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Yustisia Pasfatima Mbulu
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Journal : Journal of Tourism Destination and Attraction

 1 
PERANAN BUDAYA ORGANISASI DALAM MEMBANGUN LOYALITAS KARYAWAN: STUDI KASUS GRAND HYATT JAKARTA Daniel Widjaja; Yustisia Pasfatima Mbulu; Sarfilianty Anggiani
Journal of Tourism Destination and Attraction Vol 9 No 2 (2021): Journal of Tourism Destination and Attraction
Publisher : Fakultas Pariwisata Universitas Pancasila

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35814/tourism.v9i2.1775

Abstract

This study aims to analyze the role of organizational culture at the Grand Hyatt Jakarta and to analyze employee loyalty at the Grand Hyatt Jakarta and the impact of organizational culture on employee loyalty at the Grand Hyatt Jakarta. The method used in this research is a qualitative descriptive case study using primary and secondary data. The results of this study indicate that the role of organizational culture at Grand Hyatt Jakarta is seen from the indicators of organizational culture characteristics which consist of seven elements, but one element is still being considered, namely the elements of innovation and risk taking. For employee loyalty at the Grand Hyatt Jakarta, it can be seen from the four indicators that only one indicator is still being considered, namely the compliance indicator. While the impact of organizational culture on employee loyalty at Grand Hyatt Jakarta can be seen that from the indicators of innovation and risk taking, results orientation, orientation to human resources and orientation to the team have an impact on employee responsibility. The indicators of attention to detail or detail will increase the level of employee compliance and the indicators of aggressiveness will make employees have dedication to the hotel as well as indicators of stability / stability which will make employees have integrity.
ANALISA STP DAN BAURAN PEMASARAN DALAM PENGEMBANGAN PAKET VIRTUAL FIELD TRIP GODONGIJO Rory Julia Rodjak; Yosi Erfinda; Yustisia Pasfatima Mbulu
Journal of Tourism Destination and Attraction Vol 9 No 3 (2021): Journal of Tourism Destination and Attraction
Publisher : Fakultas Pariwisata Universitas Pancasila

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35814/tourism.v9i3.2980

Abstract

Tujuan penelitian ini untuk mengidentifikasi STP dan bauran pemasaran di Godongijo dan menganalisa output STP dan Bauran Pemasaran di Godongijo dalam menyusun paket Virtual Field Trip. Metode penelitian yang digunakan deskriptif kualitatif serta melakukan wawancara dengan Manajer Divisi Ecotainment (Wisata Edukasi) dan Digital Marketing PT.Godong Ijo Asri, Staff/ Pemandu Divisi Ecotainment/Wisata Edukasi serta wisatawan domestik yang berkunjung langsung ke Godongijo. Hasil penelitian ini menunjukan bahwa identifikasi STP Virtual Field Trip Godongijo didominasi oleh kalangan wisatawan sekolah yang memiliki minat dalam pembelajaran edukasi tumbuhan dan hewan serta menyukai kegiatan pembuatan kerajinan yang didominasi oleh wisatawan yang berasal dari kota Depok. Sedangkan hasil bauran pemasaran di Godongijo sudah memenuhi aspek Process, Promotion dan Price. Maka dalam pengembangan paket virtual field trip berdasarkan STP dan Bauran Pemasaran terdiri dari Family Back to Nature, Virtual Camp Godongijo, Eco-friendly creativity and culture for adult.
Co-Authors Daniel Widjaja Rory Julia Rodjak Sarfilianty Anggiani Yosi Erfinda