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All Journal MetaKom : Jurnal Kajian Komunikasi International Journal of Local Economic Governance
Yuyun Agus Riani
Universitas Brawijaya
Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Library & Information Science Social Sciences

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PERSEPSI PEREMPUAN BEKERJA PADA IKLAN TEH SARIWANGI VERSI “MARI BICARA-TEMPAT FAVORIT” (STUDI WACANA GENDER PADA MEDIA IKLAN TELEVISI) Yuyun Agus Riani; Nisa Alfira; Reny Yulianti
Metakom Vol 2 No 1 (2018): 3rd Edition
Publisher : Metakom

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23960/metakom.v2i1.23

Abstract

Terrepresentasi dalam iklan Sari Wangi versi “Mari Bicara-Tempat Favorit”, dimana perempuan menjadi inisiator penyelesaian sekaligus memerankan fungsi melayani. Disisi lain, iklan ini juga memvisualkan adanya perbedaan pemaknaan istilah “Tempat Favorit” antara laki-laki (tempat tidur) dan perempuan (restoran). Penelitian ini mengidentifikasi persepsi perempuan menikah bekerja tentang iklan teh Sariwangi “Mari bicara-Tempat Favorit” : a. Isi cerita iklan adalah karakter budaya keluarga Indonesia, b. Peran perempuan melayani suami sudah tepat, c. Perempuan harus proaktif dalam penyelesaian masalah keluarga karena laki laki kecenderungan membiarkan, d. Laki-laki mempersepsi hubungan suami istri adalah hubungan seks, sehingga kata favorit merujuk pada tempat tidur, sedangkan perempuan berpersepsi tempat favorit adalah tempat romantis (restoran untuk makan malam). Kata Kunci : Gender dan media, persepsi , perempuan bekerja, iklan TV
Gender Discourse’s Understanding and Knowledge of Family Planning Agent, Cadres, and Community Institutions towards Family Planning Promotion in Kediri Regency Yuyun Agus Riani; Yun Fitrahyati Laturrakhmi
Metakom Vol 2 No 2 (2018): 4th Edition
Publisher : Metakom

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23960/metakom.v2i2.31

Abstract

This data also supported by the results of the previous research which showed that the family planning always a woman as an object, controversy in social values, domination of decision making, power relations became several factors causing vasectomy and family planning for men was less adopted. From those descriptions, it is important for researchers to identify the understanding and knowledge of gender discourse in PLKB officers, KB cadres, and members of family planning institutions related to family planning promotion. This study uses an interpretative qualitative approach. While data collection conducted by using in-depth interviews and Focus Group Discussion (FGD). Key words : family planning promotion, gender discourse, understanding
Behavior Change Communication (BCC) Campaign Management through New Media for Field Officer of Igama and Wamarapa HIV/AIDS Prevention Program in Malang Maya Diah Nirwana; Yuyun Agus Riani; Sri Handayani
e-2477-1929
Publisher : Institute of Research and Community Service, University of Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (967.779 KB) | DOI: 10.21776/ub.ijleg.2016.002.02.9

Abstract

Methods and communication strategy are needed in order to form the safe attitude and behavior of the HIV/AIDS (Human Immunodeficiency Virus-Acquired Immunodeficiency Syndrome) prevention target group, of which the character, situation, and condition of the target group have become an important attention and consideration for Field Officer for the effectiveness of activity. BCC is a communication tools on behavior change that is developed on HIV/AIDS prevention program. The FGD of the consultant team with field officer shows that almost all the Field Officers of the institutions in implementing HIV/AIDS prevention programs, have not been fully able to produce and utilize BCC campaign media due to skill constraints. This paper provides an understanding on how to produce the right online media, as well as to utilize communication technology which is affordable and easy in supporting Field Officer’s role and function on the prevention of HIV/AIDS. In addition to producing BCC campaign media, this activity also carries out facilitation in the form of counseling and monitoring the activity’s result process. Ikatan Gay Malang (IGAMA) dan Waria Malang Raya Peduli AIDS (WAMARAPA) have become partners in this community development activity. After training and mentoring, the Field Officers are expected to be able to utilize new media, especially Facebook, WA (WhatsApp), and BBM (BlackBerry Messenger) to conduct BCC campaign of HIV/AIDS prevention based on netiquette.Keywords: Campaign, BCC, New Media, HIV/AIDS
Co-Authors Maya Diah Nirwana Nisa Alfira Reny Yulianti Sri Handayani Yun Fitrahyati Laturrakhmi