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All Journal JRB-Jurnal Riset Bisnis JIMP: Jurnal Ilmiah Manajemen Pancasila
Dewi Kurniawati
Universitas Pancasila
Economics, Econometrics & Finance Education Other

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PENGARUH KUALITAS PELAYANAN, KUALITAS PRODUK DAN HARGA TERHADAP KEPUASAN KONSUMEN DI RESTORAN YORICHI BBQ & SHABU-SHABU DEPOK DI MASA COVID19 Dewi Kurniawati; Harimurti Wulandjani; Shofana Sekar Humairoh
JIMP : Jurnal Ilmiah Manajemen Pancasila Vol 2 No 1 (2022): Maret
Publisher : Fakultas Ekonomi dan Bisnis Universitas Pancasila

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35814/jimp.v2i1.2925

Abstract

One of the phenomena currently occurring in big cities in the Greater Jakarta area especially is the culinary issue of Shabu-Shabu and Grill with the All You Can Eat (AYCE) concept, where consumers can eat as much as they want for a specified time and only pay a certain price. With the main menu that is generally served is meat - fresh meat. This study aims to determine the effect of service, product quality and price on customer satisfaction at Yorichi BBQ and Shabu-shabu Depok restaurants. This research is quantitative with descriptive method. The sample of this study amounted to 80 respondents. Method of data analysis using multiple linear regression coefficient of determination. The results showed that: (1) service quality variables partially significant effect on customer satisfaction Yorichi; (2) The product quality variable has a partially significant effect on Yorichi customer satisfaction; (3) The price variable has a partially significant effect on Yorichi customer satisfaction; (4) The variables service quality, product quality and price simultaneously have a significant effect on Yorichi customer satisfaction; (5) Yorichi customer satisfaction is dominated by service quality, product quality, and price by 65.6%. While the rest is 34.4%, except for variables outside the model under study.
PENGARUH ENDORSEMENT (VIA VALLEN) DAN BRAND IMAGE TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN PADA PRODUK TOLAK ANGIN CAIR DI APLIKASI MEDIA SOSIAL INSTAGRAM Ari Ahmad Sahril; Harimurti Wulandjani; Dewi Kurniawati
JIMP : Jurnal Ilmiah Manajemen Pancasila Vol 2 No 2 (2022): September
Publisher : Fakultas Ekonomi dan Bisnis Universitas Pancasila

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35814/jimp.v2i2.2930

Abstract

This study aims to determine whether endorsement and brand image affect consumer purchasing decisions on Instagram application. The object of this study was conducted on followers of the official account of the wind, namely @tolak_angin in the social media application Instagram with a total of 100 respondents. This data was obtained from a questionnaire and tested using the classic assumption test, multiple linear regression test, and hypothesis testing using t-test and f-test. This research also proves that partially the endorsement of consumer purchasing decisions has a strong influence. This study also states that brand image has an influence on consumer purchasing decisions. Endorsement and brand image contribute to influence consumer purchasing decisions on Reject Liquid Wind products with an adjusted R square value of 49.32%.
PENGARUH CONTENT MARKETING, INFLUENCER, DAN FREE ONGKIR TERHADAP MINAT BELI KONSUMEN PRODUK FASHION PADA TIKTOKSHOP Duwi Pratiwi; Ati Hermawati; Dewi Kurniawati
JIMP : Jurnal Ilmiah Manajemen Pancasila Vol 3 No 1 (2023): Maret
Publisher : Fakultas Ekonomi dan Bisnis Universitas Pancasila

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35814/jimp.v3i1.4654

Abstract

ABSTRACT This study consists of four variables, namely content marketing as the independent variable (X1), influencer as the independent variable (X2), free shipping as the independent variable (X3), while the dependent variable is consumer buying interest (Y). The population in this study is the number of users of the TikTok application in the Depok area is unknown. The data source used is primary data. The sampling technique used was purposive sampling method using the ancient roa formula so that it can be concluded that the sample in this study was 100 people. The final results of the study concluded that 1) content marketing has a positive and significant effect on consumer buying interest 2) influencers have a positive and significant effect on consumer buying interest 3) free shipping has a positive and significant effect on consumer buying interest 4) content marketing, influencers , and free shipping has a positive and significant effect on consumer buying interest . Keywords: Content Marketing, Influencers, Free Shipping, Consumer Purchase Interest
PENGARUH CORPORATE SOCIAL RESPONSIBILITY (CSR), DAN KEPEMILIKAN INSTITUSIONAL TERHADAP NILAI PERUSAHAAN Tia Ichwani; Chaerani Nisa; Dewi Kurniawati
JRB-Jurnal Riset Bisnis Vol 7 No 1 (2023): Oktober
Publisher : Fakultas Ekonomi Dan Bisnis Universitas Pancasila

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35814/jrb.v7i1.5268

Abstract

Penelitian ini bertujuan untuk mengetahui corporate sosial responsibility, kepemilikan institusional, dan nilai perusahaan pada perusahaan manufaktur sub sektor food and beverage yang terdaftar di Bursa Efek Indonesia, pengaruh corporate sosial responsibility, kepemilikan institusional secara parsial terhadap nilai perusahaan pada perusahaan manufaktur sub sektor food and beverage yang terdaftar di Bursa Efek Indonesia, dan pengaruh corporate sosial responsibility, kepemilikan institusional secara simultan terhadap nilai perusahaan pada perusahaan manufaktur sub sektor food and beverage yang terdaftar di Bursa Efek Indonesia tahun 2017-2021. Dalam penelitian ini, berdasarkan kriteria purposive sampling diperoleh 10 perusahaan sebagai sampel. Data yang digunakan merupakan data sekunder berupa berupa laporan tahunan perusahaan tahun 2017-2021 yang diperoleh melalui website resmi Bursa Efek Indonesia www.idx.co.id. Metode penelitian yang digunakan adalah metode penelitian analisis deskriptif, kuantitatif dengan pendekatan survei. . Teknik analisis data yang digunakan adalah analisis regresi data panel dengan alat bantu Eviews 11. Berdasarkan hasil penelitian dan hasil pengolahan data menunjukan bahwa corporate sosial responsibility, kepemilikan institusional, dan nilai perusahaan mempunyai nilai yang fluktuatif pada perusahaan manufaktur sub sektor food and beverage yang terdaftar di Bursa Efek Indonesia tahun 2017-2021, corporate sosial responsibility secara parsial berpengaruh positif signifikan terhadap nilai perusahaan, arus kas operasi kepemilikan institusional berpengaruh negative tidak signifikan terhadap nilai perusahaan, corporate sosial responsibility, dan kepemilikan institusional secara simultan berpengaruh signifikan terhadap nilai perusahaan.
Co-Authors Ari Ahmad Sahril Ati Hermawati Chaerani Nisa, Chaerani Duwi Pratiwi Harimurti Wulandjani Shofana Sekar Humairoh Tia Ichwani