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All Journal Jurnal Praktik Bisnis Journal of Management and Business Review Suluah Bendang: Jurnal Ilmiah Pengabdian Kepada Masyarakat Jurnal Kajian Manajemen dan Wirausaha Marketing Management Studies Jurnal Ilmiah Ekonomi dan Manajemen
Whyosi Septrizola
Universitas Negeri Padang
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Social Sciences Other

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Journal : Marketing Management Studies

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The influence of entrepreneurial orientation and market orientation on SME business performance Dini Abshar; Whyosi Septrizola
Marketing Management Studies Vol. 3 No. 1 (2023): Marketing Management Studies
Publisher : Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24036/mms.v3i1.348

Abstract

This study aims to examine the impact of entrepreneurial orientation and market orientation on the business performance of small and medium-sized enterprises (SMEs) in Padang. The population of this study consists solely of Padang-based SMBs. While the number of samples in this study was 97 individuals, 100 samples of SMEs in Padang City were collected. Using a standardized questionnaire, respondents will be asked to rate their entrepreneurial orientation and market orientation in an effort to enhance the success of the firm they are now operating. The data were then analysed using SPSS version 21 and multiple regression analysis. (1) Entrepreneurial orientation has a significant positive influence on business performance variables, and (2) Market orientation has a strong positive influence on company performance variables.
The influence of social media marketing on brand equity with brand trust as mediation on Propolis Shampoo Products Pt Herba Penawar Alwahida Indonesia (Hpai-Hni) in Padang City Muhammad Ilham; Whyosi Septrizola
Marketing Management Studies Vol. 3 No. 3 (2023): Marketing Management Studies
Publisher : Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24036/mms.v3i3.389

Abstract

The purpose of this research is to analyze the effect of social media marketing on brand equity. In addition, this study also examines the mediating effect of brand trust on social media marketing, and brand equity. The population of this study is followers of HPAI-HNI official social media accounts who are Muslim and domiciled in West Sumatra. This study used a quantitative method and obtained 150 respondents through an online questionnaire with a purposive sampling technique. Data were analyzed using the PLS-SEM technique with SmartPLS 4. The results of this study are; (1) social media marketing has a significant effect on brand equity; (2) social media marketing has a significant effect on brand trust; (3) brand trust has a significant effect on brand equity; (4) social media marketing has no significant effect on brand equity through brand trust as an intervening variable.
Co-Authors Ainil Mardiah Amrina Rasyada Suwandi Anak Agung Gede Sugianthara Ardina Safitri Deri Rahma Yandi Dinda Murty Kencana Dini Abshar Dio Findi Priyanka Fany Zayusman Indra Yeni Lola Yolanda Mira Hasti Hasmira Muhammad Ilham Muhammad Zufaldi Nurul Ayundah Putri Rizki Nanda Susi Evanita Vidyarini Dwita Widia Sefiska Rahma