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Yuliana Rakhmawati
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Arts Humanities Economics, Econometrics & Finance Law, Crime, Criminology & Criminal Justice Social Sciences

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Journal : Jurnal Komunikasi

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Batik Madura: Heritage Cyberbranding Yuliana Rakhmawati
Jurnal Komunikasi Vol 10, No 1 (2016): Maret
Publisher : Jurusan Ilmu Komunikasi UTM

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (3601.568 KB) | DOI: 10.21107/ilkom.v10i1.1840

Abstract

AbstrakMadura dalam perspektif komunikasi bukan hanya ditempatkan sebagaikumpulan etnisitas melainkan juga sebuah entitas budaya yang melakukankonstruksi atas situs, cara hidup(way of life) dan ide-ide. Proses internalisasi,eksternalisasi dan objektivasi dalam rangkaian interaksi bersama melahirkanproduk-produk budaya yang mempunyai nilai filosofi. Batik Madura merupakansalah satu situs kekayaan budaya dengan menampilkan warna kearifan lokal ala haute couture. Dalam perjalanan pergaulannya, Batik Madura semakin berkembang dan terlibat secara aktif dalam dinamika derasnya kompetisi pasar.Strategi diperlukan untuk melestarikan Batik Madura bukan hanya sebagaisalah satu warisan (heritage) kekayaan budaya melainkan juga sebagai sebuahkekuatan merek (branding) akan kualitas dari situs budaya.Kata kunci: Batik Madura, Heritage, Branding
THE MUSLIM SHOW: SOFT CONTRA "LABELING" MELALUI MEDIA SOSIAL Yuliana Rakhmawati
Jurnal Komunikasi Vol 9, No 1 (2015): Maret
Publisher : Jurusan Ilmu Komunikasi UTM

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (696.892 KB) | DOI: 10.21107/ilkom.v9i1.1147

Abstract

Post-event 911 Muslims get “labeling” as an entity that refers  to  the  fatalist devian, fundamentalists, terrorists and a number of other negative Labeling. Labeling (labeling) can not be separated from the role  of the  mass media to distribute messages containing the theme of  labeling. An  idea promoted by some Western media tend to provide reinforcement on the labeling. As one of the sensitive issues that tendentious depiction of Islam and labeling will be a provocative theme.Most Muslims respond to such labeling in ways counterproductive. However, most respond with high context communication through the dissemination of messages clarification by using social media. One such action is through the production and distribution of the comic «The Muslim Show» (TMS). Visualization packaging and design of messages in the TMS showed the creativity of the author to show the entity- whether Muslims specifically or so on about the condition of multidimensional community of Muslims. The themes in the comic duo made by the French Muslims are trying to show the positive side, peaceful Islam in the fight against Islamophobia.
Co-Authors Ach Fawaiq As’ad Emi Rahmawati Erfan Muhammad Prasetyono Prasetyono