dan ide-ide. Proses internalisasi,eksternalisasi dan objektivasi dalam rangkaian interaksi bersama melahirkanproduk-produk budaya yang mempunyai nilai filosofi. Batik Madura merupakansalah satu situs kekayaan budaya dengan menampilkan warna kearifan lokal ala haute couture. Dalam perjalanan pergaulannya, Batik Madura semakin berkembang dan terlibat secara aktif dalam dinamika derasnya kompetisi pasar.Strategi diperlukan untuk melestarikan Batik Madura bukan hanya sebagaisalah satu warisan (heritage) kekayaan budaya melainkan juga sebagai sebuahkekuatan merek (branding) akan kualitas dari situs budaya.Kata kunci: Batik Madura, Heritage, Branding
THE MUSLIM SHOW: SOFT CONTRA "LABELING" MELALUI MEDIA SOSIAL Yuliana Rakhmawati
Jurnal Komunikasi Vol 9, No 1 (2015): Maret
Publisher : Jurusan Ilmu Komunikasi UTM

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (696.892 KB) | DOI: 10.21107/ilkom.v9i1.1147

Abstract

Post-event 911 Muslims get “labeling” as an entity that refers  to  the  fatalist devian, fundamentalists, terrorists and a number of other negative Labeling. Labeling (labeling) can not be separated from the role  of the  mass media to distribute messages containing the theme of  labeling. An  idea promoted by some Western media tend to provide reinforcement on the labeling. As one of the sensitive issues that tendentious depiction of Islam and labeling will be a provocative theme.Most Muslims respond to such labeling in ways counterproductive. However, most respond with high context communication through the dissemination of messages clarification by using social media. One such action is through the production and distribution of the comic «The Muslim Show» (TMS). Visualization packaging and design of messages in the TMS showed the creativity of the author to show the entity- whether Muslims specifically or so on about the condition of multidimensional community of Muslims. The themes in the comic duo made by the French Muslims are trying to show the positive side, peaceful Islam in the fight against Islamophobia.
Co-Authors Ach Fawaiq As’ad Emi Rahmawati Erfan Muhammad Prasetyono Prasetyono