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All Journal Jurnal Ecogen Jurnal Kajian Manajemen dan Wirausaha
Dio Findi Priyanka
Universitas Negeri Padang
Humanities Economics, Econometrics & Finance Social Sciences

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PENGARUH GREEN PRODUCT DAN GREEN PROMOTION TERHADAP BRAND IMAGE PT SUZUKI INDOMOBIL DI KOTA PADANG Dio Findi Priyanka
Jurnal Ecogen Vol 2, No 2 (2019): Jurnal Ecogen
Publisher : Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24036/jmpe.v2i2.6677

Abstract

This research aims to examine: (1) the influence of green product against PT Indomobil Suzuki brand image in the city of Padang, and (2) the influence of green promotion against PT Indomobil Suzuki brand image in the city of Padang. Type of this research is quantitative research analysis techniques, using korelasional, which is the population in this research is the entire consumer users of Suzuki in Padang city of unknown amount. Researchers took samples of as many as 100 people. Sampling technique used was purposive sampling technique. The type of data in this study are the primary and secondary data. Primary data obtained by spreading the now's research. Technique of data analysis is the analysis of descriptive and Inductive analysis. Test the hypothesis in this study was conducted with the test t (t-test). The results of this research show that: (1) Green Product has the insignificant effect towards the brand image, (2) Green  Promotion has the significant effect towards brand image.Keywords: Brand Imageg, Green Product, and Green Promotion.
Pengaruh Green Product dan Green Promotion terhadap Brand Image PT Suzuki Indomobil di Kota Padang Dio Findi Priyanka; Whyosi Septrizola
Jurnal Kajian Manajemen dan Wirausaha Vol 1, No 1 (2019): Jurnal Kajian Manajemen dan Wirausaha
Publisher : Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24036/jkmw0255270

Abstract

This research aims to examine: (1) the influence of green product against PT Indomobil Suzuki brand image in the city of Padang, and (2) the influence of green promotion against PT Indomobil Suzuki brand image in the city of Padang. Type of this research is quantitative research analysis techniques, using korelasional, which is the population in this research is the entire consumer users of Suzuki in Padang city of unknown amount. Researchers took samples of as many as 100 people. Sampling technique used was purposive sampling technique. The type of data in this study are the primary and secondary data. Primary data obtained by spreading the now's research. Technique of data analysis is the analysis of descriptive and Inductive analysis. Test the hypothesis in this study was conducted with the test t (t-test). The results of this research show that: (1) Green Product has the insignificant effect towards the brand image, (2) Green Promotion has the significant effect towards brand image.Keywords: Brand Image, Green Product, and Green Promotion.
Co-Authors Whyosi Septrizola