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All Journal JURNAL EMBA : JURNAL RISET EKONOMI, MANAJEMEN, BISNIS DAN AKUNTANSI JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi)
Emilia Margareth Gunawan
Sam Ratulangi University Manado
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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DOES ONLINE MARKETING TRULY REPLACE TRADITIONAL MARKETING? Gunawan, Emilia Margareth
Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol 1, No 3 (2013): Jurnal EMBA, HAL 1193 - 1312
Publisher : Universitas Sam Ratulangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (426.228 KB) | DOI: 10.35794/emba.1.3.2013.2549

Abstract

ABSTRACT This review explains the way how online marketing has been replacing traditional marketing in terms of marketing mix. This replacement might happen, because online marketing can give advantages, i.e., offering on-time delivery, increasing effectiveness of two way interactions between buyer and seller, and creating online communities (Szmigin, et al, 2005). The transition of atoms to bits format reflects that tangible products in traditional marketing is being digitalized. The marketing strategies also move from multi level product concept to customer customization. In online marketing, buyers can control over prices, hence pricing trend has been moving from fixed price to dynamic price. In terms of promotion, online marketing becomes a complementary of traditional communication tools, where the strategy has a tendency to move from personnel selling to direct marketing. However, there are some debates whether online marketing will replace the position of traditional marketing. This review applies Indonesia as a measurement of this transition. It could be argued that in short run, commonly, the customers in Indonesia still remains in traditional marketing, because it dominates the business systems and cultures. There are some factors impeding the shift, i.e., lack in infrastructure and capital investment. However, in long run, online marketing is supposed to replace traditional marketing but incompletely. Keywords: traditional marketing, online marketing, marketing mix
EFEKTIFITAS METODE KOLB’S LEARNING DALAM PEMBELAJARAN MATA KULIAH KEWIRAUSAHAAN DI INTERNATIONAL BUSINESS ADMINISTRATION PROGRAM FAKULTAS EKONOMI DAN BISNIS UNIVERSITAS SAM RATULANGI Gunawan, Emilia Margareth; Mandeij, Dennij; Tangkere, Evacuree Svetlana
JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi). Vol 6, No 2 (2019): JMBI UNSRAT Volume 6 Nomor 2
Publisher : FEB Universitas Sam Ratulangi Manado

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35794/jmbi.v6i2.26168

Abstract

This research will contribute to the development of knowledge and application of theory to lecturers, students, and the university, as well as the community in terms of: The research provides the lecturer's benchmark on how or methods to Raises students ' interest in learning entrepreneurship courses, this research can help students to study entrepreneurship courses are more effective and could lead to students ' interest for entrepreneurial, this research can Provide an applied curriculum standard to the university which is titled on a Competency-based lecture system. The results of two-lane equation models in this study show that overall, variables diverging (X1), assimilating (X2), converging (X3) and accommodating (X4) have a significant influence on the effectiveness of learning from The Applied Entrepreneurship Curriculum (Y), thus influencing the student's desire to start his own businessKeywords: Kolb’s Learning Method, Entrepreneuship
Co-Authors Dennij Mandeij Tangkere, Evacuree Svetlana