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All Journal Neraca Keuangan : Jurnal Ilmiah Akuntansi dan Keuangan Abdi Implementasi Pancasila: Jurnal Pengabdian kepada Masyarakat JIMP: Jurnal Ilmiah Manajemen Pancasila
Ati Hermawati
Universitas Pancasila
Control & Systems Engineering Economics, Econometrics & Finance Education Environmental Science Social Sciences Other

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UMKM BINAAN POSDAYA KENANGA JAGAKARSA BERTAHAN KETIKA PANDEMI COVID-19 MELALUI PENINGKATAN KETERAMPILAN PERHITUNGAN HARGA POKOK PRODUKSI Widyaningsih Azizah; Supriadi Thalib; Ati Hermawati; Aditya Febrian
Abdi Implementasi Pancasila:Jurnal Pengabdian kepada Masyarakat Vol 2 No 2 (2022): November
Publisher : Universitas Pancasila

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (487.878 KB) | DOI: 10.35814/abdi.v2i2.3419

Abstract

Agar pelaku UMKM dapat bertahan di tengah terjangan pandemi COVID-19 ini, pelaku UMKM harus mampu merumuskan strategi ataupun metode yang tepat agar produk yang dijual dapat bersaing dan mendapatkan keuntungan maksimal. Menaikkan harga jual bukanlah strategi bijak yang dapat diterapkan saat ini ketika mayoritas konsumen UMKM juga mengalami masalah kesulitan keuangan di tengah pandemi COVID-19. Sehingga pengelolaan perhitungan harga pokok produksi (HPP) secara efektif dan efisien dapat dipilih dan diterapkan oleh pelaku UMKM, khususnya pada pelaku UMKM binaan Posdaya Kenanga Jagakarsa. Metode pengabdian masyarakat ini dilakukan dengan menggunakan metode interaksi dan pemaparan materi terkait. Pengalian informasi dilakukan guna mendapatkan informasi awal terkait perhitungan HPP yang selama ini diterapkan oleh pelaku UMKM binaan Posdaya Kenanga Jagakarsa. Diperoleh fakta bahwa secara mayoritas dalam perhitungan HPP oleh pelaku UMKM binaan Posdaya Kenanga Jagakarsa hanya memperhatikan berapa uang yang dikeluarkan untuk mendapatkan barang dagangan atau bahan bakunya. Sehingga dalam perhitungan HPP belum dilakukan secara baik dan benar oleh anggota UMKM binaan Posdaya Kenanga Jagakarsa. Dengan adanya kegiatan Pengabdian kepada masyarakat ini dapat memberikan pengetahuan dan pemahaman dalam perhitungan HPP bagi pelaku UMKM binaan Posdaya Kenanga Jagakarsa sehingga UMKM binaan Posdaya Kenanga Jagakarsa dapat menentukan harga jual yang tepat dari produk yang mereka jual.
PENGARUH CONTENT MARKETING, INFLUENCER, DAN FREE ONGKIR TERHADAP MINAT BELI KONSUMEN PRODUK FASHION PADA TIKTOKSHOP Duwi Pratiwi; Ati Hermawati; Dewi Kurniawati
JIMP : Jurnal Ilmiah Manajemen Pancasila Vol 3 No 1 (2023): Maret
Publisher : Fakultas Ekonomi dan Bisnis Universitas Pancasila

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35814/jimp.v3i1.4654

Abstract

ABSTRACT This study consists of four variables, namely content marketing as the independent variable (X1), influencer as the independent variable (X2), free shipping as the independent variable (X3), while the dependent variable is consumer buying interest (Y). The population in this study is the number of users of the TikTok application in the Depok area is unknown. The data source used is primary data. The sampling technique used was purposive sampling method using the ancient roa formula so that it can be concluded that the sample in this study was 100 people. The final results of the study concluded that 1) content marketing has a positive and significant effect on consumer buying interest 2) influencers have a positive and significant effect on consumer buying interest 3) free shipping has a positive and significant effect on consumer buying interest 4) content marketing, influencers , and free shipping has a positive and significant effect on consumer buying interest . Keywords: Content Marketing, Influencers, Free Shipping, Consumer Purchase Interest
Strengthening Business Management of BUMDes Kertaraharja in Cibubuan Village, Conggeang District, Sumedang Regency Laili Savitri Noor; Ati Hermawati; Sarojini Imron; Riza Firmansyah
Neraca Keuangan : Jurnal Ilmiah Akuntansi dan Keuangan Vol. 19 No. 1 (2024): APRIL
Publisher : Fakultas Ekonomi dan Bisnis Universitas Ibn Khaldun Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32832/neraca.v19i1.16856

Abstract

The research results found that the institutional capacity of BUMDes in Cibubuan Village, Conggeang District, Sumedang Regency was generally not implemented optimally. This can be seen from several problems, namely limited active resources in BUMDes, the low quality of human resources, lack of BUMDes leadership, lack of information on BUMDes business development and socialization related to BUMDes businesses, the work flow is still not running according to the organizational structure, lack of training and the absence of well-made activity reports. The research method used is a qualitative approach. The primary data sources in this research were 6 people. The data collection techniques used include observation, interviews and documentation studies. To overcome the problem, efforts were made, including optimizing the economic potential of Cibubuan Village as a BUMDes business potential, conducting BUMDes Reorganization Socialization, conducting FGDs and discussions, business feasibility training, training that encourages the formation of village tourism businesses, social media training, Opak product branding training and then socializing it. to the community as well as training in making reports on business results carried out by each BUMDes business unit, holding scheduled meetings and discussions with the BUMDes director and administrators accompanied by the Village Headman.
Co-Authors Aditya Febrian Dewi Kurniawati Duwi Pratiwi Laili Savitri Noor Riza Firmansyah Sarojini Imron Supriadi Thalib Widyaningsih Azizah